Presentation from Victor Karpenko (SeoProfy) from speech at IGB Affiliate in Amsterdam 2021

1. Driving SEO
traffic to
casino sites
in 2021
Victor Karpenko
SeoProfy

2. Table of
contents
Reality in
2021
Why Data
Driven SEO
always wins
Ways to get
Quick SEO
Wins
How to setup
the Right SEO
Team
Protection
from Negative
SEO
Why everyone
invests in
SEO Teams

3. Short BIO
• 15 years in SEO
• 5+ years in iGaming Niche
• CEO in SeoProfy – 150+ employees' company that
focuses only on SEO traffic for clients
• Product owner in LinkChecker.PRO – SaaS tool for
effective link building

4. So, what's the reality right
now for most of the
GEO’s?

5. Links
• Main pages
• PBN’s
• Outreach (paid, not paid)
• Free link types
• Link assets (tools,
content researches, etc)
From:

6. Links from
Main Pages

7. Why do people
place links on
Main Pages?
It works, because of the trust
It’s super easy
Everyone does it

8. These type of links pass the link juice

9. Something new?
Nope
It was like this
from Google
Open Page Rank
era, it’s still here

10. Where is the
logic here?
1. We take top web sites
2. Go to Ahrefs/Majestic/SemRush
3. Analyze backlinks
4. Copy the easiest ones
5. It started to work
So why not? Right?

11. It’s all about
the right
traffic and
FTD here

12. PBN’s
2016–2019
Not that many people use them
2021
Almost everyone uses them in their SEO
strategy

13. Why?
You can hide links from
competitors, so they don’t
know
They are only yours, no one
can be neighbor
You can scale it easy

14. Main problem today – good domains for PBNs
Clearly not
enough for
everyone 
The cost went
up (because of
the domains
and content)

15. Just look at
the Japanese
TOP

16. Facts in Japan
Not enough local domains
Outreach, something not realistic
to scale
PBN’s like outreach
Everyone has them
You need 100-500+ PBNs to rank
in TOP 10 for main money
keywords

17. Funny fact
Create PBN in
Japan
1
Leave your/or
top competitor’s
web site link
there
2
Leave contact
form
3
Wait until
everyone will
buy links nearby
:-) on this PBN
4

18. Outreach
Everyone does
this
Free or paid
Nothing new

19. Free link
types

20. For example

21. Or like this

22. Or even like this

23. Why Data Driven
SEO wins?

24. How?
We collect
numbers
We can
prognose
We can rely on
this data
It’s better, than
just trusting one
experienced
SEO

25. How it works in most
cases?
1. Ahrefs, SemRush, Majestic, SearchMetrix,
LinkResearchTools, Similarweb, etc
2. We see what's working for others
3. Copy, like example with the main pages

26. But you should
always
remember
about this
iceberg

27. There are many
competitors out there
And everyone wants a piece of the PIE in getting FTDs with SEO traffic

28. What's Data Driven?
ANALYZING EVERY
KEYWORDS CLUSTER
GETTING THE DATA MAKING A STRATEGY

29. Let's do
something

30. Getting the
SERP
Results

31. Simple overall
dashboard

32. Getting the average

33. What can we see
here?
Ref. domains for URL
DR/UR
Ref. domains for all domains

34. The same with
age and content
URL age
Domain age
Content length
Core web vitals

35. Ok, we know the average of 151 ref
domains for this URL then what?
We analyze a bit more

36. At the end of
the day
10-100 URL/Keyword clusters
Average: links, content, traffic
If you know the conversion rate for
this traffic
You can calculate and prognose result

37. So
Get Get close to the REAListic picture in your niche
Analyze Analyze content and technical better
Analyze Analyze links better
Get Get Dashboards
Collect Collect keywords for every URL (15-50 per URL)

38. Again, about
links
Everyone looks
at Ahrefs
But the most
interesting stuff
is not there for
now

39. For example Look at this link profile,
looks good yeah?

40. But what about index?

41. Let's do like this Links that: exist and in
index

42. And we see Its not that good any more

43. Exist, Dofollow, index 165 normal links out of
1000, crazy

44. Sometimes link
builders come
and say that
it’s hard to
index the links
But how you can index these
web sites?

45. That’s why we developed
LinkChecker.PRO

46. Research
before you
start
Keywords
groups
Dashboards:
links,
content,
technical
Prognose
ROI
Then start

47. How to set up
the RIGHT
SEO Team
• SEO team
Lead/Senior SEO
• Link Builder 1-2
• Outreach specialist
• Writer/content
manager
Average SEO
Team

48. The Process
Recruiters/HR -
interviewing
Testing – how he/she
understands they
can make a result for
this project
Researching: Data,
Dashboards, Cost,
Resources
Team setup

49. The Team
Short sprints – from Monday to
Monday
Managing with more experienced
SEO people
Tools
HR/Finance

50. Protection from Negative SEO
• Negative User behavior signals
• Toxic PBN’s, redirects, links – never ending disavow tool
• Href lang change
• Content parsing + cloaking
• DMCA’s
• Other

51. It’s hard to manage all
this crap to result and
after without a team

52. At SeoProfy
we
Setup teams for
our clients and
manage from 0
to results you
need
01
From hiring
dedicated
people
02
To onboarding,
teaching and
managing them
to results and
after
03

53. For more
understanding,
look at this
presentation
https://www.slideshar
e.net/seoprofyteam/v
ictor-karpenko-
seoprofy-cmseo-
2019-presentation

54. Thank you for your
attention 
Victor Karpenko
FB: https://www.facebook.com/victor.karpenko
Linkedin: https://www.linkedin.com/in/victorkarpenko/
Site: https://seoprofy.com/