1. Be Brilliant -
Career Development that inspires the workforce

2. Career development that inspires the workforce
How we helped people
• excel in their current role
• develop their skills
• progress their career

3. What was the problem?
We need to
We need to For the organisation
I don’t see a I don’t fully understand the understand where
career path in understand my skills we have to focus our
Telefonica IT role and what’s and capability training &
expected of me gaps development
budget
Skills
for the
future
The role profiles were
complex and not user
friendly

4. We tried to solve this before….
Previous work on role
profiles had been done in
isolation
No link to career paths,
L&D
The role profiles were
complex and not user
friendly

5. …so we needed a different approach
Needed energy, drive,
focus
Not just an add-on to the
day job that gets
forgotten Help!
People who had done it
before and knew what
good looks like

6. Work as a team guided by real expertise
Work in
Keep it simple
partnership
Align with
Have a focussed
industry good
team
practice

7. The one stop career shop
Insert Learning Zone Image

8. What’s expected of me in my role 400 JDs => The Sean
30 Role
`
`
- Role Profiles - Bean test!
profiles
Standardised, industry good practice aligned role O2 Professional IT Capabilities
profiles The table below shows the key Professional IT Capabilities required in this role. The
Professional Skills Model describes each capability and the operating levels in detail.
For the Analyst role, not all of the following will be relevant in all posts.
1-2 3-4 5-6 7
Clarity on Information strategy
who’s Technical strategy and planning
`
Service design
accountable
Service operation
for what
O2 Leadership Capabilities
Core business
`
This section shows the key O2 Leadership Capabilities required in this role. Further information
on these can be found in the Leadership Capability Framework. skills
Solution / technical know how
Add any
The following specific technical skills and knowledge are desirable for this role:
specific
technical
`
knowledge/
Can tailor 20- qualifications
30% to the
`
specific job Standards & Certifications
The following specific solution skills are desirable for this role:

9. Each
96 SFIA skills Professional
What’s expected of me in my role => 18 IT skill
`
`
- Skills Framework - Professional mapped at 4
IT Skills levels
Clear
IT Professional Capabilities expectations
of what’s
`
Expert Guidance / Consultancy
Business/IT strategy and planning
expected at
each grade
Information strategy
Technical strategy and planning
Project and Portfolio Management
Business change management
Relationship management
Customer experience
Installation and integration
Systems development
Service design
Service operation
Service strategy
Service transition
Learning and development
Quality management
Resource management
Partner management

10. How can I develop? Ideas across
Catalogue for multiple
`
`
- L&D Catalogue - development channels
Supplier Management and Commercial
This Professional Capability supports the Managing External Supply
IT Professional Capabilities Relationships Be Brilliant focus skill - the portal for the Be Brilliant
skills is at:
https://www.o2learningzone.com/Client_Dynamic/O2TH/S4TF/s4tf2.asp
Expert Guidance / Consultancy Channel L&D option Description
SFIA skills
(level)
Feedback from previous attendees
START HERE
Business/IT strategy and planning Managing
External
Supply
Information strategy Relationship
Be Brilliant
Portal https://www.o2learningzone.com/Client_Dynamic/O2TH/S4TF/s4tf3.asp?pcid=43
Technical strategy and planning Managing
Supplier Overview: This development opportunity comprises a full day workshop concerning the 4 phases
Relationships of third party supplier relationship management, (Selecting; Engaging; Managing; Managing Out),
Internal
Project and Portfolio Management Courses
and is available to all O2 Operations staff.
Overview: This course is intended for anyone that has an interaction with an external supplier from
Managing which they would like added value. This might be relationship managers, application personnel or
Business change management Successful
Partnerships
domain specific personnel. The common denominator is that there is the opportunity (or there might
be the opportunity) to develop added value from the supplier by turning them into a more committed
and innovative partner.
Relationship management Managing
Strategic
Overview: This course is intended for anyone dealing with important external relationships. It is
Partnerships
Customer experience designed to teach how to drive additional levels of added value from complex and/or large external
supplier relationships.
Installation and integration This course is suitable for those working in an IT / Service Management environment
Overview: The course delivers a granular view of the processes involved in defining service
offerings and constructing service level agreements. Service Portfolio Management, Service
Systems development External
ITIL® Capability: Catalogue Management, Service Level Management, Demand Management, Supplier Management,
Service Financial Management and Business Relationship Management are covered as integral parts of
Courses Offerings & delivering an overall business-focussed services framework
Agreements Duration: 5 Days
Service design Target Audience: It offers a natural career development path for practitioner staff that already
holds the ITIL V3 Foundation Certificate or equivalent
SLMO(4/5)
FMIT(4)
Course Code: SOA SURE(4)
Service operation
Overview: Discover the mental blocks we create when we try to influence people and how to
Mind
Service strategy Gym
Influence and remove them. Understood the 9 main influencing techniques that people use and the strengths
Persuade each can offer
Service transition Relationship https://www.o2learningzone.com/Objects/Object_Detail.asp?Prefix=SO&ObjectId=3350&ObjectTypeId
Management =5&PageNo=1
Learning and development Pathway
Negotiating https://www.o2learningzone.com/objects/Object_Detail.asp?Prefix=SO&PageNo=1&ObjectTypeId=5&
s ObjectId=1348
Quality management https://www.o2learningzone.com/objects/Object_Detail.asp?Prefix=SO&PageNo=1&ObjectTypeId=5&
Finance
ObjectId=1334
Resource management
Supplier management e- The Negotiation
Process
Overview: The purpose of this course is to prepare you to negotiate from a position of strength, not
Learning fear. The process and stages of negotiation are explained in a step by step, practical way

11. How can I develop? How can I 1-up
`
`
move? 1-across
- Career paths -
For some roles,
the 1-up was a
`
1 - up different role or
discipline
Domain Architect
Ideas for Supports Line
Product Designer potential Manager
`
`
moves based conversations
on current role & career
and skills planning
Current Role 1 - Across
Service Delivery
Lead/ Analyst / Lead Web Designer
Manager
Release Manager Technical Specialist
Lead Solution
Designer
(Senior) Manager

12. Run a powerful, engaging launch
Be Brilliant week
Create a buzz using
creative comms

13. Tour of Britain – Be Brilliant Week
1 week
20+ sessions
300 people
5 locations
We earned a great deal of
appreciation for visiting
regional offices

14. Benefits
I’ve been in the For theStandardised roles
organisation
I can see the
same area for 20 Ability to audit skills,
benefits to our and skills has fed into
years, I never identify gaps and
people in investing subsequent changes
realised I had prioritise L&D
in role descriptions to the organisation
transferable skills
and career paths design
The role profiles were
It’s good to have a First time such a complex and not user
comprehensive and Gives people the
framework with a friendly Staff satisfaction
ability to make
focus on IT skills. It well thought survey around L&D
through model has informed career leapt up as a result
will provide a
been put forwards. choices (e.g. LBA of this
common
Looks really useful may be the top,
understanding

15. Summary – Tips from our experience
 Focus on how the tools
will be used from Day 1
 Provide a one stop shop:
 Roles
 L&D
 Career Paths
 Keep it living
– expect changes

16. Want to find out more?
julie.stead@telefonica.com
mark.norris@qedis.com