Presentation on the power and potential of video storytelling for small business by Dave Neelsen, founder of StoryFirst Group, and co-founder of StoryFirst Media - story driven marketing and video marketing firms with offices in Madison, WI and Austin, TX.

1. video storytelling for business
Storytelling
and
Video Marketing

2. “The world is
made of stories
not atoms”
- Muriel Rukeyser
American poet & Political Activist

3. “Storytelling is the most
powerful way to put ideas
into the world today.”
- Robert McKee
Writer, professor, and “story guru”

4. “Either youʼre going to tell
stories that spread or you
will become irrelevant.”
- Seth Godin
Author and marketing expert

5. “Tell me a story.”
- Don Hewitt
60 Minutes Creator, replied when asked
by an aspiring young journalist what is
his secret to success.

6. So why are
your best stories
a secret?

7. No more secrets!
Use video marketing to
tell your stories.

8. Why video?
1. Grab people’s attention instantly
2. Tell your story in less time
3. Bring your ideas to life
4. Make your site stickier
5. Create a buzz with viral (shared) video
6. Bring your website into the 21st century

9. 3 kinds of online video for business.

10. Conversion Video
Have a clear conversion goal for your home page
video. Needs to be an engaging experience.
Tell your story!
Conversion examples …
- Spend more time on your site
- Visit your physical store
- Inquire for more information
- Pass on your story - share their story
Align the focus of your video with your
conversion goal.

11. 6
Tips for
Using Video to Market
Your Small Business …

12. 1.
Aim for Authentic,
Actionable Content
Be authentic. Be personal.
Keep it short and the less scripted the better.
Give people a reason or way to connect with
you!

13. 2.
Optimize Video for
Google Search
Videos have an 11,000 to one chance of
landing on the first page of Google results.
Text has a 500,000 to one chance.
Video has a 50 times better chance of
getting to the top of search rankings!
*Source: Forrester Research

14. 3.
Add Video to Your
Facebook Page
Use video to show the human side of your
company. Think fun and creative.
Video on social networks brings new customers
as your fans share your video. Your audience
is as large as your fan bases networks!

15. 4.
Put Video on YouTube
and Other Video Sites
YouTube is the second largest search engine.*
Reach an audience who might otherwise not
find you, without incurring added bandwidth
costs. Small businesses can create valuable
new relationships and build sales without
getting a million views!
*Source: Comscore

16. 5.
Add video to Your Google Local
Business Listing.
By adding video to your business listing on
Google Local, you’ll be able to tell your story and
connect with people when they are searching and
ready to buy. This ultra-targeted form of
marketing is highly effective for driving clicks
and calls!

17. 6.
Use Video Email Marketing
with Analytics
Use video marketing with email and social media
and drive 4-7 times higher* engagement and
response rates. Combine video landing pages
with analytics that instantly report viewer
engagement, response and viral activity by
email address!
*Source: Flimp

18. video storytelling for business
Thank you!
Dave Neelsen
dave@storyfirstgroup.com
608.576.0174
bringing content to life