16. Do People Really Use Google?
1. 50% of the top 100 American Brands
2. Average user 12+ minutes per day
3. Anyone with a Gmail (425M users)
According to econsultancy.com
26. But Who Do I Circle?
• Personal can circle anyone
• Business can only circle back those who circle brand
• Business pages can circle other businesses
• Where can you find people?
29. How-To Video Tutorials
1. Set Up Your Profile 18. Mention someone in a post
2. Sharing 19. +1 across the web
3. There's more to explore 20. Visibility of content
4 About Circles 21. Sharebox and Notifications
5. Reading and Responding 22. Start a Hangout
6. Broadcast Your Hangout To The World 23. Find People You Know
7. Getting Started With Hangouts On Air 24. Customize Your Settings
8. Events: Introducing a new way to get together 25. Events: Share event photos instantly with Party Mode
9. Introducing Google+ Events 26. Events: Make your invitations stand out
10. Organize your photos 27. Events: See everyone's event photos in one place
12. See who a post is shared with 28. Events: Creating an event with Google+
13. Edit your Photos 29. Share Photo Albums
14. Manage the content in your stream 30. Hashtag Auto-Complete
15. Switching between your profile and page 31. Using Photo Lightbox
16. Search and trending topics
17. Photo tagging
These links will be clickable on Slideshare
35. THANK YOU
FOR HAVING ME
Any questions or comments
please connect:
doc@seo.com
eBook Download Link:
@iGoByDoc http://bit.ly/GPlusBiz
http://gplus.to/igobydoc
http://www.linkedin.com/in/igobydoc/ Webinar Replay:
http://bit.ly/GPlusBizWebinar
@SEOcom
This Slide Deck
http://bit.ly/FWWGPlus
Notas do Editor
G+ is quite different thanFacebook and Twitter as Google treats G+ as its social layer to its popular search engine
What does Google Plus consist of? We will cover the basics
Here is my personal profile
Here is our company profile
Communities is a great place to share and comment on specific topics. You could start or join a professional community, or something to do with car enthusiasts or how about cats?
Events could be for anything. A personal party, business activity. Cool to add photos of event. Invite circles, and event is added to their google calendar automatically
Hangouts are really awesome. Create more personal relationships. A friend called them Personal or business house calls. So many ways you can use Hangouts. Video chat with up to nine people at once, face-to-face-to-face. OR go Live… and have more of a webinar style hangout. It records to your YouTube channel if you like, for later playback or embed
Some fun editing effects, and some real time broadcasting options. Lower thirds like you saw in mine, you can play youtube videos, slideshare presentations, and share your screen.
Google+ Local is now the replacement for Google places. You can write reviews, get directions etc.
Those statistics alone speak to the huge potential for businesses and brands to connect with potential customers
Google owns all of these properties, and they are meant to help your customers get to a purchase or transaction point. We don’t have many of the other products listed here like Android, phones, Project Glass etc… but know this, G+ is incorporating all of these factors into search results, it will help drive business your way… and you best not ignore that!
As a Google user, you are always logged in.
Authors and brands now have an incredible opportunity to rank higher in Google’s search results by simply building up their authority and by tying their content to their Google+ profiles
When in an incognito window in Google, author profiles still show up. Making Google Authorship VERY important. likely going to be favored over anonymous content in the future (and may already be right now).
HM 2.7M Travel 2.5M
When a post has a lot of shares, you can see how it all started, and who the influencers are. You can see this on your posts, other posts, and the biggie, competitor posts. This is beta, so Google could take away.
Note, I searched for PinterestEbook, our main ebook page listing did not show up, but 2 staff members plus pages referencing it did. Was position 6 and 7, but the only ones on the page that had authorship reference.
Google+ page info displayed in the serp… stands out in results.