Google Authorship permits you to link your Google plus profile to the content you create. Google authorship verification you'll get your image highlighted simply before every and each link of your web site in SERPs.
11. Google Authorship, you can help improve
rank while branding yourself as a
respected writer in your field.
12. Google Authorship is a way to link content you
create with a Google+ profile, which provides
benefits such as your headshot image
appearing next to your content in Google’s
search results.