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Semelhante a Amazon's Global E-commerce Leadership
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Amazon's Global E-commerce Leadership
- 2. SERGI GARCIA AGUSTIN SUAREZ ALBERT COLAS
- 3. INDICE
- 4. Amazon is one of the 500 largest companies in USA. The company, based in Seattle (Washington) is a global leader in electronic commerce. We have a direct presence in the United States, United Kingdom, Germany, France, Italy, Spain, Japan, Canada and China, but we also serve customers in most of the countries of the world.
- 6. "The customer, in the first place" Obsessing over you by the client and not by consumers". François Nuyts emphasizes this philosophy: "we are looking for competitive prices, we think about how innovate, make easier the purchase..." Rather than consider financial aspects, in this company you have to ask what you can do best face to the customer". Send orders in a day
- 7. Our palette of colors in the logo 80% of the information that we see on a daily basis comes to the human brain through the eyes. Therefore, when it comes to communicating, images, shapes, colors and designs are as important or more than letters. In this case we have based on the brand Amazon. Amazon uses such as the black and orange colors to highlight the logo, with a few simple letters.
- 8. In the new logo we wanted to keep the same colors. In this case the black and orange and that we wanted to add letters to a series of icons these icons with what we wanted to do is the perception of our company. As mentioned above, our company is an online shop. Therefore, we wanted to make tthhee bbuuyyiinngg pprroocceessss.
- 9. Therefore, we wanted to make TThhee bbuuyyiinngg pprroocceessss.
- 10. The letter to appears A computer, since the majority of times that perform a buy in Amazon it carry just dare of the computer.
- 11. In the letter M have highlighted a cursor, because thanks to the select all our purchases.
- 12. Lyrics to we have put A shopping cart icon, and once we select the product that you want to buy add it to the shopping cart.
- 13. The letter Z with an arrow, with the arrow left leaving constant the speed of this company in the shipment. Since all we can know is the company with which products become more fast to your home.
- 14. In the letter O or have put a logo of a truck in your inside, making see that you carry the package to House. Once you've made the entire process of purchase.
- 15. And finally, in the letter N have wanted to see a House, as ja have completed the purchase process. Which we have it with us in our home.