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The pursuit of innovation
1.
The pursuit of…innovation.
Constantijn Seys (@seysconstantijn)
2.
- Intro -
Pre launch - Post launch - Conclusion
3.
1) Introduction *
Broad concept (Rogers, E., 2003): An idea, a practice or an object that is perceived as something new. incremental disruptive Push vs pull
4.
Doblin typologie
5.
Drivers Innovations
always positive (cfr. DDT)
6.
2) Pre-launch *
Ideation * Concretise
7.
8.
http:// bhamsmallbusiness .com/
Abstract or concrete? Evolve Convergence
9.
Ideas are worth…
Ideas (eg. 100.000) Products (eg. 100) Successes (eg. 1) α β
10.
Nokia Morph (nanotech)
11.
12.
Big vs small
companies Culture AND structure Hotspots (Gratton, L.)
13.
Highly unpredictable You
don’t have to be the first to win
14.
BUT don’t be
late Business as usual vs sense of urgency
15.
Rogers & Moore
3) Post launch Rogers (2003); Moore (1999).
16.
Rogers & Moore
3) Post launch Rogers (2003); Moore (1999).
17.
Rogers & Moore
3) Post launch New types of innovations (curve ° ’60, now online etc )
18.
UTAUT (Venkatesh et
al, 2003 ,p447).
19.
Launching (testmarket) Data
driven Reinvention: monitor followers
20.
4) Conclusion
Elevator pitch Celebrate small successes Getting experimental (different sources; check @seysconstantijn) types of innovation
21.
Iterate Feedback Scenarios
22.
Open innovation A
routine (whole company) Chesbrough (2003).
23.
Question everything Opportunities
are endless Get more ideas AND concretise.