16. Proposed list of the topics Proposed list of the topics A critical analysis of implementation of CRM (customer relationship management) in LIC OF INDIA and its impact on generating new business. Sales performance management: an empirical study of the product manufacturing and marketing company in Madhya Pradesh. A critical analysis of management education marketing in and around Indore and its impact on changing consumer behavior. Customer acceptance of shopping malls as a new Channel of Distribution and how does it affect their buying behavior. A critical analysis of implementation of CRM (customer relationship management) in a mega mall shopping store with special reference to Pantaloons Big bazaar, or Globus. The impact of technology innovation on hotel industry marketing in and around Indore and its contribution to generate higher sales of hotel room and other facilities’. A critical analysis of tools adopted for Marketing of tourist services in Madhya Pradesh by Madhya Pradesh Tourism Corporation. Marketing of knowledge management and its support systems by a software marketing company based in Indore. Marketing of financial products by Angle Broking. Managing marketing channel’s continuity and loyalty in competitive business environment by a product manufacturing and marketing company- maintaining healthy buyer seller relationship an empirical study.