prepared for the Marketing course

1. WELCOME TO
.
NAZIMGARH RESORT

2. MARKETING PLAN 2014
Group- Business Tycoon
Tanvir Ahammad
Salman Rahman
Md. Nayim Hassan
Md. Abdullah Al Noman

10. Executive Summary
 Nazimgarh Resorts, with its luxurious settings, is
emerging as the premier hotel and resort destination of
Bangladesh which is located in Khadimnagar, Sylhet.
Its different properties in the northeast district of Sylhet
offer places to stay in garden, forest and adventure
locations.
Built in Eco friendly environment.
The resort is designed in three sections:
Identify the Strength, Weakness, Opportunity And Threat
of the company.
The Garden Resort The Wilderness Resort The Nature Park
Resort

11. The Garden Resort
Nazimgarh 'Garden Resort' is set on six acres
of landscaped hillside; it is a self-contained
island of tranquility amidst lush green foliage. It
consists of the Terrace, the Villa and the
Bungalow with fifty luxurious world class double
rooms and suites

12. Current Market Situation
Tourism in its modern sense is a relatively recent
phenomenon
Bangladesh tourist attractions include archaeological
sites, historic mosques and monuments, resorts, beaches,
picnic spots, forest and wildlife.
 The travel and tourism (T&T) industry has been one of
fastest-growing sector.
Nazimgarh Garden Resort obviously is in competitive
advantage by its massive area.

13. According to the segmented markets and targeted
markets we can say that Nazimgarh Graden Resort is
for those who just care about good services just like a
high class resort offers. We’ll concentrate more on
those who actually can afford top class splendid
services such as businessman, private job holder and
those having higher income or consider on better
quality of life. The rest of the resorts have good
services at lower cost but not like this resort is
providing. It is covering a vast area and exotic different
accommodation and other resort services for different
people.
MARKET DESCRIPTION

14. Benefits, Service features and Service review
The rooms of the Garden Resort are high class and well decorated. All rooms
have large white bathrooms with individual shower cubicles. With the
exception of Premier rooms, all have Jacuzzis. There are there different places
to stay. Such as -
Terrace
Villa
Bungalow

15. Dining
Garden Bistro
Hilltop
Machang
Meghalaya Lounge
Pool Cafe
Meetings and
Events
Sikandar Khan Ghazi
Room
Garden Party Area
The Spa and Pool

16. COMPETITIVE REVIEW
Competitors are one of the main focuses for any
organization or business. For Nazimgarh Garden
Resort basically have 3 resorts as its competitors
such as-
 Shuktara Nature Retreat
 Jaintapur Resort
 Zastat Resort

17. SWOT ANALYSIS

18. OBJECTIVES & ISSUES
Our Objectives:
 Assuring a constant average of 600 visitors in the resort per
month.
 Attract the family and high level income people in the country.
 Increase the willingness of the customers to have a high-class
service.
 Ensuring maximum customer satisfaction.
Issues
 To create a better brand name through more promotional
works and establishing a stable position in customers’ mind.
 By using effective advertising especially using media preferred
by the target market

19. MARKET SEGMENTATION
From Nazimgarh point of view the market segmentation will be
based on :
 Demographic Segmentation:
- Family size, family life cycle, income and occupation
 Psychographic segmentation :
- upper class people, social class, life style, and personality
 Behavioral segmentation :
- occasion, benefits, attitude.

20. NEW MARKET SEGMENTATION
 Psychographic segmentation
Class : Foreigner & Higher class.
 Ansoff’s Matrix

21. TARGET MARKET
Market targeting can be carried out at several different level
Targeting Targeting
Broadly Narrowly
Undifferentiated
(mass) Marketing
Differentiated
(segmented)
marketing
Concentrated
(niche)
marketing
Micromarketing
(local or
individual)
marketing

22. TARGET MARKET
 Family, Newly married Couple
 High Level Income Group
 Businessman and private jobholders.

23. MARKET AUDIT
Star
Hilltop
The Spa and Pool
Meghalaya Lounge
Question Mark ?
Machang
“Surma" Suite
Cash Cows
Garden Bistro
Sikandar Khan Ghazi Room
Dogs
Garden Party Area

24. MARKETING STRATEGY
Positioning
‘ Nazimgarh resorts …A Whole New Experience! ‘
It offers one of the best resorts in the market With the unique offering of
most rooms having Jacuzzis, balconies and sundecks. The hilltop Spa
complex comes with a large swimming pool, children's pool, steam room,
sauna and massage facilities.

25. MARKETING STRATEGY
Service Strategy
Offering off season holiday package
discounts.

26. MARKETING STRATEGY
Distribution Strategy
Redesigning the resort’s website and The most
common way a visitor will find a website is
through search engines.
Build strong relationship with the suppliers
(Furniture suppliers, Sanitary suppliers, food
suppliers and electricity suppliers) so that they
can help for distribution.

27. MARKETING STRATEGY
Marketing Communication Strategy
The explosion of social media, such as Face book and Twitter.
We have a dedicated team working on social media daily to keep our guests
engaged and informed of the happenings at Nazimgarh resort .
We will introduce the resort through some bill boards, direct mails, and
collaboration with different hotels in Dhaka like Pan Pacific Sonargaon Hotel,
Ruposhi Bangla Hotel, and Radisson Water Garden Hotel. We will
participate in many travel agency fairs to promote our resort.

28. MARKETING STRATEGY
Pricing Strategy
We will offer monsoon discount but for our consumer
satisfaction we will provide additional offer and that is
‘UNLIMITED MASTI’ . In this offer we will include that visitors
visit at different location like lalakhal, jaflong, panthomai, Tea
Estate and Rain Forests, Madhabkunda and Lawachara Rain
Forest of Sylhet providing boats and bus. For this offer we
will only add 1000 BDT who will have a membership card and
2000 BDT .

29. MARKETING STRATEGY
Marketing Research
It will help us to get an idea of consumer’s
behavior towards the Nazimgarh resort.
Thus we can use that information to further
improve our service and create greater
value for our target consumer’s reaction and
their feedback to judge the overall
performance and the success of our resort A
Whole New Experience.

30. THANK YOU !!!
Any Question ???