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Using New Media in Political Campaigns

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Sarah Granger
Sarah Granger

A detailed primer on using new media for political campaigns, provided to California Democratic Party leaders and organizers in July 2010.

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Using New Media in Political Campaigns California Democratic Party Computer & Internet Caucus July 16, 2010 Sarah Granger, PublicEdge [email_address]
Introduction ,[object Object]
Speaker Background ,[object Object],[object Object]
Why Go Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
In the Beginning
History of Online Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning from History ,[object Object],[object Object],[object Object]
Quick Start Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Research/Targeting ,[object Object],[object Object],[object Object],[object Object]
Which Comes First? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Campaigning Components & Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Campaign Tech/New Media Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Team Costs/Budgeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Tight Budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of Volunteers
Volunteer Usage Tips ,[object Object],[object Object],[object Object],[object Object]
A Word of Warning! ,[object Object]
Online Communications & Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Site Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Volunteer Center ,[object Object],[object Object],[object Object]
Database, aka Gold Mine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where’s the List? ,[object Object],[object Object],[object Object],[object Object]
E-mail Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember the Audience
Building an Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs & Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object]
Campaign Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object]
Widgets & Buttons ,[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Facebook Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Look Who’s Tweeting!
Twitter ,[object Object],[object Object],[object Object]
Using Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Lingo ,[object Object],[object Object],[object Object],[object Object]
Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When You Have Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Etiquette ,[object Object],[object Object],[object Object]
Don’t Let This Happen to You…
Online Reputation Risks ,[object Object],[object Object],[object Object]
Tips for Reputation Control ,[object Object],[object Object],[object Object]
Site Metrics/Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free Tech Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid (but worth it) Tools ,[object Object],[object Object],[object Object]
Security & Confidentiality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Mistakes & Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great 2010 Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Victory
Disclaimer ,[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using New Media in Political Campaigns