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Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing

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April Weitzel
April Weitzel

Pittsburgh SEO consultant, April Weitzel, illustrates how to harness the powers of social media marketing for first page rankings in Google. Originally presented at the e-Merging Philanthropy Conference on April 22, 2009.

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How to Harness the Powers of Social Media Marketing www.seoapril.com Presented by April Weitzel Michelle Rupert
A Little Bit About April ,[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
A Little Bit About Michelle ,[object Object],[object Object],[object Object],www.seoapril.com
What You’ll Learn Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
1st Page Search Engine Rankings ,[object Object],[object Object],www.seoapril.com
1st page rankings: OLD way ,[object Object],[object Object],[object Object],[object Object],www.seoapril.com
Case Study ,[object Object],[object Object],www.seoapril.com
1st page rankings: OLD ways ,[object Object],[object Object],www.seoapril.com
1st page rankings: OLD ways www.seoapril.com
Results of Page 1 Search Rankings ,[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
1st page rankings: OLD ways ,[object Object],[object Object],[object Object],[object Object],www.seoapril.com Note: These are still effective 
1st page rankings: NEW ways ,[object Object],[object Object],www.seoapril.com
www.seoapril.com OLD Way NEW Way
Google Universal Search ,[object Object],[object Object],[object Object],www.seoapril.com
www.seoapril.com
Social Media Marketing ,[object Object],www.seoapril.com Source: Wikipedia
Social Media Marketing Pieces www.seoapril.com Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration
Universal Search Example www.seoapril.com Images Wikipedia Youtube Twitter Elements of Social Media
Social Media Marketing Spotlight www.seoapril.com
Social Media Marketing Spotlight www.seoapril.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Alexa.com
Stats on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
Facebook Users by Gender www.seoapril.com FACTS: Over 23 million new users in 60 days Growing faster with women than men in nearly all age groups (Aug 2008 to Mar 2009) Source: www.nytimes.com
Facebook Users by Age & Gender www.seoapril.com FACTS: Over half of users are 26 and older 30% are 35 and older
Facebook Users Growth ,[object Object],[object Object],www.seoapril.com As of 3/25/09
Facebook Users Growth www.seoapril.com As of 3/25/09
www.seoapril.com Flickr Blogs Facebook Elements of Social Media Facebook & Universal Search Example: Pittsburgh Glass Center Local
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insights www.seoapril.com
Profile Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
Stats on Youtube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com
Why is Youtube so Popular? ,[object Object],[object Object],[object Object],www.seoapril.com
Users by Age www.seoapril.com Source: Hitwise
Users by Gender ,[object Object],[object Object],[object Object],www.seoapril.com
Users by Education ,[object Object],[object Object],[object Object],www.seoapril.com
Users by Income ,[object Object],[object Object],[object Object],[object Object],www.seoapril.com
Find Out Who’s Watching www.seoapril.com Insight
www.seoapril.com OLD Way NEW Way Youtube & Universal Search Example: SEO Consultant Pittsburgh
www.seoapril.com
Insight - Views www.seoapril.com
Insight - Discovery www.seoapril.com
Insight - Discovery www.seoapril.com
Insight - Demographics www.seoapril.com
[object Object],[object Object],[object Object],[object Object],[object Object],Key Benefits of Youtube www.seoapril.com
What Does This Mean for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.seoapril.com

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Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing

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