SlideShare uma empresa Scribd logo

Taking It Online - Using Facebook in Mental Health & Social Services Promotion

•Transferir como PPTX, PDF•
•
Miranda Miller
Miranda Miller

Half-hour presentation (37 slides) and discussion for Canadian Mental Health Association bi-annual Health & Wellness meeting on using social media marketing. Includes potentially problematic scenarios and tips for risk management for mental health & social services providers.

NegóciosTecnologia
1 de 37
Taking It Online Using Facebook in Health & Social Services Promotion Tips, Tricks & Risk Management Miranda Miller, for Canadian Mental Health Association
Using Facebook in Health & Social Services Promotion Agenda 1. Social Media Marketing – Fun Facts 2. SMM Benefits for Publicly Funded or NP Orgs 3. Industry-Specific Challenges & Concerns • How people use SM for health concerns • Problematic scenarios & discussion 4. The New Facebook - Timeline Pages 5. Q&A © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Social Media Marketing – Fun Facts © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Facebook… it’s kind of a big deal. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Where is content most often shared? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion How many Canadians are using Facebook? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion • 31,000 people 18+ within 80km of Kincardine • 57,500 people 18+ within 80km of Owen Sound • 6.1 million people 18+ in Ontario How about in our area? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion SMM Benefits for Publicly Funded or Non-Profit Organizations © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion SMM Benefits for NPOs • Low barriers to entry • Connect/collaborate with similar organizations • Increase exposure & raise awareness • Monitor conversations • Manage misinformation – important in health • Stay connected with donors, partners, etc. • Raise funds online through social networks © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Turn your Facebook Page into a fundraising hub. (www.causes.com) © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Make new contacts through organized chats. (TweetChat.com) © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Take advantage of discounts offered to non- profits by many SMM management companies. (SproutSocial.com) © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Interact publicly, on your Page or someone else’s, or privately through Facebook’s new messaging for Pages to control information and protect privacy. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Industry-Specific Challenges & Concerns © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion How are people using social media in healthcare right now? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Those with health concerns are more likely to engage, trust and share on social networks. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Let’s look at a few scenarios illustrative of the concerns a mental health or social services organization may have in using Facebook… © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Scenario #1 – Threat to Harm Self How would your team manage a user post about suicide posted on your Page? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion #1 – Preparedness is Key • Staff or volunteers managing social presence need same training as those interacting with patients/clients/public over the phone or in person. • Established policies and procedures are key, as in other communication channels. • Be aware that people may use your channel for purposes other than those intended. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Educate Users Use your About, Cover Photo, and even an App to inform users of help resources and when/how the page is monitored. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion #2 – Unfounded/Private Complaint How would your team manage a user posting a complaint that is better settled privately? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion #2 – Go by the Book • What does your Social Media Policy and corresponding Procedure advise? • Disengage the user publicly, engage privately, diffuse the situation, and inform them you are deleting the public post. • Post a standard message to your Page informing followers that a post was removed, state why, reinforce proper use of Page. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Educate Users Show your responsiveness, set realistic expectations, enforce policies, encourage positive interaction. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion #3 – Spam or Persistent Unwanted Contact How would your team manage a user posting spam on your Page or harassing, attacking, or otherwise acting inappropriately? © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion #3 – Use Your Judgment • Do you know the person as a patient or client and is a face-to-face conversation an option? • How inappropriate are the posts or messages? Do they warrant blocking the user? At what point should a Page manager escalate to management or authorities? • Policies and Procedures should dictate which types of content are removed, when, and by whom. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Educate Users Get the interaction out of the public eye, using Messaging if contacted first, or consider blocking the user to prevent further damage to your brand. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion The New Facebook - Timeline Pages © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Open Graph & Apps Image Source: developers.facebook.com © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion News Ticker © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Timeline Pages © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Timeline Pages © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Pinned Posts © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Cover Images Go to www.facebook.com/help/?faq and ask about cover image rules. © 2012, Miranda Miller
Using Facebook in Health & Social Services Promotion Q & A: Hit me with your best shot © 2012, Miranda Miller

Recomendados

Sahil democrald.cy in contemprary wor
Sahil democrald.cy in contemprary worSahil democrald.cy in contemprary wor
Sahil democrald.cy in contemprary worSahil Sharma
 
Mda field office social media handbook
Mda field office social media handbookMda field office social media handbook
Mda field office social media handbookR0g_bbreezE
 
Ahmad Racheha
Ahmad RachehaAhmad Racheha
Ahmad RachehaInforma Australia
 
Chapter 4 presentation
Chapter 4 presentation Chapter 4 presentation
Chapter 4 presentation joncanda
 
Chapter 4 presentation
Chapter 4 presentationChapter 4 presentation
Chapter 4 presentationBrett Bodayle
 
Social Media Strategy for Farmworker Justice
Social Media Strategy for Farmworker JusticeSocial Media Strategy for Farmworker Justice
Social Media Strategy for Farmworker JusticePaulina Magaña
 
Communications Workshop
Communications WorkshopCommunications Workshop
Communications WorkshopPlaid Swan
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Noelle Stehling McIntire
 

Recomendados

Sahil democrald.cy in contemprary wor
Sahil democrald.cy in contemprary worSahil democrald.cy in contemprary wor
Sahil democrald.cy in contemprary worSahil Sharma
 
Mda field office social media handbook
Mda field office social media handbookMda field office social media handbook
Mda field office social media handbookR0g_bbreezE
 
Ahmad Racheha
Ahmad RachehaAhmad Racheha
Ahmad RachehaInforma Australia
 
Chapter 4 presentation
Chapter 4 presentation Chapter 4 presentation
Chapter 4 presentation joncanda
 
Chapter 4 presentation
Chapter 4 presentationChapter 4 presentation
Chapter 4 presentationBrett Bodayle
 
Social Media Strategy for Farmworker Justice
Social Media Strategy for Farmworker JusticeSocial Media Strategy for Farmworker Justice
Social Media Strategy for Farmworker JusticePaulina Magaña
 
Communications Workshop
Communications WorkshopCommunications Workshop
Communications WorkshopPlaid Swan
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Noelle Stehling McIntire
 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social mediaJulian Matthews
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Chapter 4 presentation
Chapter 4 presentationChapter 4 presentation
Chapter 4 presentationWilliam Pender
 
Module 3 of 5. Facebook
Module 3 of 5. FacebookModule 3 of 5. Facebook
Module 3 of 5. FacebookJulian Matthews
 
Tampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media StrategyTampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media StrategyKayla Ireland
 
Tampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media StrategyTampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media StrategyKayla Ireland
 
Regional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media PresentationRegional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media PresentationSearch Engine Academy Northwest
 
Social media get strategic get results
Social media get strategic get resultsSocial media get strategic get results
Social media get strategic get resultsMerrigan Group LLC
 
2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy final2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy finalCody Midlam
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketingDigiArrows Technologies
 
2012 social media final, v2
2012 social media final, v22012 social media final, v2
2012 social media final, v2Elisa Camahort Page
 
Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924Sơn Trần
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMarketingatBahrain
 
Maven social social commerce
Maven social social commerceMaven social social commerce
Maven social social commerceMavenSocial
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
 
Omniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactOmniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactRalph Paglia
 
What Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social MediaWhat Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011 chefmarkgarcia
 
01.Key trends in socialmedia
01.Key trends in socialmedia01.Key trends in socialmedia
01.Key trends in socialmediaJulian Matthews
 
Creating Change with Digital
Creating Change with DigitalCreating Change with Digital
Creating Change with DigitalWard6 Singapore
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing iiAbd El-Naby Marzouk
 

Mais conteúdo relacionado

Mais procurados

01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social mediaJulian Matthews
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
Chapter 4 presentation
Chapter 4 presentationChapter 4 presentation
Chapter 4 presentationWilliam Pender
 
Tampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media StrategyTampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media StrategyKayla Ireland
 
Tampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media StrategyTampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media StrategyKayla Ireland
 
Regional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media PresentationRegional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media PresentationSearch Engine Academy Northwest
 
Social media get strategic get results
Social media get strategic get resultsSocial media get strategic get results
Social media get strategic get resultsMerrigan Group LLC
 
2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy final2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy finalCody Midlam
 
Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924Sơn Trần
 
Maven social social commerce
Maven social social commerceMaven social social commerce
Maven social social commerceMavenSocial
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
 
Omniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactOmniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactRalph Paglia
 
What Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social MediaWhat Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
 
01.Key trends in socialmedia
01.Key trends in socialmedia01.Key trends in socialmedia
01.Key trends in socialmediaJulian Matthews
 

Mais procurados (20)

01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social media
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOs
 
Chapter 4 presentation
Chapter 4 presentationChapter 4 presentation
Chapter 4 presentation
 
Module 3 of 5. Facebook
Module 3 of 5. FacebookModule 3 of 5. Facebook
Module 3 of 5. Facebook
 
Tampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media StrategyTampa Bay Beach Bums: Social Media Strategy
Tampa Bay Beach Bums: Social Media Strategy
 
Tampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media StrategyTampa Bay Beach Bums -Social Media Strategy
Tampa Bay Beach Bums -Social Media Strategy
 
Regional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media PresentationRegional Arts & Culture Council Social Media Presentation
Regional Arts & Culture Council Social Media Presentation
 
Social media get strategic get results
Social media get strategic get resultsSocial media get strategic get results
Social media get strategic get results
 
2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy final2014 social media marketing trends and the independent pharmacy final
2014 social media marketing trends and the independent pharmacy final
 
Overview of social media marketing
Overview of social media marketingOverview of social media marketing
Overview of social media marketing
 
2012 social media final, v2
2012 social media final, v22012 social media final, v2
2012 social media final, v2
 
Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924Keuka College_Experiental Learning_295924
Keuka College_Experiental Learning_295924
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Maven social social commerce
Maven social social commerceMaven social social commerce
Maven social social commerce
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
 
Omniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media ImpactOmniture Workbook Measuring Social Media Impact
Omniture Workbook Measuring Social Media Impact
 
What Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social MediaWhat Every School District Needs to Know About Social Media
What Every School District Needs to Know About Social Media
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011
 
01.Key trends in socialmedia
01.Key trends in socialmedia01.Key trends in socialmedia
01.Key trends in socialmedia
 

Semelhante a Taking It Online - Using Facebook in Mental Health & Social Services Promotion

Creating Change with Digital
Creating Change with DigitalCreating Change with Digital
Creating Change with DigitalWard6 Singapore
 
Social Media And Networking
Social Media And NetworkingSocial Media And Networking
Social Media And Networkingkevinwoodward
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsSasaTodorovic8
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsLaura Cognat
 
7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie
7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie
7 ½ Techniques to Guide Leads into Sales Using Social Media…and PieBrenda Meller
 
Presentation (2).pdf
Presentation (2).pdfPresentation (2).pdf
Presentation (2).pdfRishiRoy36
 
Sustainability Social Media Strategy for the Forest Products Industry
Sustainability Social Media Strategy for the Forest Products IndustrySustainability Social Media Strategy for the Forest Products Industry
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
 
Corporate Relations - Social media presentation
Corporate Relations - Social media presentationCorporate Relations - Social media presentation
Corporate Relations - Social media presentationLeedsMet_CR
 
Social Media marketing and child care
Social Media marketing and child careSocial Media marketing and child care
Social Media marketing and child carehalfacat
 
social media presentation.pptx
social media presentation.pptxsocial media presentation.pptx
social media presentation.pptxRACHANAB18
 
Social marketing
Social marketingSocial marketing
Social marketingDrPEPPER4
 

Semelhante a Taking It Online - Using Facebook in Mental Health & Social Services Promotion (20)

Creating Change with Digital
Creating Change with DigitalCreating Change with Digital
Creating Change with Digital
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social media pp
Social media ppSocial media pp
Social media pp
 
Eve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentationEve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentation
 
Smmms (as of 1 11 13)
Smmms (as of 1 11 13)Smmms (as of 1 11 13)
Smmms (as of 1 11 13)
 
Smmms (as of 2 26-13)
Smmms (as of 2 26-13)Smmms (as of 2 26-13)
Smmms (as of 2 26-13)
 
Social Media And Networking
Social Media And NetworkingSocial Media And Networking
Social Media And Networking
 
Social Media Applications.pdf
Social Media Applications.pdfSocial Media Applications.pdf
Social Media Applications.pdf
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relations
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relations
 
7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie
7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie
7 ½ Techniques to Guide Leads into Sales Using Social Media…and Pie
 
NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015
 
Presentation (2).pdf
Presentation (2).pdfPresentation (2).pdf
Presentation (2).pdf
 
Sustainability Social Media Strategy for the Forest Products Industry
Sustainability Social Media Strategy for the Forest Products IndustrySustainability Social Media Strategy for the Forest Products Industry
Sustainability Social Media Strategy for the Forest Products Industry
 
Corporate Relations - Social media presentation
Corporate Relations - Social media presentationCorporate Relations - Social media presentation
Corporate Relations - Social media presentation
 
Social Media marketing and child care
Social Media marketing and child careSocial Media marketing and child care
Social Media marketing and child care
 
Social Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness ProfessionalsSocial Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness Professionals
 
social media presentation.pptx
social media presentation.pptxsocial media presentation.pptx
social media presentation.pptx
 
HR Professionals: Social Media Best Practices
HR Professionals: Social Media Best PracticesHR Professionals: Social Media Best Practices
HR Professionals: Social Media Best Practices
 
Social marketing
Social marketingSocial marketing
Social marketing
 

Mais de Miranda Miller

Owen Sound Election 2018: Electors’ Guide to Your Candidates
Owen Sound Election 2018: Electors’ Guide to Your CandidatesOwen Sound Election 2018: Electors’ Guide to Your Candidates
Owen Sound Election 2018: Electors’ Guide to Your CandidatesMiranda Miller
 
Owen Sound Election 2014 Voters Guide - Owen Sound Hub
Owen Sound Election 2014 Voters Guide - Owen Sound HubOwen Sound Election 2014 Voters Guide - Owen Sound Hub
Owen Sound Election 2014 Voters Guide - Owen Sound HubMiranda Miller
 
BCK Lot Property Standards By-Law Deputation to City of Owen Sound
BCK Lot Property Standards By-Law Deputation to City of Owen SoundBCK Lot Property Standards By-Law Deputation to City of Owen Sound
BCK Lot Property Standards By-Law Deputation to City of Owen SoundMiranda Miller
 
Facebook Marketing - Lesson #3
Facebook Marketing - Lesson #3Facebook Marketing - Lesson #3
Facebook Marketing - Lesson #3Miranda Miller
 
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...Miranda Miller
 
Facebook Marketing - Miranda Miller
Facebook Marketing - Miranda MillerFacebook Marketing - Miranda Miller
Facebook Marketing - Miranda MillerMiranda Miller
 

Mais de Miranda Miller (6)

Owen Sound Election 2018: Electors’ Guide to Your Candidates
Owen Sound Election 2018: Electors’ Guide to Your CandidatesOwen Sound Election 2018: Electors’ Guide to Your Candidates
Owen Sound Election 2018: Electors’ Guide to Your Candidates
 
Owen Sound Election 2014 Voters Guide - Owen Sound Hub
Owen Sound Election 2014 Voters Guide - Owen Sound HubOwen Sound Election 2014 Voters Guide - Owen Sound Hub
Owen Sound Election 2014 Voters Guide - Owen Sound Hub
 
BCK Lot Property Standards By-Law Deputation to City of Owen Sound
BCK Lot Property Standards By-Law Deputation to City of Owen SoundBCK Lot Property Standards By-Law Deputation to City of Owen Sound
BCK Lot Property Standards By-Law Deputation to City of Owen Sound
 
Facebook Marketing - Lesson #3
Facebook Marketing - Lesson #3Facebook Marketing - Lesson #3
Facebook Marketing - Lesson #3
 
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...
Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote You...
 
Facebook Marketing - Miranda Miller
Facebook Marketing - Miranda MillerFacebook Marketing - Miranda Miller
Facebook Marketing - Miranda Miller
 

Último

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 

Último (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 

Taking It Online - Using Facebook in Mental Health & Social Services Promotion

  • 1. Taking It Online Using Facebook in Health & Social Services Promotion Tips, Tricks & Risk Management Miranda Miller, for Canadian Mental Health Association
  • 2. Using Facebook in Health & Social Services Promotion Agenda 1. Social Media Marketing – Fun Facts 2. SMM Benefits for Publicly Funded or NP Orgs 3. Industry-Specific Challenges & Concerns • How people use SM for health concerns • Problematic scenarios & discussion 4. The New Facebook - Timeline Pages 5. Q&A © 2012, Miranda Miller
  • 3. Using Facebook in Health & Social Services Promotion Social Media Marketing – Fun Facts © 2012, Miranda Miller
  • 4. Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
  • 5. Using Facebook in Health & Social Services Promotion Facebook… it’s kind of a big deal. © 2012, Miranda Miller
  • 6. Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
  • 7. Using Facebook in Health & Social Services Promotion Where is content most often shared? © 2012, Miranda Miller
  • 8. Using Facebook in Health & Social Services Promotion How many Canadians are using Facebook? © 2012, Miranda Miller
  • 9. Using Facebook in Health & Social Services Promotion • 31,000 people 18+ within 80km of Kincardine • 57,500 people 18+ within 80km of Owen Sound • 6.1 million people 18+ in Ontario How about in our area? © 2012, Miranda Miller
  • 10. Using Facebook in Health & Social Services Promotion SMM Benefits for Publicly Funded or Non-Profit Organizations © 2012, Miranda Miller
  • 11. Using Facebook in Health & Social Services Promotion © 2012, Miranda Miller
  • 12. Using Facebook in Health & Social Services Promotion SMM Benefits for NPOs • Low barriers to entry • Connect/collaborate with similar organizations • Increase exposure & raise awareness • Monitor conversations • Manage misinformation – important in health • Stay connected with donors, partners, etc. • Raise funds online through social networks © 2012, Miranda Miller
  • 13. Using Facebook in Health & Social Services Promotion Turn your Facebook Page into a fundraising hub. (www.causes.com) © 2012, Miranda Miller
  • 14. Using Facebook in Health & Social Services Promotion Make new contacts through organized chats. (TweetChat.com) © 2012, Miranda Miller
  • 15. Using Facebook in Health & Social Services Promotion Take advantage of discounts offered to non- profits by many SMM management companies. (SproutSocial.com) © 2012, Miranda Miller
  • 16. Using Facebook in Health & Social Services Promotion Interact publicly, on your Page or someone else’s, or privately through Facebook’s new messaging for Pages to control information and protect privacy. © 2012, Miranda Miller
  • 17. Using Facebook in Health & Social Services Promotion Industry-Specific Challenges & Concerns © 2012, Miranda Miller
  • 18. Using Facebook in Health & Social Services Promotion How are people using social media in healthcare right now? © 2012, Miranda Miller
  • 19. Using Facebook in Health & Social Services Promotion Those with health concerns are more likely to engage, trust and share on social networks. © 2012, Miranda Miller
  • 20. Using Facebook in Health & Social Services Promotion Let’s look at a few scenarios illustrative of the concerns a mental health or social services organization may have in using Facebook… © 2012, Miranda Miller
  • 21. Using Facebook in Health & Social Services Promotion Scenario #1 – Threat to Harm Self How would your team manage a user post about suicide posted on your Page? © 2012, Miranda Miller
  • 22. Using Facebook in Health & Social Services Promotion #1 – Preparedness is Key • Staff or volunteers managing social presence need same training as those interacting with patients/clients/public over the phone or in person. • Established policies and procedures are key, as in other communication channels. • Be aware that people may use your channel for purposes other than those intended. © 2012, Miranda Miller
  • 23. Using Facebook in Health & Social Services Promotion Educate Users Use your About, Cover Photo, and even an App to inform users of help resources and when/how the page is monitored. © 2012, Miranda Miller
  • 24. Using Facebook in Health & Social Services Promotion #2 – Unfounded/Private Complaint How would your team manage a user posting a complaint that is better settled privately? © 2012, Miranda Miller
  • 25. Using Facebook in Health & Social Services Promotion #2 – Go by the Book • What does your Social Media Policy and corresponding Procedure advise? • Disengage the user publicly, engage privately, diffuse the situation, and inform them you are deleting the public post. • Post a standard message to your Page informing followers that a post was removed, state why, reinforce proper use of Page. © 2012, Miranda Miller
  • 26. Using Facebook in Health & Social Services Promotion Educate Users Show your responsiveness, set realistic expectations, enforce policies, encourage positive interaction. © 2012, Miranda Miller
  • 27. Using Facebook in Health & Social Services Promotion #3 – Spam or Persistent Unwanted Contact How would your team manage a user posting spam on your Page or harassing, attacking, or otherwise acting inappropriately? © 2012, Miranda Miller
  • 28. Using Facebook in Health & Social Services Promotion #3 – Use Your Judgment • Do you know the person as a patient or client and is a face-to-face conversation an option? • How inappropriate are the posts or messages? Do they warrant blocking the user? At what point should a Page manager escalate to management or authorities? • Policies and Procedures should dictate which types of content are removed, when, and by whom. © 2012, Miranda Miller
  • 29. Using Facebook in Health & Social Services Promotion Educate Users Get the interaction out of the public eye, using Messaging if contacted first, or consider blocking the user to prevent further damage to your brand. © 2012, Miranda Miller
  • 30. Using Facebook in Health & Social Services Promotion The New Facebook - Timeline Pages © 2012, Miranda Miller
  • 31. Using Facebook in Health & Social Services Promotion Open Graph & Apps Image Source: developers.facebook.com © 2012, Miranda Miller
  • 32. Using Facebook in Health & Social Services Promotion News Ticker © 2012, Miranda Miller
  • 33. Using Facebook in Health & Social Services Promotion Timeline Pages © 2012, Miranda Miller
  • 34. Using Facebook in Health & Social Services Promotion Timeline Pages © 2012, Miranda Miller
  • 35. Using Facebook in Health & Social Services Promotion Pinned Posts © 2012, Miranda Miller
  • 36. Using Facebook in Health & Social Services Promotion Cover Images Go to www.facebook.com/help/?faq and ask about cover image rules. © 2012, Miranda Miller
  • 37. Using Facebook in Health & Social Services Promotion Q & A: Hit me with your best shot © 2012, Miranda Miller