1.
The Hero Project:
An engagement experiment
serenacarpenter.com
@drcarp

2.
Engagement
• “…as having both a behavioral component,
termed participation, and an emotional
component, termed identification” (Finn & Voelkl, 1993; p. 249).
• “Civic engagement is any activity where people
come together in their role as citizens” (Diller, 2001, p. 22)

3.
Liberal arts education
• Cultivation of critical thinkers
• Free one from prejudices
• Encourage civic participation
• Understand how to continue learning
• Use theory to predict behavior
• Respect for others
• Solve problems

4.
Meg Pickard – The Guardian

5.
Mobilizing Information
• Locational
• Contact
• How to Act

6.
Relationships

7.
Social Plugins
• Users coming to NHL.com from Facebook
• spend 85% more time,
• read 90% more articles
• and watch 85% more videos than a non-connected
user.
• Outdoor sporting goods retailer Giantnerd.com
saw a 100% increase in revenue from Facebook
within two weeks of adding the Like button.
• Tweets, FB Likes & +1s affect search results

8.
Tumblr blog

9.
Platform assignment
• Tumblr, Twitter, Facebook, G+, Pinterest, Quora,
Flickr, Delicious, and blog comments

10.
Promotional multimedia

11.
Personal interpretations

12.
Social media search
• http://digital-media.alltop.com/
• https://twitter.com/#!/search-advanced
• Search people Tweeting from location-based accounts
• Type in keywords to identify sources and ideas
• See how people are interacting with a Twitter user
• http://m.topsy.com/
• Top tweets (100-5000) (Set preferences)
• Type in any keyword to see how people are tweeting about it
• Technorati, Google blog search, Tweetscan, Local Tweeps
(zip), Nearby Tweets, Listorious, Google Alerts, social
bookmarking sites, boardreader, Storify, group/as

13.
Engage beyond the FB Page

14.
The Faces of Kamikaze
Pilots

15.
Storify

16.
Byline - Readers

17.
NYC Bike Share Interactive
Mapping

18.
Adopt-a-Hydrant

19.
Pinterest business pitch
contest

20.
Build Social into your Project
• Create content based on interactions with public
• Link to social media identity
• Share information in relevant spaces
• Encourage interaction with content
• Produce “share-worthy” content

21.
Lessons learned
• “Engaging Communities”
• Discuss philosophical logic and design engagement assignments around
those goals
• Assign a social media/community/engagement editor to team projects
• Require research of a social media channel
• Assign a crowdsourced assignment
• Embrace personal expression and interpretation
• Talk about impact
• Require mobilizing information
• ROI

22.
Resources
• Engagement Commons
• The Knight Foundation announces Engagement
Commons, a comprehensive catalogue of civic
engagement software.
• Steve Buttry
• Director of Community Engagement & Social Media,
Digital First Media
• Howard Rheingold
• YouTube channel serenacarpenter.com
@drcarp