How to tell if your sales copy sucks

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Tune in as Heather addresses the most common sales copywriting mistakes, and how to check your sales copy to ensure you’re not making them… Watch the video here: http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/how-to-tell-if-your-sales-copy-sucks/

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SEO Copywriting Tips How to tell if your sales copy sucks

Your writing focuses on the product/service - not the reader - How many times did you include your company name and the words “we,” and “our?” - Readers want to know what’s in it for them. http://www.futurenowinc.com/wewe.htm

You’re repeating yourself. Repeatedly. - Repeating yourself = sloppy writing. - Tighten up the copy and delete any repetitive content.

Your copy is TDL (too damn long) - Long-form sales letters/Web pages work - if you know what you’re doing. - Don’t make your readers scroll through useless information. - Try splitting your information up on multiple pages instead.

Thank you! Want more SEO copywriting goodness? SEOcopywriting.com

Questions? Here’s how to reach me Heather Lloyd-Martin CEO, SuccessWorks SEOCopywriting.com [email_address] Twitter: @heatherlloyd

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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1. SEO Copywriting Tips How to tell if your sales copy sucks

2. Your writing focuses on the product/service - not the reader - How many times did you include your company name and the words “we,” and “our?” - Readers want to know what’s in it for them. http://www.futurenowinc.com/wewe.htm

3. You’re repeating yourself. Repeatedly. - Repeating yourself = sloppy writing. - Tighten up the copy and delete any repetitive content.

4. Your copy is TDL (too damn long) - Long-form sales letters/Web pages work - if you know what you’re doing. - Don’t make your readers scroll through useless information. - Try splitting your information up on multiple pages instead.

5. Thank you! Want more SEO copywriting goodness? SEOcopywriting.com

6. Questions? Here’s how to reach me Heather Lloyd-Martin CEO, SuccessWorks SEOCopywriting.com [email_address] Twitter: @heatherlloyd

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