1. Device Trends
Sevenval 2013
04th June 2013

2. 2
Unique Devices 4502
Dominating Few* (53,8%) 3
Longtail** (46,2%) 4499
The Mobile Longtail Worldwide
Top 20 mobile devices by mobile web traffic
Sevenval Device Trends | June 2013
~4500 Devices
iPhone
Samsung
Galaxy SI!I
iPhone 42,7
Samsung Galaxy S3 6,1
Samsung Galaxy S2 5,0
Motorola Droid RAZR 2,2
iPod Touch 2,0
Samsung Galaxy Ace 1,4
Samsung Galaxy Note II 1,2
BlackBerry 9900 1,1
BlackBerry 9800 1,1
Samsung Galaxy S III mini 1,0
Samsung Galaxy S 0,9
BlackBerry 9300 0,9
BlackBerry 9780 0,8
Samsung Galaxy S Plus 0,8
Samsung Galaxy Nexus 0,6
Nokia 800 0,6
LG Nexus 4 E960 0,6
HTC One S 0,5
BlackBerry 9700 0,5
HTC One X 0,5
53,8%
*Devices needed to reach 50% of smartphone owners
**Devices needed to reach the rest of smartphone owners
Samsung
Galaxy SII

3. 3Sevenval Device Trends | June 2013
Not one but 4500+different devices
access mobile websites worldwide today.

4. 4Sevenval Device Trends | June 2013
The few top 3 dominate 53,8%of the worldwide
market, but the longtail counts for 46,2%.

5. 5
iOS Version Statistic
All Platforms
Sevenval Device Trends | June 2013 http://david-smith.org/iosversionstats/
iOS is continuously updated, however old devices still exist which are not capable of updates.

6. 6
Android Version Statistic
All Platforms
Sevenval Device Trends | June 2013 http://developer.android.com/about/dashboards/index.html
Due to manufacturer adaptations updates happen rarely. Thus a wide spread of OS versions is available.

7. 7Sevenval Device Trends | June 2013 http://www.zenithoptimedia.com
Smartphone penetration in the world’s
top 19 digital markets is expected to double
from 35.5% last year to an average of
71.7% in 2015.

8. 8Sevenval Device Trends | June 2013
In mobile fragmentation is forever.
Deal with it.
Richard Wong
Investor in AdMob and Getjar

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