Content signals are second in importance only to link related signals when search engine determine where to rank your pages. Learn how to write to attract and please both readers and search bots.

1. Topic Modeling Writing for People and Search Bots Gillian Muessig Co-founder and President, SEOmoz OMS Denver| June, 2011

3. Vector space models

4. SEOmoz’ primary research on Latent Dirichlet Allocation

6. Topic Modeling Topic models provide a simple way to analyze large volumes of unlabeled text.

7. Topic Modeling Topic:A cluster of words that frequently occur together. http://neoformix.com/archive.html

9. Connect words w/similar meanings

10. Distinguish between uses of words w/multiple meanings.http://www.stanford.edu/~kaisa/research.html

11. Why Engines Need Topic Modeling

12. Term & Inverse Documents Frequency

13. Co-Occurence

14. Topic Modeling

15. Content-related signals require the ability to determine INTENT Rock or baseball? Are you SURE?

17. If Your Response Is…

18. Simplistic Term Vector Model

19. Correlation Is Strong

20. Correlation Is Strong Standard Deviation

22. Do other aspects of Google's algorithm naturally bias toward these results?

25. Compare Your Friends

27. We have built a tool to help grade & improve page content

29. How to Build Your Keyword List OMS Los Angeles June, 2011

30. Salespeople & Customers

31. Keyword Research Google Wonder Wheel http://www.googlewonderwheel.com/google-wonder-wheel-step-by-step

32. Keyword Research Google Wonder Wheel http://www.googlewonderwheel.com/google-wonder-wheel-step-by-step

33. Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal

34. Bing AdCenter Excel Plug-In www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research

35. Google Trends Sign In for Y-Axis Numbers Not Very Accurate

36. Internal Site Search Stats

37. Competitive Keyword Research Restrict query to competitor’s domain

38. Choose the “Best” Words/Phrases to Target

39. The Long Tail of Keyword Demand

43. Predict the Effort Required to Rank Well

44. How to Write It OMS Denver | June, 2011

45. The Era of In-Your-Face Marketing Is Officially Over

46. Now You Know Page Copy Is About More Than Keyword Frequency

47. Query Deserves Diversity (QDD)

48. Avoid Duplicate Content / Use Canonicalization

49. Duplicate Content & Canonicalization

50. LDA Tool in the Labs URL input box

51. Thank You Gillian Muessig President | Co-founder, SEOmoz OMS Denver | June, 2011

52. No… REALLY thank-you! Use code: OMS2011 Try SEOmoz PRO free for 45 days OMS Denver| June, 2011