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Doorway Page
Doorway pagese : how to deal ?
Doorway pages are
web pages that
are created for
spamdexing.
Aannnyyy!
! What is
it ???
Difficult ?Difficult ?
lets make it easier!
• Having multiple
domain names or
Pages targeted at
specific Regions or
cities that funnel
users to one page
Doorway Pages
An Example
• Substantially
similar pages
that are closer
to search results
than a clearly
defined,
browseable
hierarchy.
Doorway Pages
An Example
Pages generated
to funnel visitors
into the actual
usable or
relevant portion of
your site(s)
Doorway Pages
An Example
Doorway Pages
An Example
Doorway pagese : how to deal ?
Doorway pagese : how to deal ?
Doorway Pages
How to deal with it…
• Is the purpose to
optimize for search
engines and funnel
visitors into the
actual usable or
relevant portion of
your site?
Doorway Pages
How to deal with it…
• Are the pages
intended to rank on
generic terms yet the
content presented
on the page is very
specific?
Doorway Pages
How to deal with it…
• Do the pages
duplicate useful
aggregations of
items (locations,
products, etc.) that
already exist on
the site for the
purpose of
capturing more
search traffic?
Doorway Pages
How to deal with it…
• Are these pages
made solely for
drawing affiliate
traffic and sending
users along without
creating unique
value in content or
functionality?
Doorway Pages
How to deal with it…
• Do these pages
exist as an
“island?” Are they
difficult or
impossible to
navigate to from
other parts of
your site?
Doorway Pages
How to deal with it…
• Are links to such
pages from other
pages within the
site or network of
sites created just
for search
engines?
Doorway Pages
How to deal with it…
Doorway pagese : how to deal ?
Doorway Pages
Time to Take an action ….
• Don’t Have Any
Empty Pages
Doorway Pages
Time to Take an action ….
• Remove Pages
That Are Hard To
Find
Doorway Pages
Time to Take an action ….
• Avoid Multiple
Websites
Doorway Pages
Time to Take an action ….
Doorway pagese : how to deal ?

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Doorway pagese : how to deal ?

  • 3. Doorway pages are web pages that are created for spamdexing. Aannnyyy! ! What is it ???
  • 4. Difficult ?Difficult ? lets make it easier!
  • 5. • Having multiple domain names or Pages targeted at specific Regions or cities that funnel users to one page Doorway Pages An Example
  • 6. • Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy. Doorway Pages An Example
  • 7. Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) Doorway Pages An Example
  • 11. Doorway Pages How to deal with it…
  • 12. • Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site? Doorway Pages How to deal with it…
  • 13. • Are the pages intended to rank on generic terms yet the content presented on the page is very specific? Doorway Pages How to deal with it…
  • 14. • Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? Doorway Pages How to deal with it…
  • 15. • Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? Doorway Pages How to deal with it…
  • 16. • Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Doorway Pages How to deal with it…
  • 17. • Are links to such pages from other pages within the site or network of sites created just for search engines? Doorway Pages How to deal with it…
  • 19. Doorway Pages Time to Take an action ….
  • 20. • Don’t Have Any Empty Pages Doorway Pages Time to Take an action ….
  • 21. • Remove Pages That Are Hard To Find Doorway Pages Time to Take an action ….
  • 22. • Avoid Multiple Websites Doorway Pages Time to Take an action ….