Presentation based on the research paper: "Motivators for the intention to use mobile TV: a comparison of South Korean males and females" (2009), by Yung Kyun Choi, Juran Kim and Sally J. McMillan. Made with Keynote '08, using the theme 'Industrial'.

1. Motivators for the intention to use mobile TV
Research by Yung Kyun Choi, Juran Kim and Sally J. McMillan. (2009)
Presentation by Xurxo Martínez
MCDM, Winter 2010. Evolutions and trends in digital media technologies

2. South Korea, technology leader

3. South Korea, technology leader
Nº 1 in internet speed

4. South Korea, technology leader
Nº 1 in internet speed
Largest LCD market

5. South Korea, technology leader
Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted

6. South Korea, technology leader
Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted
Lowest world birth rate

7. South Korea, technology leader
Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted
Lowest world birth rate
Virtual currency is as good
as real-world money

8. Digital Multimedia Broadcasting

9. Digital Multimedia Broadcasting
South Korea (2005)

10. Digital Multimedia Broadcasting
South Korea (2005)
Audio, video & data

11. Digital Multimedia Broadcasting
South Korea (2005)
Audio, video & data
7.3 million users (2007)

12. Digital Multimedia Broadcasting
South Korea (2005)
Audio, video & data
7.3 million users (2007)
Devices: Mobile 48%, car
navigation systems 38%

13. Digital Multimedia Broadcasting
South Korea (2005)
Audio, video & data
7.3 million users (2007)
Devices: Mobile 48%, car
navigation systems 38%
US Competitor: FLO TV

14. Gender diferences?

15. Gender diferences?
Survey on 251 students

16. Gender diferences?
Survey on 251 students
Girls: social interaction
and permanent access

17. Gender diferences?
Survey on 251 students
Girls: social interaction
and permanent access
Boys: entertainment and
also permanent access

18. Gender diferences?
Survey on 251 students
Girls: social interaction
and permanent access
Boys: entertainment and
also permanent access
But for both of them...

19. Fashion/status is the main motivation

20. Things I miss in the study

21. Things I miss in the study
Know more about the
students: TV hours
consumption, number of
mobile devices...

22. Things I miss in the study
Know more about the
students: TV hours
consumption, number of
mobile devices...
Data of todays gender
consumption of mobile TV

23. Things I miss in the study
Know more about the
students: TV hours
consumption, number of
mobile devices...
Data of todays gender
consumption of mobile TV
Info about South Korea as
a technology Market

24. Discussion

25. Discussion
What is good or bad
about being able to
see TV everywhere
and everytime?

26. Credits
Photographs
http://www.flickr.com/photos/nnova/3948945712/ downloaded February 7, 2010
http://www.flickr.com/photos/24842486@N07/3443480628/ downloaded February 7, 2010
http://www.flickr.com/photos/pikesville/467014113/ downloaded February 7, 2010
http://www.flickr.com/photos/apdy/3527554451 downloaded February 7, 2010
http://www.flickr.com/photos/lge/3380923742/ downloaded February 7, 2010
http://www.flickr.com/photos/apdy/3116713962/ downloaded February 7, 2010
http://www.flickr.com/photos/mvjantzen/310902689/ downloaded February 7, 2010
MCDM, Winter 2010. Evolutions and trends in digital media technologies