Why Your Online Marketing Is Failing And What To Do About It

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99% of people looking at your listing online are not interested in it. 35% of people looking at your listing online are real leads but interested in other properties. Your Online Marketing is targeting only 1% of the market.

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Why Your Online Marketing is Failing
And what to do about it.

99 – 33 - 1:

 99% of people looking at your listing online are not interested
in it and will not contact you.

 33% of people looking at your listing online are real leads but
interested in other properties.

 Your Online Marketing is targeting only 1% of online real
estate buyers.

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing is Failing
And what to do about it.

How will you generate more leads from
the 32% of online buyers that are real
buyers, but who are not interested in your
listings?

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing is Failing

Your Property Detail:
1%

Trulia’s Tools and Info:
33%

Your listing should be on Trulia, but do not rely on Trulia to send you
a lot of leads when they are targeting the 33% market vs. your 1%..

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing is Failing

Your Property Detail:
1%
Zillow’s Tools and Info:
33%

Your listing should be on Zillow, but do not rely on Zillow to send you
a lot of leads when they are targeting the 33% market vs. your 1%..

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing is Failing

Your Property Detail:
1%

Your Tools and Info.
0%

Your listing should be on Craig’s List, but to not include all your tools and local
information is to miss out on the 33% of potential leads that are looking for real
estate, just not your listing!

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing is Failing

Your Property Detail:
1%

Your Tools and Info.
33%

Your listing on Craig’s List with your tools and local information
putting you in the position to capture your share of the 33% of buyers
looking for real estate in your market!

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

Actual Google Analytics Numbers of Referral Traffic

Sources of Traffic to a Real Estate Broker’s Website:
- Listings on Trulia, Zillow and Realtor.com: 100+
- Listings following principals on Craig’s List Ad: 45

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

The 4 Keys to Successful Online Marketing:

1. 6-10 good pictures. Not 1 and not 50.

2. Include basic marketing info, not the disclosure package!

3. Include links to multiple searches and local information.

9. Give buyers multiple reasons and ways to contact you.

Follow these principals, like the big websites, and you will
start getting your share of the 33% of real leads online!

Listings-to-Leads 800-788-8508
ListingstoLeads.com sales@listingstoleads.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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Why Your Online Marketing Is Failing And What To Do About It

1. Why Your Online Marketing is Failing And what to do about it. 99 – 33 - 1:  99% of people looking at your listing online are not interested in it and will not contact you.  33% of people looking at your listing online are real leads but interested in other properties.  Your Online Marketing is targeting only 1% of online real estate buyers. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

2. Why Your Online Marketing is Failing And what to do about it. How will you generate more leads from the 32% of online buyers that are real buyers, but who are not interested in your listings? Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

3. Why Your Online Marketing is Failing Your Property Detail: 1% Trulia’s Tools and Info: 33% Your listing should be on Trulia, but do not rely on Trulia to send you a lot of leads when they are targeting the 33% market vs. your 1%.. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

4. Why Your Online Marketing is Failing Your Property Detail: 1% Zillow’s Tools and Info: 33% Your listing should be on Zillow, but do not rely on Zillow to send you a lot of leads when they are targeting the 33% market vs. your 1%.. Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

5. Why Your Online Marketing is Failing Your Property Detail: 1% Your Tools and Info. 0% Your listing should be on Craig’s List, but to not include all your tools and local information is to miss out on the 33% of potential leads that are looking for real estate, just not your listing! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

6. Why Your Online Marketing is Failing Your Property Detail: 1% Your Tools and Info. 33% Your listing on Craig’s List with your tools and local information putting you in the position to capture your share of the 33% of buyers looking for real estate in your market! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

7. Actual Google Analytics Numbers of Referral Traffic Sources of Traffic to a Real Estate Broker’s Website: - Listings on Trulia, Zillow and Realtor.com: 100+ - Listings following principals on Craig’s List Ad: 45 Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

8. The 4 Keys to Successful Online Marketing: 1. 6-10 good pictures. Not 1 and not 50. 2. Include basic marketing info, not the disclosure package! 3. Include links to multiple searches and local information. 9. Give buyers multiple reasons and ways to contact you. Follow these principals, like the big websites, and you will start getting your share of the 33% of real leads online! Listings-to-Leads 800-788-8508 ListingstoLeads.com sales@listingstoleads.com

Why Your Online Marketing Is Failing And What To Do About It

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