Looking to get an understanding of the current product
landscape looks like for emerging tech in the U.S. and Internationally? In this presentation we’ll discuss what’s going on in the market right now, the implications of your IP decisions, and provide tips for navigating unique IP challenges.
Buy, Sell, Hold? The Market for Patents and What It Can Tell us
1. Business Sense • IP MattersBusiness Sense • IP Matters 1
Buy, Sell, Hold?
The Market for Patents and What It Can Tell Us
Kent Richardson
April 3, 2019
Contact Information:
+1 (650) 967-6555
erik@richardsonoliver.com
Copyright 2019 ROL
2. Business Sense • IP Matters
Agenda
Look back
Market dynamics
Prediction
Copyright 2019 ROL 2
3. Business Sense • IP Matters
Brief Introduction
Kent Richardson
CEO
3
More than $100M in patent purchases/sales
Proprietary database with over 150,000 patent
assets for sale
Recognized as top worldwide IP strategists for 10+
years (IAM300)
Advisor and analyst for defensive patent
strategies against Intellectual Ventures and large
corporate patent asserters
Patent attorney for 25 years. General counsel of
public company. Formerly Rambus, Numerical
Technologies, Sezmi, Thinkfire, and Wilson Sonsini
Goodrich & Rosati
Email: kent@roipatents.com
4. Business Sense • IP Matters
What’s the Secondary Patent Market?
4
Seller Buyer
Copyright 2019 ROL
5. Business Sense • IP Matters
What Is in a Brokered Patent Package?
°Typical package
°List of patents for sale, applicable market, infringement analysis (claim chart), background on the seller
°Asking price, bid dates, special circumstances (license back, specific encumbrances)
°Example package from Patent Profit (Will Plut)
°Confluence Patent Portfolio
°Single family (15 US Patents and 7 open applications) relating to social network data aggregation. 2006 priority date
°Received July 2013. Sold October 2014
°Asking prices: “7 figures”
°Multiple claim charts presented for
°Apple, Google, Facebook
°Purchased by an operating company
°Fingerprint Cards AB
5Copyright 2019 ROL
6. Business Sense • IP Matters
LinkedIn – What You Can Do Over Four Years
2011
0
500
1000
1500
2000
2500
#ofAssets
Portfolio Growth by Priority Year
Organic Portfolio Projected Organic Portfolio
2016
0
500
1000
1500
2000
2500
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
#Assets
Total Portfolio by Priority Year
Acquired Portfolio Organic Portfolio
6Copyright 2019 ROL
For more information on the LinkedIn patent strategy, see “How and Why LinkedIn Learned to Love
Patents.” Harrington et. al. IAM Magazine Issue 82 (March 2017), available for download here
7. Business Sense • IP Matters
Where Is the Patent Market Today?
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8. Business Sense • IP Matters
Nine Years Make a Difference
8
2010 2019
Sources
Transactions
Pricing
Capabilities
Private
ROI
IAM Market
Bloomberg
Only WSJ
published deals
Quarterly public data
Skewed and opaque
Intellectual Ventures
plus select companies
7 Years of ROI annual reports
Private analysis of >$500M closed deals
Multiple ways to buy
SMEs buying
Copyright 2019 ROL
9. Business Sense • IP Matters
Agenda
Look back
Market dynamics
Prediction
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10. Business Sense • IP Matters
Deal Flow
10
Sellers
Buyers
Direct Sales
>1000 deals per year hit the market
Copyright 2019 ROL
11. Business Sense • IP Matters
The ROI Patent Market Report
ROI Patent Market Report
$XB in
spending
8000
offerings
150K
patent
assets
7th annual report
“ROI’s brokered patent market report continues
to be one of the year’s most read and
anticipated pieces amongst IAM’s subscriber
base of global IP executives and professionals” -
Joff Wild, Editor in Chief of IAM
2018 report in a nutshell
“The patent market has fully stabilized and
prices are rational,” said no one ever.
11
12. Business Sense • IP Matters
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
2011 2012 2013 2014 2015 2016 2017 2018 2019
Cumulative sum of asking prices ($B) - brokered and private market
Cum Sum Asking Price (Entire Market) Cum Sum Total Asking Price (Sold) Predicted Cum Sum Asking Price (Entire Market) Predicted Cum Sum Total Asking Price (Sold)
$17B in Patents Offered on the Secondary Market
12
Cumulative sum of asking prices of 150,000 patent assets in 108 technology categories
Copyright 2019 ROL
Unsold
Sold
Billions of dollars of unsold patents on the market.
Litigation risks continue to increase
$B
13. Business Sense • IP Matters
What’s the Asking Price of a Patent?
$176,000
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30% drop from 2017but it’s complicated
14. Business Sense • IP Matters
Where Did the 2018 Price Drop Originate?
Attorney-Client Privileged & Confidential 14
More
assets
Lower
per asset
price
-56%
single asset
deals
15. Business Sense • IP Matters
Caveats – Sure There Are a Few
15Copyright 2019 ROL
16. Business Sense • IP Matters
Asking Prices Reported Quarterly
16
Source: Google Makes First Sale in U.S. Brokered Patent Market. (2019). Bnanews.bna.com.2019, from https://bnanews.bna.com/ip-
law/google-makes-first-sale-in-us-brokered-patent-market
Copyright 2019 ROL
17. Business Sense • IP Matters
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
2012 2013 2014 2015 2016 2017 2018
$K
Listing Year
Average Asking Prices ($K)
USMean AssetMean
Asking Prices Are Stabilizing’ish
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18. Business Sense • IP Matters
What’s Hot in the Patent Market Today
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19. Business Sense • IP Matters
Sales Rates Dropping or Shifting?
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More
sales
Sales
rate
But sales can happen years later…
20. Business Sense • IP Matters
Some Brokers Are More Effective Than Others
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21. Business Sense • IP Matters
Sequencing Diligence is Critical
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22. Business Sense • IP Matters
Distribution of Sellers
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66%
sellers are
corporations
time to join?
23. Business Sense • IP Matters
Distribution of Buyers
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42%
buyers are
NPEs
time to join anybody?!
24. Business Sense • IP Matters
Multiple Sellers and Buyers 2017 - 2018
Sellers
Aaron Emigh
Alcatel Lucent
Allied Security Trust (AST)
ATT
Bell & Howell, LLC
Clifford Sweatte
Concert Technology
Foxsemicon Integrated Technology, Inc.
Hewlett Packard Enterprise (HPe)
Hewlett Packard Inc (HP inc)
IBM
Intel Corporation
Intellectual Ventures
IP Cube Partners (ICP) Co., Ltd
KT Corporation
Mirai Ventures LLC
MITRE Corporation
Nokia Communications Company
Panasonic Corporation
Pendrell Technologies
Seiko Epson Corporation
Sony Corporation
Xerox
Buyers
Akoloutheo, Llc
Allied Security Trust (AST)
Blackbird Tech Llc
Brunoco, Inc.
Cria Inc.
Didi (Hk) Science And Technology Limited
Etsy Inc.
Fiver, Llc
Fluence Automation Llc
Google Inc.
Innobrilliance, Llc
Insight Interfaces Llc
Intellectual Ventures
Jlp United States Patent Solutions, Llc
Knapp Investment Company
Nokia Communications Company
Open Invention Network, Llc
Pathunt Ip Management Limited
Prosper Technology, Llc
Provenance
Red Dragon Innovations, Llc
RPX
Samsung Electronics Co., Ltd.
Scenera Technologies, Llc
Servicenow, Inc.
Spectrum Patents, Inc.
Uber Technologies, Inc.
Uniloc Luxembourg S.A.
Wi-Fi One, Llc
WSOU Investments LLC
24Copyright 2019 ROL
25. Business Sense • IP Matters
Litigations (2012-2018 market year packages)
Inter partes reviews (2014-2018 market year
packages)
Package Type
Before listing
date
After listing
date Ever
Before listing
date
After listing
date Ever
Sold packages 6.6% 16.3% 21.1% 0.8% 6.0% 6.8%
Unsold
packages 3.9% 3.9% 7.0% 0.4% 1.0% 1.3%
All packages 4.6% 7.0% 10.4% 0.5% 2.2% 2.7%
Litigation Analysis: You Can Model Your Risk
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16.3% of sold packages are litigated – time to update models?
6% of sold packages are IPRed after listing – very few before they are listed
Both sold and unsold packages are litigated post listing
Defensive aggregator value may be greater than anticipated
Copyright 2019 ROL
26. Business Sense • IP Matters
What Happens when You Litigate Bought Patents?
°Operating companies are successful
°33% self-generated vs.
°23% bought
°Conclusion: bought patents work, and factor the spread into your models
Attorney-Client Privileged & Confidential 26
Source: “Patent Purchases and Litigation Outcomes.” Lemley et. al. 2016 Patently-O Patent L.J. 15 (December 2016)
27. Business Sense • IP Matters
Agenda
Look back
Market dynamics
Prediction
27Copyright 2019 ROL
28. Business Sense • IP Matters
Where Is the Market Going?
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29. Business Sense • IP Matters
Trends and Predictions
More international sales
Prices – stabilize’ish
Sales rates – remain low
Faster and simpler transactions expand market
NPEs continue to buy – fewer buyers drive this part of the market
More and varied patent sales
29Copyright 2019 ROL
30. Business Sense • IP Matters
Learning More – Further Resources
°Richardson Oliver Insights
°Increase patent market transparency
°Regular market updates
°Hosts reports and analysis on the market
°“The 2018 Brokered Patent Market” Richardson et. al. IAM Magazine (January 2019)
°“An Empirical Look at the ‘Brokered’ Market for Patents.” Love et. al. SSRN (October
2017)
°“Patent Purchases and Litigation Outcomes.” Lemley et. al. 2016 Patently-O Patent L.J.
15 (December 2016)
°roipatents.com/publications/
Attorney-Client Privileged & Confidential 30
31. Business Sense • IP Matters Attorney-Client Privileged & Confidential 31
BUSINESS SENSE • IP MATTERS
ROL Group has over 60 years of IP strategy and execution
experience. We ask the business questions first. We blend in-
house and large law firm experience to create clear steps for
success.
We guide companies through unique IP challenges—like buying
and selling patents, developing licensing programs, defending
against patent assertions, and creating a value-driven IP portfolio.
We give direction to businesses that share our passion for new
ideas, creative problem solving and forward motion.
Contact Information:
+1 (650) 967-6555
info@richardsonoliver.com
32. Business Sense • IP Matters
Ten Years Ago – The Secondary Market
32
2007
IV the
biggest
buyer
Few
brokers
AST and
RPX
Few
capable
buyers
What’s
a good
deal?
Copyright 2019 ROL
Notas do Editor
Private and public deals tracked by the ROL Group
Graph shows the cumulative asking price of sold and unsold assets. Where no asking price is provided by the seller, the average asking price is used.
Results varied by entity type (average across all types was 21% success bought vs. 28% self-generated)
Data set focused on patents that were litigated with the suit brought in 2009-2010 and taken to a substantive decision
Different types of entities had different results with bought patents (e.g. PAEs 11%, failed startups 22%, inventor-started companies 33%)
Overall
Bought patents work, you just need to factor the probabilities into your models
Litigation not the only reason to make purchases