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1. Overview of Google
Analytics

2. Introduction to Google Analytics
 The most widely used website statistics tool
 Provides Stats & Reports about page traffic
 At-a-glance dashboard view as well as detailed
reports

3. Why is it Useful?
Google Analytics provides
with the following
information:-
 Daily, monthly & yearly
tracking of website visits
 Which pages people go to
& how long they stay
 Bounce rate
 Main page or inner pages
 Over 80 reports available

4. How it Works?
 Sign up for Google Analytics at
https://www.google.com/analytics
 Google then provides a ”page tag” or Google
Analytics tracking code
 Paste the code on all pages of website
 This tag collects data and sends it back to Google
Servers for processing

5. What Reports it Shows?
Google Analytics is a powerful tool that
Analyzes
Website Traffic
- Where visitors came from
- Which pages they
navigate
- Time Spent on Pages
Conversions
- Downloads
- Page Views
- Registrations
AdWords Performance

6. How it helps a Website?
 Development & Optimization of landing pages
- How relevant were they to the visitors
 Navigation Issues
 Optimization of AdWords Performance
- How relevant were they to the visitors
- Geographic Differences

7. Why Get Training into Google
Analytics?
 Better Career opportunity
 Relevantly new field to make a career
 Rising Demand for Google Analytics
Professionals
 Good Package

8. Google Analytics Training
 Expert Trainers
 Personalized Training
 On-the-job Training
 Job Assistance
 Flexible Timings

9. Contact Us
Address
201, 2nd Floor, Amar House, Near Sharda
Cinema,
Dadar East, Mumbai 400014,
Maharashtra, India
Call us : 022-2410 2331 / 3192 9248
+91 88 79 395550
E-mail Id: contact@thebrandsalon.com
Website: http://thebrandsalon.com

10. THANK YOU!!!