The landscape of "SEO strategies that work" seems to be changing every day. But even you can be future-proof. Learn how in this free video with Nate Dame.

1. High-Powered, Future-Proof SEO
Presented by Nate Dame
CEO, SEOperks
Talk about this now: #SEOFuture

2. Information Production &
Consumption
• Consumers are overwhelmed!
• On any given day, the average customer will
be exposed to 2,904 media messages, will pay
attention to 52 and will positively remember
only four.
See http://www.marketo.com/definitive-guides/engaging-email-marketing/
Talk about this now: #SEOFuture

3. SEO Says
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4. Why?
Images source: Moz.com
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5. What Now?!
• Is “future-proof” SEO even possible?

6. #1: Give Google what Google Wants
Source: http://mashable.com/2013/08/28/online-ad-revenues/
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7. Basic SEO Principles from
Steve Wiideman
1. Relevancy to Query (on-page SEO)
2. Popularity & Visibility
3. User Choice & Sustainability
Borrowed from a friend at http://www.thattrainingguide.com/blog/tips/three-basic-
seo-principles/
Talk about this now: #SEOFuture

8. ##: SEO > “SEO”!
Was this ever a good idea?
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9. Identity crisis: Where do I belong?
• Are we all SEOs?
• Is SEO still a specialized field?
Online
Marketing
Content
Marketing
Social
Media
SEO
Demand
Generation
Talk about this now: #SEOFuture

10. ##: Danger! Don’t chase “what works”!
SEO Tweaks, tricks and gimmicks
Order this sign @ http://www.roadtrafficsigns.com/bridge-out-ahead-sign/sku-k-
9785
Talk about this now: #SEOFuture

11. Are we confused?
Best Practice  Questionable  Dangerous!
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12. Rank-Modifying Spam Patent
Geek out the details at http://www.seobythesea.com/2012/08/google-rank-
modifying-spammers-patent/

13. ##: Breaking News! Content Works!
• Deep content always worked, still works, and
works fast!
Talk about this now: #SEOFuture

14. Be Manly
http://www.artofmanliness.com/2013/07/19/beginners-guide-to-parkour/
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15. ##: Don’t Scale Be Careful with Scale
• Article Marketing… Press Releases… Mass
Guest Posts… Infographics Hurrah!
Piktochart.com makes it easy for anybody to create their own infographics.
Talk about this now: #SEOFuture

16. Infographic Links Reviewed
• Recent analysis of infographic links earned by
leading infograhpic agency:
– 44% contained significant duplicate content 
– 31% no or very little content 
– 19% contain good amount of content + link 
– 6% don’t even link! 
Talk about this now: #SEOFuture

17. Oh and…
Watch the full video: http://www.youtube.com/watch?v=PvR_8aGEc98
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18. ##: If you build it, they will link
The holy grail: “Natural, editorially given links”
Talk about this now: #SEOFuture

19. Breaking! Google Updates
“Link Schemes”
• Hint: Nothing really changed.
Excellent summary: http://searchengineland.com/google-adds-large-scale-guest-
posting-advertorials-optimized-anchor-text-to-list-of-link-schemes-168082
Talk about this now: #SEOFuture

20. Practical Link Building Guidelines
(That Will Never Change)
• Deposit into people’s emotional bank account
before making a withdrawal.
• Make friends, then ask friends to link
(however they choose to link).
• Repeat tactics that work (a little bit).
Talk about this now: #SEOFuture

21. Nate on Twitter @seonate
Nate Dame
CEO & Founder, SEOperks
nate@seoperks.com
(312) 870-0056
Thanks http://mashable.com/2013/08/29/childrens-book-quotes/
Talk about this now: #SEOFuture