1.  
Superb Marketing –
Selling Your Home For All Its Worth
Ira and Carol Serkes
Certified Residential Specialists
 

2. Our Marketing Is Designed For How Buyers Find Homes
Builder
7%
Friend/Neighbor Real Estate Agent
7% 34%
Real Estate Agent Street/Open Sign
15%
Internet
Street/Open Sign
Friend/Neighbor
Builder Internet
Print 32%
Knew Seller
Home Magazine

3. Realtors: We Reach Out To Agents In The Business
Real Estate Agent
34%
We market your home to all agents and their buyers

4. Buyers’ Google Searches Find Us... And Your Home!
Internet
32%
Berkeley, Albany
& Kensington Searches
BerkeleyHomes.com and our blog show
at the top when buyers search Google for
homes, neighborhoods & community

5. Our Virtual Tour Gives Buyers What They Want
Internet
32%
The virtual tour we create for your home has
superb photography, compelling copy, maps,
neighborhood information, and community links.

6. Our Online Marketing Reach Is Unmatched
We’re in The New York Times and
San Francisco Chronicle. Luxury
homes have an exclusive page on Internet
32%
Christie’s Great Estates.
Thursday, January 1, 2009
SFGATE HOME BUSINESS SPORTS ENTERTAINMENT TRAVEL CLASSIFIED JOBS REAL ESTATE CARS
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Listing ID: 5143338001
Price: $2,350,000
Bedrooms: 6
Pacific Union Outstanding and Distinctive
Baths: 4 Teri Carlisle Piedmont, California
Sq ft: 6,350
510.338.1305
Type: Single Family Contact Agent
Built: 1912 Schedule viewing
WELCOME
Garage Dining Room PRESIDENT'S MESSAGE
Fireplace Water View
Visit website PROPERTIES
VIEWS Luxury Living
View more Pacific Union
Properties For Sale
properties
Weekly Highlights
E-mail To A Friend
Featured Properties
Send to Cellular Create Property Brochure
John Hudson Thomas created an architectural heritage in Greatest Estates
Map of Area
this 1912 home...a one of a kind masterpiece! 1012 Great Destinations
Save This Listing
Ashmount Avenue, one of Thomasï¿! signature properties
was designed and created with an appreciation for subtle Video Gallery
sophistication, warmth and comfortable architectural style.
Spaces flow together through wide openings subtly SIGNIFICANT SALES
differentiated by ceiling treatments and other unique
BUYING & SELLING
details. Also recurring in the house is Thomasï¿! common
motif of four squares forming a larger square. His work MAGAZINE
before 1915 exemplifies what has become known as the
ï¿!First Bay Tradition,ï¿! where clashes in scale and NEWS & EVENTS
unorthodox juxtapositions of details from a wide range of
historical styles were explored with great vigor. This GREAT ESTATES FINDER
showcase home is perfectly sited on a prominent Crocker
Highlands lot to take full advantage of the sweeping CONTACT
Downtown Oakland and San Francisco views. 6BR/4.5BA
approximately 6350 square feet that includes an 1,100ï¿!
square foot au pair/in law on a 16,500ï¿! square foot lot. Outstanding and distinctive Prairie style on a most de
This is an incredible opportunity to own a piece of history Central Piedmont street. Spacious rooms, great light,
while reliving the Arts and Crafts period.
architectural details, large lawn area and hot tub, hug
out deck—great for entertaining, wonderful storage sp
basement >> View Expanded Text

7. Online Marketing - CraigsList, Blogs, Podcasts...
We’re on top of all the ways that today’s buyer searches for homes
Internet
32%

8. High Visibility Street & Open House Signs
Street/Open Sign
15%
We laser-print Open House sign information - buyers see
your home’s photo, neighborhood info and web site.

9. Superb Photography - Bringing It All Together
Our marketing looks great because all our listings are professionally photographed
Dark & Poorly Lit
Beautifully lit photos show your home at its best

10. Benefits Of Proper Pricing
Higher Sales Prices From Earlier Offers - Offers made when your home’s
listing is new are generally the highest offers. Buyer interest tends to falls off
the longer your home is on the market.
60000
Online Viewings vs. Weeks On The Market
45000
30000
15000
0
1 2 3 4 5 6 7 8 9 10 11 12
Pricing Uncertainty In Your Favor - Buyers tend to compete for new listings.
When homes linger on the market, pricing uncertainty shifts in favor of the
buyers, who then make relatively “lowball” offers with more conditions.

11. Your personalized market research report
We’re sending your report as a separate file

12. Craft: to make or produce with care, skill, or ingenuity (m-w.com)
Our Handcrafted Real Estate Service is designed to provide our clients with
all the elements of superior service: superb representation, outstanding
communications, extraordinary negotiations and delightful results

13. In Markets Good & Bad, We Have Experience & Expertise
Allen F. Hainge
TM
We’ve personally represented the Our awards include “Most Closed Referrals” for eight
sellers and buyers of all these homes Consecutive Years” and “Top 50 Real Estate Teams”

14. We Believe In Contributing To The Real Estate Industry
Leadership Consultant to National & California Association of Realtors
NAR, CAR & CRS Presidents are members of our mastermind and networking groups
NAR leadership wrote to us: “I am the staff representative for the NAR Strategic Planning Committee. We are forming a panel of top
producing REALTORS® who can speak to some of today's most important issues confronting the real estate industry. This panel discussion
will be one of the primary ways that issues of importance to REALTORS® will be incorporated into the 2006 Strategic Plan.”

15. Ready to put our marketing to work for you?
To schedule a meeting, call us at our office 510-526-6668 or on our
cell 510-684-3334 or email serkes@berkeleyhomes.com
We’ll review the market research, answer all your questions, and be
ready to go to work for you.
Let’s get started.
Ira & Carol Serkes
Web http://berkeleyhomes.com
Blog http://berkeleyblogcast.com
Email serkes@berkeleyhomes.com