2. Market Study - Market
Entry Strategy
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 Understanding the market landscape is one of the most important
prerequisites in strategic decision-making. More often than not, the key to
competing and outperforming competitors lies in a better understanding of
the key growth areas and market trends.
 Developing a successful business strategy involves having a
comprehensive understanding of the business, its market and its
customers.
 We integrate industry and strategy expertise with market research
experience to assist our clients in identifying their market entry strategy.
 Our experts have strong experience in designing winning market entry
strategy by effectively capturing the needs and preferences of our clients'
customers. We can identify key parameters for a range of business strategy
models, based on both survey and historical data.

3. How PwC can help
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 Rigorous market studies help to support market entry strategy development by
providing valuable insights on:
 Industry analysis – the present state and future prospects
 Market segments, size and growth potential
 Target market analysis
 Competiton analysis
 Customer segmentation analysis
 Demand driver dynamics and their implications
 Competitive landscape – customers, competitors, suppliers
 Service and product differentiation
 Selecting a new business model for market entry
 Industry regulation and taxation
 Analysis of market entry options, such as greenfield projects, acquisitions, joint
ventures or partnerships with Turkish players
 Estimates on investments and returns
 Development of detailed implementation plans based on selected options