1. World's Most Trusted
Source For Dating:
Your Friends
Social accountability dating
Trust
Stigma
Chemistry
Time
Private and confidential

2. Did you know….
63% of married couples found their mate through a friend (versus 20%
found online)
 Online dating is the third most popular on the Internet, followed by music
and gaming; 40 mil people in the U.S. use online dating sites
 64% of people say common interests are the most important factors
71% of those suffering from pre-date doubts use Facebook as a major
source of information
 Facebook applications are used to flirt with other people (e.g., 44% use
Word with Friends to flirt with people)
The SetMeUp platform allows you to meet your friends of
friends, allowing you to build relationships through people you
trust and have common interests

3. The market opportunity is attractive
$5.5 billion
$7 billion
Global market size for online/mobile
dating industry
Virtual goods through social media
54 million
40 million
Total number of single people
in the United States
18.5 months
People in the United States who
have tried online dating
42 months
Average length of courtship for
marriages that met online
Average length of courtship for
marriages that met offline
$239/year
64%
Average amount a customer
spends on a dating site per year
Source: Reuters; Herald News; PC World; Washington Post
Believe common interests are the
most important factor in
beginning a relationship

4. Get inside the minds of our target market…
Pain Type
Pain Points
Pain Killers
Stigma
• people who use online dating
are desperate
• leverage your own social
circles to build relationships
Trust
• people can’t be trusted on
online dating sites
• you’re on Facebook, not
an online dating site
Chemistry
• computers don’t set people
up…friends do
• you can only be set up
through your friends
Time
• messaging back & forth is a
waste of time
• post-connection lets you
get face-to-face quicker

5. Our web app
Our mobile app

6. How we acquire customers
Our target market
•Target
age is 18 to 26 (20 mil college
students, 4 mil graduate students)
•Can
not remember a time before cell
phones and the Internet
•Hungry
for ways to connect to people
students are active on
Facebook – check-ins, tags, likes, etc
(45 min daily use on Facebook)
•College
Go to market strategy
Phase 1 (within first year)
•College/university focus (soft
launch
in UGA), then top 20 college roll-out
•States such
as Florida, Georgia, Mass,
New York, Texas, and Illinois/Ohio
•Nationwide college/university rollout
Phase 2 (year two and beyond)
•Begin entry into non-college
ecosystems like companies
•Large
company ecosystems like GE,
Citigroup, Verizon, AT&T, BofA, JPM,
Wells Fargo, Coke, Pepsi, HP, EDS,
Disney, Accenture, Starbucks, etc.

7. Our test market was a huge success
…and manageable
marketing spend…
A good user traction…
662
396
8
34
285
801
912
1,014
$4,529
…has led to a low COCA
$4.48
FB Mkting
Campaign
$0.42 CPC
0.21% CTR
Our approach has been the key driver for success
• Recruited 12 interns (300 applicants)
• Advertised on Facebook
and one strategy manager (stipend)
• Intern competition
• Attended Student Organization Events
• Launch party (incl. corporate sponsors)
• Presented at two career fairs, 12
• Published in school newspaper after
classes, and 5 sororities/fraternities
only 4 days of being on campus (targets
• Led weekly intern competitions
40k students)

8. Our key advantage lies in our approach and
target market
Our key differentiators…
1
Company type
26-40
Customer Age
18-26
User interface mirrors the
experience on Facebook
4
Over 40+
Utilize friends’
recommendations (recos) to
drive connections
3
Generic
players
Focus on the college market
clusters; Under 26 age
crowd
2
Social
accountability
dating
Post connection enhances
user dating experience

9. Our revenue model is driven by premium
subscription fees and in-app purchases
Revenue
drivers
Key assumptions
Year 1
Year 2
Year 3
Year 4
Year 5
Total users
Facebook user base
College & graduation
student population
20K
200K
750K
3 mil
7.5 mil
1
Premium
subscription
fees
$7/month
4% free-to-paid
conversion rate
0
$64K
$504K
$4.7 mil
$15.9 mil
2
Date search
suggestions
$.40-$0.80 per referral
4-5% monthly usage
0
$20K
$190K
$1.7 mil
$5.7 mil
3
In-app
purchases
$2 per purchase
2-3% virtual good
conversion rate
0
$30K
$201K
$1.4 mil
$4.2 mil
0
$115K
$895K
$7.8 mil
$25.8 mil
Total

10. Date suggestions revenue stream is the key to a viral
revenue growth path
Our key select partners
Revenue arrangement
Post connection referral
10-12% commission on local deals Book a date; buy gifts
(Avg ~$65 per deal, yields $6-7/deal)
8-10% commission on local deals
Book a date; buy gifts
40 cents per dinner date booked
Book a dinner date
4-10% on all purchases
Book a picnic date; buy gift items
10 cents per movie date booked
Book a movie date
10% commission on items booked
Buy “after date” gift
Driving users to post connections will enhance our
viral revenue growth path

11. A staged approach leads to fast earnings growth
$
M
Key assumptions
 4% free-to-paid conversion rate
 Premium membership - $5-10 / month
 19 average connections per user
 Over 7 million users
 2-3% virtual goods conversion
Milestone #1: Product
development complete;
20K users; $2K revenue
bookings
Milestone #2: Lock-in
early adopters; 200K
users; focus on
nationwide college
students
Milestone #5: 7.5 million
users on System
Milestone #4: Reach
profitability; begin
process to scale business;
3 million users
Milestone #3: Breaks over
$1.3 million sales with
750K users and begin
targeting non-college
student market
$11.7M Profit
$3.2M
$ M
Key Business Levers and Drivers
 Total users
 Free-to-paid conversion rate
 Revenue per paid user per month
$14.1M Expenses
$7.8M
$0.9M
$0.1M
($0.8M)
$25.8M Revenue
$0.9M
$4.2M
$3.5M
($2.0M)
 Click-through rate
 Cost-per-click (Average)
 Average number of connections

12. If successful we’ll be of interest to the following
acquirers
Online dating
companies
Facebook platform
Mobile
companies
Why buy? Gain
Why buy? Extend product
Why buy? Owning a
competitive advantage and
take out threat
and/or service offerings
larger “share of wallet” of
customers
Exit timing: 4-5 years

13. Exit valuations have been attractive
Date
Amount
($ mil)
Value per
user
1
Sept 2012
$10 mil*
$21 / user
2
Oct 2011
$190 mil Not disclosed
(sold stake)
3
Dec 2010
$90 mil*
$25.7 / user
4
July 2009
$80 mil
$20 / user
5
Feb 2007
<$10 mil
~$20 / user
6
July 2005
$29 mil
Not disclosed
Acquiree
*Includes earn out and deferred compensation
**Company estimates
Purchaser

14. Exit value, etc
In five years, we can expect to sell for over
$200 million in market value
We will need $400K in Seed B capital
Seed B Capital: $400K
~$200-$250 mill
Key assumptions
 7.5 million accounts
 4% free-to-paid conversion
 Avg $7 per month (premium
membership)
 $2 avg price for virtual goods
 3% conversion rate for virtual
goods sales
 $.40-$0.80 per date referral; 45% monthly usage
G&A
Marketing
Technology
development

15. World's Most Trusted
Source For Dating:
Your Friends
Social accountability dating
Trust
Stigma
Chemistry
Time
Private and confidential

16. Our team has the unique combination of relationship
psychology, technology, and online marketing
experience
Jay Wadhwani
Co-founder & CEO
Abhishek Jain
Co-founder &
Director
Monica Ohara
Online marketing
Francis Cruz
Outreach/Recruit
Kelby Barbosa
Graphic
Designer
Elliot Volkman
Social Media
Ty Hill
Operations
Maranda Donato
Blogger / PR

17. Our Indian outsourced team developed the online and
mobile applications