Doorway pages are web pages created for spamdexing by funneling users from multiple domain names or pages targeted at specific locations to a single page through substantially similar pages. They are generated to direct visitors to the actual content portion of a site and duplicate useful site aggregations just to capture more search traffic without creating unique value. Doorway pages can be identified if they are hard to navigate to from other site pages, have links only for search engines, and serve no other purpose than drawing affiliate traffic. The document recommends not having empty pages, removing hard to find pages, and avoiding multiple websites to deal with doorway pages.

1. Doorway Page

3. Doorway pages are
web pages that
are created for
spamdexing.
Aannnyyy!
! What is
it ???

4. Difficult ?Difficult ?
lets make it easier!

5. • Having multiple
domain names or
Pages targeted at
specific Regions or
cities that funnel
users to one page
Doorway Pages
An Example

6. • Substantially
similar pages
that are closer
to search results
than a clearly
defined,
browseable
hierarchy.
Doorway Pages
An Example

7. Pages generated
to funnel visitors
into the actual
usable or
relevant portion of
your site(s)
Doorway Pages
An Example

8. Doorway Pages
An Example

11. Doorway Pages
How to deal with it…

12. • Is the purpose to
optimize for search
engines and funnel
visitors into the
actual usable or
relevant portion of
your site?
Doorway Pages
How to deal with it…

13. • Are the pages
intended to rank on
generic terms yet the
content presented
on the page is very
specific?
Doorway Pages
How to deal with it…

14. • Do the pages
duplicate useful
aggregations of
items (locations,
products, etc.) that
already exist on
the site for the
purpose of
capturing more
search traffic?
Doorway Pages
How to deal with it…

15. • Are these pages
made solely for
drawing affiliate
traffic and sending
users along without
creating unique
value in content or
functionality?
Doorway Pages
How to deal with it…

16. • Do these pages
exist as an
“island?” Are they
difficult or
impossible to
navigate to from
other parts of
your site?
Doorway Pages
How to deal with it…

17. • Are links to such
pages from other
pages within the
site or network of
sites created just
for search
engines?
Doorway Pages
How to deal with it…

19. Doorway Pages
Time to Take an action ….

20. • Don’t Have Any
Empty Pages
Doorway Pages
Time to Take an action ….

21. • Remove Pages
That Are Hard To
Find
Doorway Pages
Time to Take an action ….

22. • Avoid Multiple
Websites
Doorway Pages
Time to Take an action ….