This document discusses the importance of app store optimization (ASO) for mobile app discovery and promotion. It notes that 65% of app downloads come from search and that users found through search have 156% higher 30-day retention rates than those from ads. The document then promotes ASOdesk services for analytics, keyword campaigns, monitoring and reports to help users optimize search rankings and increase downloads. Key features highlighted include easy campaign set up, organic report insights and affordable pricing.

1. ASOdesk.comApp Store Optimization
Extended analytics and keyword boost campaigns for App Store and Google Play

2. Why is it important to work with
ASO for your app?

3. ASOdesk.comApp Store Optimization
“Search plays a huge role in how users discover apps,
with search queries accounting for 65% of downloads
from the App Store.”
Apple (June 2016)

4. ASOdesk.comApp Store Optimization
User retention on the 30th day after
downloading app is 156% higher with
users who utilized the search function to
find the app compared to users attracted
through advertising channels.
Appsflyer (2015)

5. ASOdesk.comApp Store Optimization
By attracting users through the search
function, you solve several business problems:
Increase Installs
Decrease promo costs
Improve retention behavior
Keyword ranking rises
More cheap traffic and lower marketing costs
Users gained via the search are more loyal to your
product

6. ASOdesk Mission: to help you
successfully reach your business goals

7. ASOdesk.comApp Store Optimization
Already trusted by

8. ASOdesk.comApp Store Optimization
How ASOdesk can help you:
Analytics
Keyword Boost Campaigns
Monitoring
The most accurate data regarding search request
frequency on the market
Easy to launch in just two clicks
Visualization of the current situation and regular
reports via e-mail and Slack

9. Accurate and useful
search query data

10. ASOdesk.comApp Store Optimization
Read our blog to find out why this is highly important: http://blog.asodesk.com
Analytics
Data regarding search request frequency is
based only on the mobile search function,
no web data collection

11. ASOdesk.comApp Store Optimization
To find out how the data is collected, see our FAQ: http://asodesk.com/faq/
Analytics
We show Users per Day statistics who search for your product

12. ASOdesk.comApp Store Optimization
Analytics
Frequency of search requests updates
continuously, allowing you to observe
seasonal search trends in real time
To find out how the data is collected, see our FAQ: http://asodesk.com/faq/

13. Triple the efficiency of your
app store optimization

14. ASOdesk.comApp Store Optimization
Analytics
Keyword Suggestions are implemented directly to the Statistics Module,
allowing the semantic core to be collected 3 times faster than before
Read our blog to find out why this is highly important: http://blog.asodesk.com

15. Unique opportunities of
extended analytics

16. ASOdesk.comApp Store Optimization
Analytics
Organic Report shows estimated number of installs from search request for
your apps and competitor’s apps
To find out how the organic report works, see our FAQ: http://asodesk.com/faq/

17. ASOdesk.comApp Store Optimization
Analytics
Organic Report displays all the search requests through which your
and your competitor’s app are found
To find out how Organic Report works, see our FAQ: http://asodesk.com/faq/

18. Get the most users from the
search function in just a few clicks

19. ASOdesk.comApp Store Optimization
Keyword Boost Campaigns
Create keyword boost campaigns on your own in just a couple of clicks
(each request has a "rocket" icon)
To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

20. ASOdesk.comApp Store Optimization
Use settings recommended for your campaigns, based on previous
experience
Keyword Boost Campaigns
To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

21. ASOdesk.comApp Store Optimization
Focus on the Cost per Install forecast for a search user
Keyword Boost Campaigns
To find out how to set up a search boost campaign, see our FAQ: http://asodesk.com/faq/

22. ASOdesk.comApp Store Optimization
Track campaign results via Organic Report, updated daily
Start campaign
Keyword Boost Campaigns
To find out how the organic report works, see our FAQ: http://asodesk.com/faq/

23. ASOdesk.comApp Store Optimization
Just e-mail us: hello@asodesk.com
Order guaranteed keyword boost campaign
Boost campaign guarantees top 1-2 positions for your
app in just a few hours
Average campaigns CPI through ASOdesk is below 0,25 $
Keyword Boost Campaigns

24. ASOdesk.comApp Store Optimization
Information is valid for August 2016
Available countries and the cost of incentive installs
Country: Russia, United States (September 2016)
App Stores: App Store, Google Play
Cost: 0,3 $ and 0,2 $(Russia), $0,9(USA) only iOS
Keyword Boost Campaigns

25. Be aware of recent changes

26. ASOdesk.comApp Store Optimization
Monitoring
Receive regular reports via e-mail and Slack: keyword rank positions
and new reviews

27. ASOdesk.comApp Store Optimization
Monitoring
Track the search request ranking of your app via the Monitoring Module

28. ASOdesk.comApp Store Optimization
Monitoring
Or set up the Competitors Module for tracking your main competitors

29. ASOdesk.comApp Store Optimization
Monitoring
Track the mood of your users via the Reviews Module

30. Our prices have never
been more affordable

31. ASOdesk.comApp Store Optimization
We are always open to individual conditions, just email us: hello@asodesk.com

32. One more thing

33. ASOdesk.comApp Store Optimization
ASOdesk Index - monthly research in the field of search Traffic in
the App Store and Google Play
Latest researches:
ASOdesk Game Index July’16 - https://medium.com/blog-asodesk-com/
game-index-utm-campaign-game-index-aug-2734b0ae88d9
ASOdesk Index June’16 - https://medium.com/blog-asodesk-com/
asodesk-index-usa-ios-market-summer-2016-f26eb20b480d

34. ASOdesk.comApp Store Optimization
We promise to provide only the most useful information!
Be always aware of the new
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35. ASOdesk.comApp Store Optimization
Contacts
SERGEY SHAROV
CEO, co-founder ASOdesk.com
+7 926 831 11 07
ss@asodesk.com
skype: serega_sharov