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1.
2. The business rules across the company are: be number one or number two in
a market or get out, and generate high returns on investments.
If a business unit fails in either of these areas, it is sold.
This method ensures that each unit is being run profitably, while allowing
unit heads significant flexibility and independence. –Jack Welch
Valued at $375 billion
Proof does not come until we put theories into practice and build subsequent
versions of the product that shows superior results with actual members.
The question is not “Can this product be built?” In the modern economy,
almost any product that can be imagined can be built. The more pertinent
questions are “Should this product be built?” and “Can we build a
sustainable business around this set of products and services?” For OAC,
the role of strategy is to help figure out the right questions to ask.
3. The first challenge for OAC is to build an organization that can test our
assumptions systematically. The second challenge, as in all entrepreneurial
situations, is to perform that rigorous testing without losing sight of OAC’s
overall vision.
The goal of early contact with members is not to gain definitive answers.
Instead, it is to clarify that a basic, course level that we understand our
potential member and what problems they have. With that understanding,
we can craft a member archetype, a brief document that seeks to humanize
the proposed target member. This archetype is an essential guide for product
development and ensures that the daily prioritization decisions that every
product team must make are aligned with the member to whom the company
aims to appeal.
4.
5. OAC spends a surprising amount of time on things that will contribute
premium value to getting OAC to the next seed round.
What differentiates the success stories from the failures is that the
successful entrepreneurs have the foresight, ability, and the tools to discover
which parts of their plans are working brilliantly and which are misguided,
and adapt there strategies accordingly.
6.
7. Pre-Seed Stage
1. Traction
2. Team
3. Product
4. Social Proof
5. Pitch / Presentation
Delaying a product launch prevents many startups from getting the feedback
they need.
*Emperical*
Principle approach to new product development.
8.
9. Seed / Start-Up Stage * Angel Investors
Micro-economics / price per square ft
Once we chose OAC, we continue to run with humans replicating pieces of
the backend. We will recruit eight volunteers to manage queries, classify
conversations, etc. We will raise our seed and series A rounds before the
system is automated – the assumptions is that the lines between humans and
artificial intelligence will cross, and we will prove that we are building stuff
people will respond to.
