1. Seth Berman
BabyCenter
Director, Global Marketing
Twitter: @sbermo #EEC12

2. BabyCenter
#1 pregnancy and parenting site and mobile platform
worldwide
Leadership Trusted Influential Celebrated
• 24MM users in over • Nearly 3x more • Most popular social • 2011 Webby Award
22 markets worldwide trusted than any site for product and People’s Voice
other pregnancy and recommendations Award in the
• 7 out of 10 babies parenting site among new and Family/Parenting
born in the US last expectant moms category
year are BabyCenter • Recommended 2x
babies more often than the • More than 3 out of 4 • 2011 OMMA for Best
next closest moms share the Social Network for the
• Apps Magazine parenting site information they find BabyCenter
named us one of the on BabyCenter with Community
Top 100 apps of 2010 other moms
Sources: Online Parenting Media Landscape Study, May 2010. Research conducted by Decipher and commissioned by
BabyCenter, among U.S. pregnant women and moms with children 0 to 2 years old, age 18+. Internal logs, March 2011.
Twitter: @sbermo #EEC12
CDC ,2008. AOL Webby Awards, 2010. 2010 Jack Myers© BabyCenter LLC. Confidential. All rights reserved.
Media Business Report. 2011 Consumer Reports.

3. Reaching her at the right time
With stage-based solutions
Em l
ai Cont ent Soci al Vi deo Mobi l e
Twitter: @sbermo #EEC12
/ / I nt r o © BabyCenter LLC. Confidential. All rights reserved.

4. Today is
the mobile
inflection point
© BabyCenter LLC. Confidential. All rights reserved.

5. Rapid smartphone adoption
+50% increase in smartphone users, 2010 to 2011
The Fact s:
Nearly 1 in 3 people
in the U.S. have a
smartphone.
Source: the Nielsen company
Source: eMarketer, August 2011
Twitter: @sbermo #EEC12
© BabyCenter LLC. Confidential. All rights reserved.

6. The Inbox is the new portal
The Fact s:
W hen do y ou check em l on your
ai
Q: s m t phone?
ar
( Based on t ext l ogs)
78%us e em l on t hei r
ai
s m t phone t o f i l t er
ar
i ncom ng com uni cat i ons .
i m
Frequency of Using Email
© BabyCenter LLC. Confidential. All rights reserved.

7. Moms are hooked on daily deals
Subscribe to one or more
60% service (e.g., Groupon, Living
Social) with 9 avg number of
deals/offers purchased this year
36% Share daily deals through social
networks (124 index)
Agree “When I save money on a
84% shopping trip by using coupons,
sales or other deals, I feel like I
won!”
© BabyCenter LLC. Confidential. All rights reserved. 7

8. © 2012 BabyCenter LLC. Confidential. All rights reserved.