https://www.SerpFruit.com presents the top 10 social blunders of 2013

1. Top 10
Social Blunders
of 2013
10

2. Top 10 Social Blunders of 2013
2013: A Year of Poor Choices
I won't lie, putting this presentation
together was a lot of fun. It's no big
surprise a massive array of candidates
happily presented themselves for the
biggest social fail of 2013. Many were
funny, some were bad, and some so
stupid I'm still in shock....
So without further ado...
compliments of
www.SerpFruit.com
10

3. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
10

4. Top 10 Social Blunders of 2013
#10 Pepsi VooDoo Train Wreck
Pepsi decided that strapping a bound
voodoo doll of Portugese soccer player
(football for the rest of the world)
Cristiano Ronaldo to some train tracks
before a World Cup qualifier with
Sweden and posting the picture to
Facebook was a good idea. Turns out it
was not.
compliments of
www.SerpFruit.com
10

5. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
9

6. Top 10 Social Blunders of 2013
#9 Tesco Makes Hay
Automated tweets are convenient but UK
grocery giant Tesco auto-tweeted "we're
off to hit the hay" to say goodnight to
their loyal followers a few hours after it
was discovered the "beef" they sell in
their stores contained horse meat.
compliments of
www.SerpFruit.com
9

7. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
8

8. Top 10 Social Blunders of 2013
#8 Uh Oh, SpaghettiOs
How do you commemorate something as
monumental and devastating as Japans
attack on Pearl Harbor?
My guess is not with SpaghettiOs...
compliments of
www.SerpFruit.com
8

9. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
8

10. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
8

11. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
7

12. Top 10 Social Blunders of 2013
#7 Plane Crash Humor?
Just what we all want to see from a major
airport, a plane crash and a statement
containing a “Weeeee :)” about how they
avoid them. The problem is the photo is of
a plane that slid off the runway at
Midway Airport claming the life of a 6
year old boy. Weee think not.
compliments of
www.SerpFruit.com
7

13. Top 10 Social Blunders of 2013
Really Home
Depot? Really?
"We have zero
tolerance for
anything so
stupid and
offensive. "
Then why tweet
it?
compliments of
www.SerpFruit.com
6

14. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
5

15. Top 10 Social Blunders of 2013
#5 Minor Error?
Spearmint Rhino (a strip club) posted a
baby picture to Facebook of one of their
strippers, the baby picture had a date
stamp of 9/14/1998 making the dancing
girl 14 years old… Then they liked their
own post. Hope they had her fake ID on
file?
compliments of
www.SerpFruit.com
5

16. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
4

17. Top 10 Social Blunders of 2013
#4 Coffee and Mini Muffins
Our 2nd example of a brand trying
to market by capitalizing on a
tragedy.... 30 minutes of free coffee
and mini-muffins in remembrance
of 9-11. That's big of you Marriott.
Too bad a customer tweeted a pic of
the "offer" and it went viral.
compliments of
www.SerpFruit.com
4

18. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
3

19. Top 10 Social Blunders of 2013
#3 In honor of?
Our 3rd and final tragedy chaser:
epicurious thought bomb victims of the
Boston Marathon would enjoy a
cranbury scone and a bowl of cereal.
compliments of
www.SerpFruit.com
3

20. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
2

21. Top 10 Social Blunders of 2013
#2 Big Hack Attack
Burger King's verified twitter account
was hacked and up went the McDonalds
logo along with over 50 obscene messages
before twitter caught on and shut it
down.
Have you changed your password today?
compliments of
www.SerpFruit.com
2

22. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
1

23. Top 10 Social Blunders of 2013
#1 All hashed up
JP Morgan thought they would lend
some advice to the masses in a Twitter
Takeover by executive Jimmy Lee with
the hash tag #AskJPM.
Guess they did not realize Twitter is
where @OccupyWallSt started?
compliments of
www.SerpFruit.com
1

24. Top 10 Social Blunders of 2013
The hash tag certainly went viral
Just not quite how they expected...
compliments of
www.SerpFruit.com
1

25. Top 10 Social Blunders of 2013
compliments of
www.SerpFruit.com
1

26. Top 10 Social Blunders of 2013
You would think JP Morgan had a
better idea of where their
supporters and market hangs
out.... It seems wherever it is, it's
not on twitter.
compliments of
www.SerpFruit.com
1

27. Top 10 Social Blunders of 2013
Thanks for viewing!
Have a website?
Get 4 free organic traffic reports
your competitors don't have.
CLICK 4 YOUR
FREE REPORT
compliments of
www.SerpFruit.com
1