2. SECTION I
The Sweetbits comes in different flavors; our
delights are very tasty and affordable to all buyers.
Mostly our targets are persons who have a low budget
and assures them that they can afford our delights. We
are very confident enough that our customers will be
satisfied and fell the urge to eat more of our delights
because of its very tasty flavors. We will raise revenues
through the efforts of our hardworking sellers and to
people who really craves for it and also selling it with
proper etiquette.
BUSINESS CONCEPT
3. To make sure our customers will appreciate our delights
the Sweetbits Company goes to a process of well manufacturing,
our product is genuinely made from a series hardwork and
ensures that our ingredients is on top quality.
To ensure comfortable profits we will do in our power to hold it
properly and to use it with proper manner. The cost of the product
will be managed according to the needs making the product.
SECTION I
4. Vision
By the year 2025 the Sweetbits Corporation
will be a globally competitive sweets
company. And will be one of the major
product producers in the world market. We
will also establishing companies and factories
in the world, to get connected around the
people around the globe and giving them the
chance to taste our delights
5. Mission
To make people stress free
from our product and to make
our buyers happy and satisfied.
To make the world a sweet
place
6. Goals:
To earn honest profits
To provide customers the satisfactory
level of our product
To make Sweetbits an outstanding and
rewarding company
To make a strong market
To compete in other companies
7. In the case of SWEETBITS
COMPANY,
The Key Result Areas (KRA)
for each of the objectives
are as follows:
8. OBJECTIVES
• To earn honest profits
• To provide customers with quality sweets
• To make Sweetbits an outstanding and rewarding
company
• To make a strong market.
• To compete along companies.
KEY RESULT AREAS
Boosted companies self-esteem
Be trusted by buyer/customers
Discipline on workers
Honest team on the business
Have growth in sales
Make customers happy
Recognition and Awards given
High survey rating
Benefits and compensation on employees
Twice as many applicants
Competing company
Established markets in major countries
A large share in the market
Profits are coming strong
Being one of the most trusted Sweets
producers.
Well known company
Demands are raising every month
10. Our business aims to provide world class
quality of sweets to our customer/buyers;
we plan to succeed in every part of our
business. Our products are surely made
from high quality ingredients. We aim to
provide sweets craving customers with the
satisfactory level they need. These sweets
come from a unique way. These sweets are
varied from the best and keeps on
improving each day.
11. We have partners from all around the world;
we have a professional team in improving our
business. We ensure all our efforts are
counted by the end of every month. We have
honest and worthy partners to help ensure
your investments in us.
Our enterprise organizational strategies are
just being “Honest” to customers and product
providers. So in that way we will build strong
relationship to our valued customers and
product providers. We have the capabilities to
storm every taste bud in this world. We can
make quality sweet food products that
customers will love.
12. Our technology providers provide us with
amazing techs that make our business faster
and reliable. We have experts that help us in
making our products high end and qualified to
the markets.
We have trusted suppliers and have major
services providers that helps incase our
products will be jeopardize they will make our
business smooth running.
In this case our business complied with all the
regulatory commissions passed the entire safety
test and a responsible company.
13. The flow of our business will begin in the
provider. It will respond to the new trend of our
company. Our insights are purely advance and
amazing so that we can make things happier to
our buyers.
15. • UNILIVER
• NESTLE
• DUNKIN DONUTS
• McDonalds
• D’ADAONE Resto and Bar
• San Miguel Corporation
SUPPORTING
COMPANIES
These companies supported us to
make our business successful. They
provided us with advance techs,
resources and suppliers. The
supporting companies are well-
equipped with the most advance
technology. They have
experts/professionals to help us grow
our business.
16. Resource Mobilizers, the resource mobilizers will be composed of
the members of the enterprise, the reliable investors, and the co-
partners that have been verified to be “supportive” of the enterprise.
Technology Providers, the technology providers will be composed
of mainly those that has been analyzed as the best among their
peers in their respective specialization. They will foresee all the
necessary technology of the services from the start until its full
completion.
Governance and Top Management, this will naturally encompass
the top management and officials of the enterprise. Thus, it will be
composed of the owner, president, board of investors, and the
manager to foresee the process and the services given by the
enterprise.
Operating and Support Team, this will most likely be composed
of the workers working along the business. They are the frontlines
of the business because they will be the people who will handle the
customers face to face in order for the enterprise to serve its
purpose and to give the utmost customer satisfaction the business
can procure.
18. Our target customers are
people who have a low
budget and has a great taste
of sweets or mostly
STUDENTS.
TARGET CUSTOMERS
19. Main Value Propositions
We will focus on the quality and the tastiness of our
product. And on affordable prices. We can make
people stress free on our tasty delight.
Our HONEST and HARDWORKING staffs will make
sure our product will be served with passion and
hardwork.
We will focus on establishing different flagship
establishments around the globe to go get connected
to people and make them satisfied and full of love.
Customer service, Quality experience, Honesty, Calm
and Relaxing atmosphere, and Affordable price. This
will be our key to success to ensure that our business
will have a profitable future.
20. Financial Forecast
Monday Tuesday Wednesday Thursday Friday Total
Projected
Expenses
464 0 0 0 0 464
Projected
Income
200 200 200 200 200 1000
Projected
Profit
100 100 100 100 100 500
Projected
Net.
Profit
(loss)
464 0 0 0 0 464
The SweetBits Entrepreneurs Financial Forecast within one week (in
Php).
*Note: As you can see on the Financial Forecast, our profit is greater than the
expenses.
Whenever there are financial contingencies, we have back up plans prepared
so that our business will not collapse along the way, example if our product will not
be consumed in a day we refrigerate it again right away to keep it from spoiling
22. The SweetBits will carry a variety of quality products that
will enable us to provide full service delivery to ice candy
stalls and stores. Our underlying philosophy in selecting
products is to choose lines that will bring consistent quality,
competitive prices, and product satisfaction to our
customers. We have personally researched and sampled
each of the following products that we offer to ensure the
quality we guarantee.
At SweetBits there are a lot of products that we will offer
for sales to our customers. We will retail a broad range of
products to our customers, from a variety of sweeties and
chocolates to a whole lot. We will get the supply of our
products from manufacturers within the country and from
other countries.
23. Our ultimate goal in the industry is to make
considerable profits, and we will achieve this goal
by conforming to all that is permitted under the
law of our country. The following are products
that we will offer in our ice candy store and stalls
around the country.
• Chocolates and caramels
• Milk chocolates
• Nissin Wafers
• Superstix wafer sticks (chocolate)
24. At this time, the majority of these products are only
available to customers through wholesale vendors such as
Cash and Carry retail outlets - therefore it is the
customer's responsibility to acquire these products by their
own means.
The SweetBits will make these same products available
through our high quality, full service delivery bringing these
products directly to them at a competitive price.
An important component of our business is not just our
products, but our service. In addition to our full service
delivery, the following are other important service elements
that we will offer to our customers:
25. Ideas to help our customers increase sales through
menu development, creative promotions, co-op
advertising, and much more.
Custom designed marketing material such as printed
banners, promotional posters, punch cards, pre-
purchased beverage cards, reader boards, etc.
Distribute a monthly newsletter featuring the latest
trends, new industry equipment, breaking trade
news, promotional ideas, new creative recipes, and
upcoming events.
Samples of the latest product releases - with eye-
catching point-of-sale to advertise new items to the
end consumer.
Routine equipment maintenance and training.
27. We carried out a market feasibility
study before choosing a location for
our business. This feasibility study
has provided us with sufficient
information to help us structure our
business sales and marketing
strategies.
28. We will start by opening our business in a grand
style to attract the attention of our target
customers.
We will send introductory letters, together with our
colored brochures, to various family units and
organizations within the state.
We will establish loyalty programs to reward loyal
and regular customers.
We will advertise our business by using flyers and
radio stations
We will create online presence for our business on
social media such as LinkedIn, Google+,
Facebook, etc.
We will establish a working website for our
businesss.
29. The unique aspects of our business include
individual product selection, quality
assurance, and high-quality full service
distribution. Our strategy is to focus 100% of
our efforts on the market. By focusing all of
our effort and energy on this particular area,
we expect to quickly develop and maintain a
leadership position. The SweetBits key
personnel will stay in contact with our
customers, and will be able to respond to
changes in this market much faster than our
competitors.
30. The SweetBits will offer the best, most highly
personalized service in the marketplace. Being
a small, owner-operated company, we intend to
use this to our advantage to be absolutely
certain that every one of our customers receive
excellent service. We will go out of our way to
make sure that our customers know that they
truly matter to us. Sales reps and in-house
personnel who deal with customers will be
carefully trained and given wide latitude for
insuring that customers are always satisfied.
31. Our basic marketing strategy is to work with
customers on a one-to-one basis to ensure their
supply needs are being met and help develop
unique marketing programs for each of them. We
intend to prioritize customer service and make it a
key component of our marketing programs. We
believe that providing our customers with what they
want, when and how they want it, is the key to
repeat business and positive word-of-mouth
advertising. Because we want to develop close
working relationships with our customers, we want
to establish accounts in a personable way as
possible. It is for this reason that we will
overwhelmingly emphasize in-person sales calls to
build accounts.
32. We will closely integrate all of our marketing
and sales efforts to project a consistent image
of our company and a consistent positioning
of our products and services. We will build
this image around our name SweetBits and
emphasize to customers the high-quality
service that is behind this name.
To support our marketing initiatives and
product knowledge, we will attend as many
area conventions and trade shows as
possible to ensure we are offering the most
up-to-date market trend information.
34. The Environmental Protection Agency (EPA) has put the
following acts in place to oversee and regulate the impact that
businesses have on the environment:
the Clean Air Act
the Clean Water Act
the Safe Drinking Water Act
the Resource Conservation and Recovery Act
the Emergency Planning and Community Right-to-Know Act
the Pollution Prevention Act
the Toxic Substance Control Act.
35. Each of the above acts has specific regulations
and requirements that businesses must follow,
and a review of each is important for all small
business owners. However, the EPA’s regulations
are often difficult to understand if not broken
down into simpler terms and practical
applications.
For that reason, many small business advocacy
groups have lobbied to create laws and
restrictions to protect small businesses while
continuing to regulate their impact on the
environment.
36. The Regulatory Flexibility Act (RFA) and
the Small Business Regulatory
Enforcement Fairness Act (SBREFA) were
both enacted to provide small businesses
with the flexibility and clarification
necessary to comply with government
standards. As a small business, it is helpful
to understand these acts and the rights
that they provide.
37. Primary aspects of the acts are:
Subtitle A — Regulatory Compliance Simplification. Requires the
agency to publish Small Entity Compliance Guides written in plain
language that explain the actions a small entity must take to comply
with a rule or group of rules.
Subtitle B — Regulatory Enforcement Reforms. Requires the agency
to support the rights of small entities in enforcement actions,
specifically providing for the reduction, and in certain cases, the waiver
of civil penalties for violations by small entities.
Subtitle C — Equal Access to Justice. Provides small businesses with
expanded authority to go to court to be awarded attorneys’ fees and
costs when the agency is found to have been excessive in enforcement
of federal regulations.
Subtitle D — Regulatory Flexibility Act Amendments. Provides small
entities with expanded opportunities to participate in the development
of certain regulations.
Subtitle E — Congressional Review of Agency Rulemaking. The
agency generally must provide Congress and the General Accounting
Office with copies of all final rules and supporting analyses. Congress
may decide not to allow a rule to take effect.
38. In summary, a small business is offered
the means by which to easily understand
the regulations, waivers and court help
when appropriate, as well as the
opportunity to participate in the creation
and approval of regulations.
In addition, the government has set up
helpful Compliance Assistance Centers to
aid small business owners in
understanding and complying with the
regulations that pertain to their particular
industry
40. Based on our overall expenses, we will first make
sure that we can get our money back from selling our
product and then think of how much we should gain
as profit. In one pack of chocolate powder there are
200 pieces of ice candy. We will sell it for 5 pesos for
it is what we think that it would be enough for the
students to buy. If we calculate this, the money we
will get is 1000 pesos and when distributed to all 8
members, each members will get 125 pesos with 200
pesos as profit. Favorably, we can get back our
capital and gain profit. Since we don’t have any
financial backers and business financers we get the
money all to ourselves.
42. Every business plan needs a section that
contains marketing objectives. This is the
spot in the business plan where a small
business owner details how he will plan to
market his new venture and illustrates why
the business is a solid choice. Without proper
marketing objectives, finding funding for a
business venture may be nearly impossible.
This is where SMART goals come into play.
SMART means that marketing objectives
must be S-Specific, M-Measurable, A-
Attainable, R-Realistic, and T-Time bound.
43. Objectives:
.To sell our products in Naval
State University
.To increase revenue and
profitability
.To increase market share
.To inspire other people
.To return money
44. Market Description
Our market contains the characteristics of
product or service. The strategies that are
being applied to reach our goals. The
locations where we have our target in this
school at Naval State University. We think
and describe the personality traits of our
market in this school and what do they need
more specially in our product. The
characteristic of consumer, if they will buy or
use product or services. And lastly to have an
opportunity to sell our product as one of the
delicious ice candy we have ever made.
45. Product Strategy
All great start with a clear strategy that is
customer and market –driven.. Strategy not
only ensures that you work on what matters.
It is also essential so that you can
communicate to your team. Our product is
good for the consumer specially in hot
weathers. We have our ingredients chocolate
powder, four angel condensada, a pack of
sugar and a powder of milk. By that the
consumer will probably buy our product.
46. Price Strategy
Price is an important consideration for
many buyers, and must therefore be
given appropriate attention by the
entrepreneur. In order for us to increase
our sales, we decided to sell this
product PHP 5.00 peso each.
47. Promotion Strategy
Relationships are the key to success in the distribution business. Personal selling
will remain our most important means of promotion. In addition to personal selling,
The SweetBits has identified several other means of advertising and publicity.
The SweetBits will send news releases to local media and press, as well as trade
magazines to try to get product and company feature coverage in front of the eyes
of our customers - as well as the end consumer. We will also produce a few generic
press releases about the products we are distributing for our customers to use
toward publicity coverage for their businesses in local publications such as the
Spokesman, The Inlander and Local Planet.
Third, we shall have a monthly newsletter for current of potential customers. This
newsletter will highlight new and current trends in the industry, upcoming
conventions and trade shows, offer promotions and special deals, as well as
provide new recipes, fun tips and other information that can be used in their
business. We will also highlight not just our products, but also display ideas and
success stories of other business in the industry. As a more straight forward
advertising effort, The (name of product or store) will feature an advertisement in
the Yellow Pages, frequent ads in the Spokesman Review, the Inlander, and the
Local Planet, as well as participation in networking, local trade shows, and personal
word-of-mouth advertising.
49. Production Objectives
To sell out products at the affordable price for the customers.
Product Preparation Process
In our group we made our own product and bought the ingredients that
we need in the supermarket. We contribute 60 pesos in order for us to
buy the ingredients for our product that would last for 5 days. Also we
bought wafer and super stick for our another product to sell.
Production Flow Chart
BUYING THE INGREDIENTS → PREPARATION OF THE
INGREDIENTS AND MATERIALS TO BE USED→ MIXING ALL THE
INGREDIENTS IN A CONTAINER WITH WATER→ PACKING STAGE→
PUT THE PRODUCT IN THE REFRIGERATOR WITH IN 12
HOURS→PUT THE PRODUCT IN STYRO FOAM→ READY TO SELL
52. Caren C. Fernan
Market Adviser
Alizza May A. Ampong
Manager
Joann Atok
Market Advertiser
Janice Salidaga
Salesperson
Marielle Empleo
Treasurer
Catherine Pecajas
Salesperson
John Wayne G. Coles
Market Adviser
Dannielle Ann Eamiguel
Market Adviser
ORGANIZATIONAL CHART
54. After deciding that our product will be ice candy, we
estimated that one pack of chocolate powder cost
two-hundred ten pesos, can make a two-hundred fifty
pieces of ice candy and each ice candy worth five
pesos. The other expenses will be sugar worth
twenty pesos, four pieces of angel condensada worth
one hundred fifty-four pesos, two pack of ice candy
wrapper worth thirty pesos, and estimated
transportation worth fifty pesos. So, overall expenses
will be four hundred sixty-four pesos to start our
business. All eight of us would give a capital of sixty
pesos in order to reach that amount. Finally, the extra
amount will be use for any further expenses possible.
56. Conclusion
Therefore, we conclude that the business plan is
essential to whoever desires to enter the business world.
The strategies are based on it. It means that the whole
business and the whole progress depends on how well the
business plan is being made and clarified.
Competing for the consumer is a never ending challenge that
SweetBits Company continually faces. This is due to the
uniqueness and competitiveness of each individual market,
for they have different approaches and because of different
consumer behavior. Selling ice candy is one of the best
markets in the world yet even they cannot always predict
consumer behavior. They have the technology tenacity, skills
and experience to achieve and surpass these sails levels in
about 200 pesos per day.
57. Recommendation
Taking into account the result of our business
served as the basis for the improvements of
costumer’s service strategy. To strengthen its
service to the costumer. Despite of the fact that the
result is categorized to the extent of being often,
there is a room for improvements. The
entrepreneur should innovate to create more
costumers value and satisfaction.
Therefore, the researcher recommends
further study towards corporate social responsibility
in all kinds of business establishment.
