Presentation for Rocky Mountain Young Professionals Summit, October 2011

1. SOCIAL MEDIA AND PERSONAL R.O.I

3. Listen

4. Share

5. Teach

6. Engage@colomarkmedia

8. Word of Mouth Marketing

9. Influence and Effectiveness

10. Strategic Alliances

11. Health & Happiness @colomarkmedia

13. Your Competence to do what you claim to do

14. The Relevance of people you know

15. The Strength of your relationships

16. The Information you have about people

17. The Number of people you know

18. The Diversity of people in your networkOnline social networking has dramatically increasedthe SPEED and REACH we can operate! @colomarkmedia

20. Take Action

21. Consideration

22. Communication

23. Gratitude@colomarkmedia

25. You become more COMPETANT

26. Build relationships with RELEVANT people

27. Communicate MORE OFTEN

28. INCREASE your number of relationships

29. Build a MORE DIVERSE networkYou @colomarkmedia tt

31. Be Consistent

32. Be Visible

33. Mantra: “Be Available… Be Interesting… and Be Flexible!”@colomarkmedia

34. REMEMBER… If you don’ttake controlOFyour personal brand online ,it will be controlledby what peoplehave to say about you. @colomarkmedia

35. PERSONALBRANDING AND BLOGGING AND TWITTER

37. It provides value to your audience@shelbyo

40. Creates thought leadership

41. Search engines like active blogs@shelbyo

44. Find relevant blogs through search

45. Link traffic back to yourblog (trackbacks)@shelbyo

47. Be real, be respectful, be awesome

48. Be consistent (60-80% of blogs fail)

49. Love it or don’t write it

50. Write well

51. Write good headlines@shelbyo

53. CREATING A SUCCESSFUL BLOG Build relationships Comment on other blogs Do other bloggers favors Chat online Meet in person @shelbyo

54. CREATING A SUCCESSFUL BLOG Grow your audience Word of mouth Have fans spread the word (RSS) Go where your audience is Build a social network presence Import blog to FB Notes; tag posts Share stories about your passion Gain friends of friends as fans Be patient Blogging takes time @shelbyo

56. Provides helpful, thought-provoking information/Q&A

57. Succinct, direct and interactive

58. Direct communication with audiences

59. Monitoring of discussionre: brand/service/issue

60. Growing media outlet for pitching(etiquette necessary)

61. News streaming of industry updates

62. www.twitter.com@shelbyo

64. Create a profile and post a photo, logo or illustration

65. Listen for awhile, learn the lingo

66. Follow people in your industry; customers; prospects; media outlets

67. Sign up for Twilerts - use keywords & company name

68. Tweet 140-character mini-blogs

69. Include Web links, Twitpics, #hashtags in tweets

70. Tweet helpful information:Specials/deals Industry information Company updates, events Personal anecdotes, experiences Links to resources Current events @shelbyo

72. Be yourself

73. Brand your company

74. Follow interesting people

75. You don’t have to follow everyone who follows you

76. Block inappropriate followers

77. Re-tweet often, but tweet more frequently

78. DM if tweet is TMI or irrelevant for masses

79. Be social; participate in conversations

80. It’s not all business@shelbyo

81. LINKEDIN GETTING DOWN TO BUSINESS

82. OpTIMIZEYOUR LINKEDIN PROFILE The Obvious Steps: Upload a photo! Complete Your Profile! Showcase Projects &Successes in Work History& Summary Sections Find meaningful contacts Ask for Recommendations(and Recommend others) @seolsearchkaty

84. HOW DO YOU KNOWIT’S WORKING? Search engine ranking Social bookmarking activity Social networking connections Video/podcast views/listens Inbound links to your website/blog RSS subscriptions Comments on your blog Mentions of your brand Number of times people search for your brand Visitors (first-time and repeat) & Leads & Customers! Or Job Offers, Promotions & a Raise! @seolsearchkaty

85. GET CREATIVE RESUMES, QR CODES, YOU TUBE & MORE!

86. GET CREATIVE @seolsearchkaty

87. GET CREATIVE @seolsearchkaty

88. GET CREATIVE @seolsearchkaty

89. GET CREATIVE @seolsearchkaty

90. GET CREATIVE http://flavors.me/ @seolsearchkaty

91. GET CREATIVE @seolsearchkaty

92. GET CREATIVE Prepare to feel really inadequate about your chosen resume font. @seolsearchkaty

93. GET CREATIVE Prepare to feel really inadequate about your chosen resume font. @seolsearchkaty

94. GET CREATIVE Check-out http://www.daqri.com/ to build your ownAugmented Reality business card @seolsearchkaty

95. Q&A & A BIG THANK YOU!