Looking into starting with Social Media for your apartments? Here is a starting point for you.

1. Social Media Steven Everett, CLP

2. Only Note You’ll Need Slideshare.net/severett

4. Portfolio of 92 properties in 5 states with over 6,000 units

5. Size range from 11 units to 300 units

6. Affordable to Luxury

7. In the Industry for 15+ years

9. Quick Survey Who here has a Facebook Page? Who here has a Twitter Account? Who here has a MySpace Page? Who Actively uses You Tube? Who here monitors Yelp? Four Square?

10. Social Media, why bother… Is it really that important?

11. [ Social Media Video ]

13. Traditional Pathway for Marketing

14. Social Media Pathway for Marketing

15. Today's Pathway for Marketing

16. Who Is This? Mark Zuckerberg Founder & Chief Executive Officer of Facebook

17. Social Media - 3 Main Wheels

18. Where is Everyone?

19. True Power of Social Media

20. Growth of Social Media 10% of all time spent online is using Social Media which is now more popular than sending e-mails

21. User Generated Content 78%of people trust user generated reviews and content

22. Research Online, Buy Offline According to Nielson Ratings 92% of internet users have researched online before purchasing from a local business

23. A Real Estate Transaction Is A Social Transaction

25. Resident Event & Parties

26. Phone & E-mail

28. What Not to Do with Social Media Do not argue with your residents Do not just publish specials and availability Don’t forget about. It needs to be worked.

29. The Goals of Social Media Know what people are saying Participate in conversations Create community and buzz Help your residents get to know each other and have them talk about your apartments to their friends Offer things that people find valuable Improve Resident Retention People stay if they have a reason Respond to them and encourage them to talk about your brand

30. The Goals of Social Media Find new renters Personal referrals are always your best leads What can you offer people that they will find valuable Reduce your cost per lead and cost per lease Maximize your advertising to prevent having to ad more

31. Let’s Get Started!

32. Growth of Facebook has over 300,000,000. Half use it everyday Facebook users span ALL ages. Fastest growing segments is 54+ Facebook is visiting monthly by 3 in every 10 people Facebook Users Rent YOUR Apartments

33. Facebook Users by Age Group

35. Public Profile Pages for Non-Fans For corporate brands (content open with limited interaction options – read only type content)

36. Public Profile Pages for Fans For corporate brands (special content and offers for “fans” that is not available to “non-fans with lots of opportunities to interact with your company/brand) Shows up on Google searches

37. Group Profile PagesPrivate groups collaborating

39. Facebook Strategy Find existing conversations, fans, groups and events around your brand. Don’t rule out websites like ApartmentRatings.com, Yelp.com, etc. Search related fan pages, groups and events for positive mentions of your brand or your competitors. Find out what your competitors are doing on Facebook. Test conversion tools – content, coupons, etc to define keywords relevant to your brand, product category and target audience.

40. Facebook Hints Instead of making statements, post questions. “It’s going to be a weekend to get out and enjoy the weather, have fun!” but we can improve on this… “Suggestions needed to help enjoy this beautiful weekend, any ideas?” Create Interaction Question of the day. Quiz of the day. “Can you guest which staff member this baby photo belongs too?” Create Interest Post interesting quote. Ask for an interesting quote. Create Information Resident Notifications. Referral Specials. Resident events. “We just gave away a $300 rent credit for a resident referral! Who’s next?” Promote Links and Fans! Example: cups and handouts

41. 1. 4. 5. 8.

42. Keys To Successful Social Media Read All the feedback and look for trends Leverage technology to help you grow Don’t be afraid to be the first Become a community hub Encourage Reviews / Ask for them Find a schedule and stick to it Make sure you image the same message across all platforms Monitor, Communicate and Participate Remember, it is really Word Of Mouth Marketing WOM

43. Things You Can Do Now Get your company brand on all major social media outlets Setup Google Alerts for your brand and your competitors brand Listen to conversations about your brand and participate and communicate Learn from mistakes and build off of best practices Allow your sites to communicate with their residents and prospects via these means Develop a tracking method Set Goals

44. Social Media Is Not A FAD It won’t go away no matter how much you don’t understand it. People are talking whether your listing or not. It is only getting bigger!

45. Some FREE Great Resources Tweetdeck.com Tweetwally.com Animoto.com Google.com/alerts Twtvite.com Developers.facebook.com/plugins Dropbox.com Wordpress.com Namechk.com

46. before I end…

48. Steven Everett THIES & TALLE MANAGEMENT Facebook.com/steven.everett.mn Linkedin.com/in/steveneverett Steven Everett 952.906.7205 severett1215 severett@thiestalle.com