How to grade the performance of a CMS implementation.

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Grading your CMS Implementation
J. Boye Conference for Web and Intranet Professionals
May 2011
Philadelphia, PA
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You just deployed a new CMS!
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What does that
mean?
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Why did you do
it?
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How is that
working out for
you?
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I know what you hoped for...
We did content
management and WE
WERE AWESOME!
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What probably happened
Satisfied Oooh Is it ready
We are demos! yet?
We canʼt
getting a migrate all
new CMS! this content!
Scoping :(
launch
Business
We canʼt case.
I miss the old
work another system.
day like this!
Disappointed
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There is going to
be a dip
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Measuring the dip
Vision Platform Execution
>> Goals >> User >> People
>> Strategy Interfaces* >> Planning
>> Expectations >> Architecture >> Processes
>> Flexibility >> Design*
>> Simplicity >> Integration
>> Vendor
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The three facets in context
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Vision: Goals
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Need a content strategy
How are you going to advance
your business goals with
content?
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Vision: Strategy
The First Principles of Content Strategy
>> You have information that a desirable
audience wants.
>>The information you have is capable of driving
desired behaviors.
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Vision: Expectations
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Platform and Execution
Definitely Platform ??? Definitely Execution
cost stability training
interop usability design
vendor flexibility priorities
core
features expertise
schedule
complexity bugs
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Execution: Training
Training has been successful if everyone
understands his role and has the skills
to execute it
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Execution: Content Modeling
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Execution: Workflow
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Execution: Presentation
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Execution: Instrumentation
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The dip = feedback loop
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The line doesnʼt end there
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Further Reading
>> Pop-Quiz (hand outs)
>> http://www.contenthere.net/category/content-
management-assessment
>> Take the survey: http://www.contenthere.net/2011/04/
cms-implementation-survey.html
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