1. WELCOME
TO
OUR
PRESENTATION

2. Seyam Rayhan

4. Walton Hi-Tech Industries Limited
"আমাদের পণ্য" "It's our product"
Type Private Limited Company
Industry Conglomerate
Founded 1977
Headquarters Jiban Bima Bhaban(Level-
3),Dhaka, Bangladesh
Area served Worldwide
Key people S.M. Nurul Alam Rezvi
(Chairman)
Products Electronics, Automobile,Telecommunicati
on
Employees 10000+
Website www.waltonbd.com

5. Brief History of the Company
1977 Started trading business under name of firm “Rezvi &
Brothers”.
1992 Started directly and indirectly import, production and
marketing of C. I. Sheet and its related materials.
1993 Established R. B. Dairy Complex Ltd.
1995 Started Electrical & Electronics Business.
1998 Establish Tricon Electronics Ltd. and Started Production
of Television.
2001 Registration of R. B. Group of Companies Ltd. & Expanded
Business in Electrical, Electronics & Automobiles Sector.
2007 ablish Production Units for Color Television, Generator, Air
Conditioner, Refrigerator & Freezer, Washing Machine, Microwave
oven, Voltage Stabilizer, IPS and Motorcycle.

6. Mission
The Walton Company commitment is
to manufacture thoughtfully designed
products of the highest quality, under
environmentally responsible
conditions.

7. Incorporating
theoretical
education with
practical
experience.
Gaining
knowledge
about the
current market
trend of the
country.
Getting
acquainted
with different
policies, rules
and regulations
of the
government on
the products
concerned.
Objectives

8. Market Analysis
Bangladesh, with its growing population and economic
growth, has huge demand for household products. The
fact that only about 60% of the country has electricity
available proves that when electricity will be available
throughout the country, demand will increase further.
As the people of this country are mainly price sensitive,
Walton, being the sole manufacturer of refrigerator,
freezer and motorcycle, is very keen to meet the demand
of this large market by providing competitive prices.
Strategic Situational Analysis

9. Market
Segmentation
Demographical
Geographical
Behavior
Psychographic

10. PEST
Analysis
Political
Factor
Economic
Factor
Socio-
cultural
Factor
Technological
Factor

11. SWOT
Analysis
Strengths
Weaknesses
Opportunities
Threats

12. Marketing Mix
Product
Promotion
Price
Place

13. Financial Analysis
Particulars Amount TK.
Total Sales 2,553,024,782.10
Cost of Goods Manufactured 2,414,093,716.05
Gross Profit 305,852,566.6
Operating Profit 99,636,450.2
Net Profit 26,530,733.5

14. Establish Walton as the No.1 Home Appliance
Brand of the Country
Capturing the market share of existing foreign
brands
Bringing more variety in their product line
Continue increasing market share at the same
rate over the next 5years.
Challenges

15. Through extensive promotion campaign Walton has set goals
to make more sales in future. Countrywide distribution
system helps it achieve its goals.
Market Development
Walton is exporting its products in Middle East, Latin America
and Africa. It has plans to explore European markets also.

16. • Product Development
Recently, Walton brought Air-Condition in market. Though it
hasn’t gained spectacular market share yet, continuous
customer attraction reflects future.

17. To establish Walton as the brand for home appliances & other
electronic accessories, some changes are needed in its
strategies-
Switch to Market Penetration Pricing without compromising
quality.
Partner with local and international OEM (original equipment
manufacturers)for elegant & sophisticated designs &
equipment.
Customer Loyalty Program.
Yearlong incentives and special offers.

18. Conclusion
The company has been running its business
with good reputation since 1977. In
Bangladesh is a milestone in the path of success
and reputation of the brand WALTON. For
Bangladesh, Walton has become a company to
be proud of in the export arena. Walton has
truly redefined Bangladesh from being a
consumer country to a producer country for
home appliances.

19. THANKS
FOR
ATTENDING THE SESSION