Learn more about what is multi-channel banking and what are the benefits of Omnichannel Banking.

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Omnichannel Banking
The secret to win customers
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2. Introduction
The modern customers want expert banking services and support at
their own convenience – on a smartphone, online, in a bank branch,
through telephone assistance or at a kiosk.
Today, banks must address these demands by offering omnichannel banking
experience in order to stay competitive.
Omnichannel banking is about building a relationship where financial institutions serve
their customers with real-time, seamless and dependable experience throughout all channels.
To drive this goal, a secure and integrated omnichannel banking
platform is required.
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3. While customers still visit branches, kiosks and ATMs etc., the growth of
newer channels like mobile, internet and social media has become evident.
It is important for banks to:
Deliver a user-friendly, easy, engaging and consistent experience to customers across
the channels
Allocate substantial time in optimizing recourses
Shift their focus from “transactions” to “interactions”
Build the customers’ trust by providing a secure environment.
Omnichannel banking makes these objectives attainable.
The alarm to bank anytime, anywhere!
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User Preferences - Statistics
Most of the users prefer to bank on multiple channels
ATM only
65%
15%
10%
5%
5%
Call only
Web only
Branch only
Multi-channel consumers
Source: ClicFox, May 2014, The Financial Brand

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What is multi-channel banking?
Multi-channel banking is a methodology where multiple choices are
opened up for a customer to encourage him/her choose the most appro-
priate one based on the needs.
It is a way how banks allow customers to complete transactions in each of
the available channels.

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Multi-channel banking and Omnichannel banking
This means, the customer experience is consistent and they can be transferred from one channel to the other, seamlessly and
instantaneously in real-time.
Multi-channel banking
Multi-channel banking is the foundation
of omnichannel banking.
Omnichannel banking
Omnichannel strategy works on a belief that
a customer may begin a process on one
channel, but may head to other as they
complete it.

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Focus of omnichannel banking
Mobile Social VideoDigitization
of Branch

8. Omnichannel banking delivers various business benefits, including:
Increased revenues
Seamless customer experience
Faster time-to-market
Expansion from one channel to more
Better customer acquisition/retention
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Benefits to Banks
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9. Sesame is a leader in delivering banking solutions to esteemed banks
and financial institutions across Kerala and India.
We deliver new-age technological solutions to improve efficiency, mitigate risks
and enhance productivity.
We are the innovators in banking industry who are known for delivering high-quality
solutions.
To learn more, visit www.sesameindia.com.
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The Sesame Advantage

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