IBM Cognos 10 Under the Hood

IBM Cognos 10
Under the Hood
www.Senturus.com

Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

Today‘s Agenda
• Welcome and introduction
• IBM Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Business Insight Demonstration
• Active Reports Consumer Demonstration
• External Data Source Demonstration
• IBM Cognos 10 New Features Detailed Review
• Removing the risk of the Cognos 10 upgrade
• Senturus Fixed-price Cognos 10 Upgrade Offer
• Senturus training for Cognos 10
• Maximizing the value of BI with a solid data foundation
• Q&A

2

This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence‖

3

Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
– Business Intelligence and Enterprise Planning
– Platform-independent
– IBM Premier Solutions Partner 2009-2011; Cognos Platinum Partner 2001-2008

• Service Offerings
– Pre-built Solutions
– Complete project implementations
– Assessment and Roadmap consultations
– Upgrade and Support Packages
– Training (Classroom, Onsite, Remote, Mentoring, Workshops & Webinars)

• Experience and Credentials
– In business since 2001
– Over 500 Clients and over 1,000 projects

4

Overview

IBM COGNOS 10 NEW FEATURES

5

Highlights for IBM Cognos 10 – IBM Launch
1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time and
predictive information
3. Collaborative BI through built-in collaboration and
social networking
4. Easy data inclusion by the business from one value,
to entire data sets and external files
5. Analytics on the go for more devices and
disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‗how-
to‘ books and user communities
9. Expanded deployment options include Cloud,
System z, and Power
10. Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler

6

IBM Cognos 10: Under the Hood
1. User Interface Improvements: Collaboration, Analysis Fee
• Business Insight
• Active Reports
• Cognos Collaboration
2. Predictive analytics and advanced statistics
3. Real Time Monitoring
4. New Mobile Capabilities
5. Enhanced access to External Data Free
6. Easier upgrades with Lifecycle Manager
7. Improved performance and scalability
8. Quicker Framework Manager development
9. Major improvements in graphics and visual appeal
10. More flexible and robust server administration

7

IBM Cognos 10 Licensing Matrix
BI BI Enhanced BI Business BI Business BI Business BI Advanced BI BI
Consumer Consumer Author Analyst Manager Business Professional Professional
($891) ($1,110) ($1,450) ($1,450) ($1,450) Author Author ($3,340)
($400 add) ($1,680) ($2,790)
Cognos BI Capability

Business Insight       
Biz Insight Advanced   
Active Reports       
Cognos Search       
Cognos Collaboration       
Query Studio    
Analysis Studio   
Report Studio  
Metric Studio  
Event Studio 
Transformer 

C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer)
C10 Statistics: $250/PVU (BI Consumer has access)
* Intel Xeon (Nehalem EP) ~ 70 PVU‘s/core
8

IBM Cognos Business Insight
What is Business Insight?
 New WYSIWYG canvas for business managers to easily
assemble dashboards, view/interact/analyze the result
set, and share the results to follow a train of thought and
generate a unique perspective around information

Key Capabilities
• Assemble and Format – Drag-and-drop trusted content, filters, and other content
(RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add
comments, and personalize widgets
• Interact and Analyze – User can change display, add calculations, filter/prompt, drill
up/down, and sort data and seamlessly move to Business Insight Advanced for
additional analysis
• Share and Collaborate – Dashboards are consumable by others, dashboard objects
can be shared and distributed, and integrated with Lotus Connections
Benefits
• Enhances self-service – Easy dashboard creation and assembly empower business
users
• Deeper insight into Performance – Powerful analysis capabilities for continual and
in-place data exploration
• Reduces IT bottlenecks – Facilitate self-service while leverage information from
trusted and properly IT governed content
9

Business Insight Addresses Key Challenges
What Cognos heard from customers

Existing Customers
• Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display
changes, annotation, etc.)
• Disconnected ―Studio hopping‖ required for true interactivity (e.g. Report
Viewer to Query Studio / Analysis Studio to Report Studio)
• Large amount of time, effort, and unsupported techniques to hard-code in
simple interactions (e.g. change display type, sorting, etc.)

New Customers
• Limited ability to interact and manipulate the data and view and desire a more
―google‖ like experience
• Reliance on Excel or other tools to combine information together as existing
tools are too difficult to use
• Reliance on IT to create many one-off reports

10

Demonstrations

IBM COGNOS 10 IN ACTION

11

IBM Cognos 10 Business Insight
• Demonstration
– Create and customize a dashboard from existing report content
– Perform ad-hoc analysis using Business Insight Advanced
capabilities

To view a free recoding of this demo, go to

You will find this recording under the IBM Cognos Business Intelligence
section. It is entitled Cognos 10 Under the Hood.

12

IBM Cognos 10 Active Reports
• Demonstration
– View and interact with an IBM Cognos Active Report



13

IBM Cognos 10 External Data Sources

• Demonstration
– Set up and use an external data source



14

Detailed Features Review

WHAT‘S NEW IN IBM COGNOS 10

15

Business Drivers for Business Insight
Business Managers are looking to…
• Quickly and easily create dashboards
– Pull together a few key reports (or pieces of key Business Insight
reports) to share with the team without having IT Assembly
create them &Formatting
– Arrange content in an intuitive, WYSIWYG interface

• Interact with Information
– Customize the look and feel of information by
changing chart types, adding calculations, or Business Insight
formatting the results Interactivity &
– Analyze this information further in context to what Analysis
I‘m doing without needing to start from scratch

• Share and Collaborate key information
– Add comments and assumptions to information to Business Insight
provide additional clarity for the rest of the team
Share & Collaborate
– Export results to share with others

16

Business Insight – Terminology
Content
On-demand toolbar store/toolbox
Canvas

Canvas
toolbar

Widgets

17

Business Insight – Widget Toolbar / Menu

Wide range of functions that can be performed within Business Insight from either the
On demand widget toolbar or the Right Click menu. Alternatively further editing can be
carried out in Business Insight Advanced.

•Undo / redo
•Filter
•Sort Some ‗Right Click‘ functions
•Calculate Include:
•Group
•Change Display Type Drill Up / Down
•Change Palette Go To related links
•Comment Move left / right
•Do More Lineage
•Maximize

18



19

Business Insight – Canvas (or main) toolbar

When viewing a Business Insight dashboard, buttons on the main
toolbar control basic functionality related to the whole dashboard or
individual widgets

IBM Cognos Search has been incorporated into this toolbar, allowing
users to search for and add content from within the application.
Search is now included in the platform and no longer a separate add-
on. Indexing is still required.

20

Business Insight – Assembly of content

Content that can be used in Business Insight include:

• BI content  TM1 Content
 Reports TM1 Websheet
 Report parts TM1 Cube view
 PowerPlay reports
 RTM Content
 URL‘s
 Folders (will display as  Tools
navigation) Value Filter
 Prompts Slider Filter
 Metric Studio Content Web Page
Image
 Watch Lists
Text
 Scorecards RSS
 Strategies My Inbox
 Metric Types
 Individual Metrics
21

Business Insight – Formatting of content

Once items have been added to a Business Insight canvas, users may
choose to manipulate the content as follows:

• Chart types can be changed
• Lists / Crosstabs can be converted to charts
• Color palettes can be changed
• Grouping can be carried out
• Resizing can be done

22

Business Insight – Interactivity

Once content has been added additional analysis can be performed
without having to hop to a different studio.
 Drill Up / Down,
 Filter
 Calculations
 Sorting

To access more interaction there is the ‘Do More’ function which will
take the user to Business Insight Advanced. Once the activities have
been completed simply press the ‘Done’ button to take you back to
Business Insight.

23

Business Insight – Collaboration

Comments and Annotations add context to reports
Comments can now be added to the following objects:
 Reports or Report Widgets
 Individual cells or data items in reports or report parts
(only in Lists or Crosstabs)
Export Content to share with others
Content can be exported in the following formats:
 Excel
 PDF
 CSV
 XML
Collaboration Hub
Business Insight is now a launch-point for Lotus Connections

24

Prompts in Business Insight

• This is another way to dramatically improve the time and flexibility for IT to create
dashboards. It allows IT to create the base prompts and objects and then the business
can re-align and interact.
• Simple Example using Prompt Pages
– Simple tree prompt for the Business Insight dashboard that drives the other widgets
on it.
– As long as the same parameters are used, everything is dynamic
– Bigger value point - this makes it way easier to author reports. All you need to do is
author the prompts and widgets and then any user can pull it in the dashboard and
format it.
• Slide 3 - More complex
– Value prompts for pick a row, pick a column, and pick a measure. This changes the
crosstab.
– Additional value prompt for conditional formatting. This changes the colors in the
crosstab and charts.
– Bigger value point - light weight report builder instead of creating complex wizard
driven prompts in RS Pro

25

Prompt Pages from Report Studio in Business Insight
Pull prompt pages into Business Insight
* Use complex prompts, like tree prompts and cascading prompts
* More flexibility for prompt options, formatting, and display
* Reduces need to create complex reports – IT only needs to build prompts and outputs and then the
business can assemble on their own

26

Complex Prompts (Reports on the fly)
* 4 value prompts on the page (pick a row, columns, measures, and text for conditional
formatting)
* Default crosstab with Rows, Columns, and Measures
* Conditional formatting reads the upper/lower limits – crosstab and charts change

27

IBM Cognos Collaboration & Event Management

Collaboration and Event Management
 New capabilities in Business Insight; such as Comments,
integration with Lotus Connections activities, and enhanced
event management, to extend Business Analytics software
to support collaborative behavior in decision-making.

Key Capabilities
• Comments and Annotations – Provide additional reasoning and insight into
performance results with comments within Business Insight
• Dashboard Activities in Lotus Connections – Integration between Business Insight
and Dashboard Activities in Lotus Connections
• Enhanced Event Management – BI workflow to assign owners and approval
processes for specific actions

Benefits
• More aligned decisions through collaborative and team-based decisions
• Increased usage and elevated strategic importance of business analytics among
broader user sets
• Improved transparency and visibility into current and past decisions

28

Business Drivers for Collaboration & Event Management
Business Managers are looking to…

 Provide insight and meaning into performance results
Comments & Annotation
– Context and reasoning around outliers and trends justify in Business Insight
or provide meaning into numbers and results

 Use BI to support Team-based projects
Business Insight integration
– Pull together a working group to execute on a specific with Lotus Connections suite
project and leverage BI information as evidence to
provide direction
 Automate and improve efficiency of tactical decisions
– Alerts and notifications with key information are sent to Enhanced Event Management
specific stakeholders.
– Business manager takes action and triggers a process
 Provide insight into past decisions
• Comments & Annotations
– Comments and notes provide an audit trail of reasoning • Lotus Connections suite
and business assumptions behind previous decisions • audit of automated activity

29

Integration with Lotus Connections
Lotus Connections Integration with “Activities”
• View or start a new Activity directly from Business Insight
• Link to Business Insight Dashboard from Connections
• Single sign-on between
Business Insight and Lotus
Connections
• Visual indicators to denote
updates in Activities
• Ability to search for Activities
from Business Insight
• Filter activities based on
dashboard

30

Lotus Connections: now part of Cognos BI
Profiles
Integration points
 Packaging: Cognos 10.1 BI includes Wikis Bookmarks
Lotus Connections
 Product Integration Communities
Blogs
–Lotus Activities
–Search
Activities Homepage
–Security
 Licensing: Entitlement to use Lotus Files

Connections is added to existing Cognos
Business Intelligence licensing roles
―enhanced consumer‖ or greater No additional charge for most
Cognos BI users to use Lotus
Connections

31

Statistics Embedded Directly in Report Studio
Distribution and Shape of the Data
– Explore distribution and variability of the sample
Statistical Process Control
– Monitor, control, and improve processes; popular in manufacturing
Data Analysis, Testing and Prediction
– See how changes in one variable are reflected in another
– Compare means between groups of data to support a hypothesis
All report types are supported by wizards

32

IBM Cognos Real-time Monitoring

What is Real-time Monitoring? Monitor Alert
• IBM Cognos Real-time Monitoring is a real-time,
continuous business monitoring solution which
supports performance goals of a customer service
center and supports the center in effectively
optimizing and continually improving its operational
functions.

Key Features Respond Analyze
• In-memory streaming analytics
• Real-time events, alerts, and notifications
• Integration with IBM Cognos – Real-time Monitoring
content is viewable within Business Insight

Benefits
• Reduced time to decision and action by accessing data with no latency
• Increased productivity among front-line workers with access to data for intraday
decisions
• Improved productivity through proactive real-time notifications and workflow

33

3
4

IBM Cognos RTM Architecture
Poll Based
Event Data

64-bit memory-based Streaming Data Store
JDBC

Push Based Event Data
Data Streams Views/Cubes Rules and
Alerts Business
Insight

JMS
MQ Series
Look Up KPIs
Tables
Contextual
Data RTM
Databases Aggregate Temporal Workbench
Data Views Views
Warehouses

Persistence
Database
34

IBM Cognos Real-Time Monitoring
Business Value
* Know the state of your business
intra-day
Operational Dashboards
Live information for intra-day
decision-making

* Take more action
Business Alerts Notification
of
situations immediately that
require response
* Take corrective action
Collaborate and Initiate Processes
Interact with team members
and initiate business processes
directly from your dashboard * Continuously monitor real time
performance
* Analyze and share data
View in real time changes to key metrics
Live Metrics & Analysis - Drill down to understand root cause and
Understanding trends by gain additional insights
combining real-time performance
35
and historical information

Actionable insight everywhere at the point of impact

• IBM Cognos 10 advances
– Adopt mobile to accelerate delivery of
interactive analytics to executives and the
frontlines
– Address challenges of compressed
decision cycles with real-time analytics
– Integrate analytics in everyday work and
in workflow to inform business processes
• Key features
– Mobile interaction on iPhone and iPad
– Interactive, disconnected reports
– Real-time monitoring of in-flight
information
– Mashups
– Business-driven workflow
Mobile, real-time, and portable BI
transforms BI from a separate task,
to BI informing everything you do

36



37

External Data Support

What is External Data Support?
 Ability to augment corporate information with
external file-based data (in Business Insight
Advanced or Report Studio)

Key Capabilities
• Merge external data with dimensional and relational sources and reference in
reports
• Leverage external data for prompt answers (e.g. claims, SKUs, customer lists)
• Add security and file size controls

Benefits
• Add new and broader perspectives to corporate information
• Improve confidence in information by removing long, manual, and error-prone
processes of stitching data together in Excel
• Provide users with the flexibility they are demanding to use additional data
without impacting the BI System and reduce reliance on IT to store external
38 data in IT data stores

Creating and Editing an External Data Package

• The external data package may be created or edited inside Report
Studio or Business Insight Advanced
• Both create and edit invoke the wizard

39

1. ―Select Data‖ to Import

• Select external data file and choose items to import
• May allow the server to automatically load the file
• May rename namespace. Defaults to file name
• When editing an existing package, the external data file name isn‘t
shown

Edit: File
name not
New:
shown
Browse to
file

40

2. Perform ―Data Mapping‖

• Specify existing report (or relational query subject)
• Create links between item
• Equi-joins only, but items can be calculations

41

3. Define ―Data Attributes‖

• Can change some attributes
• Import attempts to determine reasonable defaults
• Default aggregation is unsupported
• Only external file data items are listed

42

4. Add any ―Mapping Options‖

• Uses Non-technical terms
• Specify Cardinality on each side (All or Some values…)
• Both Inner or Outer joins are supported (Exclude / Include rows…)

43

Publish the Package

• After the import, publish the newly created package
• The Package name and location may be changed
• Default name is original package + External Data

44

New Package and Metadata Tree after Publish

• Metadata tree shows newly
published external data package Result of
and a copy of the original join
enterprise package
• Items from both packages in a
single query causes cross join error
(use Master-Detail to address)

• If the original package is updated,
you must republish the external Copy of
data package to pick up any Original
changes to the original Package

45

Areas of Performance Improvements in IBM Cognos 10
1. Active Report – Reduce 1 Active Report
number of server requests
and queries
2. Content Manager – New
caching reduces hits on Rendering Engine 2
content store
3. PowerCube – Improved Query Engine Content
Manager
build and load times 5 (Dynamic Query
Mode)
4. TM1 – Optimization for
larger data sets + Job 4 3
queuing & faster server
start up
SAP Power-
TM1 Essbase TM1
BW cubes
5. Query engine – Improved
query performance and
caching DW
6. Analysis of ―big data‖ – no
need to force fit TM1

46

IBM Cognos Query Service - Dynamic Query Mode
What is Dynamic Query Mode? 20+ New
Patents
 New query mode: Common Business Model

 optimizes queries
Query Service
IT with Dynamic Query Capabilities
Tools
 security-aware Query
Visualization
Cache
Hybrid Logs

 self-learning in-memory caching
 Hybrid Results – mix OLAP & RDBMS OLAP
Open Data Access
Relational
Adapters Adapters

 Query visualization tool  TM1
 Cubing
 SAP BW
 MSAS
 DB2  Teradata
 Informix  SQLServer
Services  Essbase  Oracle  ODBC

 In-memory patented technology  PowerCube  JDBC…

 Datasource specific conformance for
Cognos 10.1: TM1, SAP BW, Essbase Message Relationa Application OLAP Modern and
Sources l Sources Sources Sources Legacy Sources

Benefits

 Speed-of-thought analysis
 Ease of maintenance
 Reduced time to troubleshoot query performance issues

47

Model Design Accelerator
What is Model Design Accelerator?
 Visual design tool in Framework Manager for
modelers to easily create new models more quickly
and leverage proven practices

Key Capabilities
 Quick and easy way for new modelers to create
Framework Manager models through a simplified,
guided, and automated tool
 Provides a jump start to the model design process for
experienced modelers, who can then augment
models in Framework Manager for more complex
requirements
 Guides modelers through proven practices and helps
to correct and validate common errors

Benefits
 Allows new modelers to easier and quickly build and
deploy new models
 Expedites the modeling design process through easy,
guided and automated model creation
 Leverages proven practices to reduce common errors
and to improve delivery of models

48

Senturus Upgrade and Training Services

REMOVING THE RISK OF THE
COGNOS 10 UPGRADE

49



50

Senturus Cognos 10 Upgrade Package

Senturus In your
Upgrades Development $3,495
Cognos 8 to environment Fixed Price
Cognos 10

COGNOS

Senturus offers a full range of Upgrade Packages from
Development Only Remote Mentoring to Remove Risk to
Full Install, Migration and End to End Testing in Larger
Environments where we do it all

For more information please contact
Sales@Senturus.com or call 888-601-6010

51

Other Senturus Complimentary Offers

• Senturus BI Environment Optimization :
– Review of Source Systems, ETL Layer, Data Layer(Star-
Schema), Cubes, Meta Data Layer and Presentation Layer
– Can help identify and solve problems with performance or
stability of the BI environment
– Best Practices Recommendations for Architecture and
Configuration at the different BI stack layers
– Helps Organizations Get their ROI from the BI Investment
• Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools
• Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed
Reports to Analytics or to move from IT led reporting to End User Self Service
– Typically 3-5 Days at a cost of $4,500-9,000
– For More Information please contact Sales@Senturus.com or
call 888-601-6010

52

Cognos Training Options
• IBM Cognos Training from Experts
– Senturus‘ training is staffed with seasoned, IBM-certified experts with extensive experience in the
field. We bring our real-world knowledge into the classroom.

• Online, Instructor-led, IBM Cognos Training
– Senturus offering a full curriculum of IBM Cognos hands-on, online classes in which students
will have full two-way communication with the instructor. Class sizes are small and a bound
copy of the training materials is included.
– See our list of upcoming courses www.senturus.com. The training schedule is listed under
―Resources.‖

• Other Training Options
– On-Site and Remote Custom Training Courses specially designed for your company
– On-Site Standard Training Courses
– Mentoring-highly customized and delivered to one to four participants
– Discounted IBM Cognos Classroom Training

• Contact Senturus
– 888-601-6010 sales@senturus.com
53

Today’s Agenda
• Welcome and introduction
• Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Business Insight Demonstration
• Active Reports Consumer Demonstration
• Cognos 10 New Features Detailed Review
• Removing the risk of the Cognos 10 upgrade
• Senturus Fixed-price Cognos 10 Upgrade Offer
• Senturus training for Cognos 10
• Maximizing the value of BI with a solid data foundation
• Q&A

54

Business Justification

CAPABILITIES THAT DATA
WAREHOUSES UNIQUELY
PROVIDE
55

Significant Business Benefit
Business Insight Contributes to Financial Outperformance

Revenue Growth EBITDA Return on Invested
5-year CAGR, 2004-2008 5-year CAGR, 2004-2008
> Capital
33% 5-year average, 2004-2008
12.5% more 12x 11.9% 32%
more
more
9.4% 9.0%
7.3%

0.6%

Finance organizations with strong business insight

All other enterprises

Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606
Source: IBM Institute for Business Value, The Global CFO Study 2010

56

Justifying the Data Warehouse
• Provides significant business benefit
• Reduces the cost of BI
• Accurately maintains historical context
• Enables analysis across:
– Business processes
– Business functional areas
– Heterogeneous source systems
• Insulates business decision makers from the
inevitable changes in source systems
• Dramatically improves response times
• When done correctly, the data warehouse arrives
without ever doing a ―data warehouse‖ project

57

Reduces the cost of business intelligence

• No data warehouse?
– The data warehouse activities still get done, just
more expensively
– Acts of heroism by business users and IT
• Elaborate Excel spreadmarts
• Complex reports
• Complex meta-data models
• Access databases
– Reinventing multiple variations of the wheel
– Data silos everywhere
– Informed decisions limited to small number of
decision-makers
58

Reduce cost by reducing complexity
Data in source system (Bally’s Casino Management System):
NAMECM LCLYCM MAILCM DNI@CM PL@PCM PL@SCM

Joe Smith Y R Y Y

Jane Doe N B Y Y N

Pete Rose N R Y Y

Don Draper Y O N Y

Transformed data in reporting system’s Customer Dimension:
Customer Distance Type Preferred Invitation Pit Status Slot Status
Name Mailing Addr Status
Joe Smith Local Residence Invite Pit Player Slot Player

Jane Doe Regional Business Do not Invite Pit Player Not Slot Player

Pete Rose National Residence Invite Pit Player Slot Player

Don Draper Local Other Invite Not Pit Player Slot Player

59

Accurately Maintain Historical Context
2009 Store #23: 8,000 sq ft 2010

Store gets remodeled

Accurate Historical Context:
Year Store ID Store Revenue Rev/ Store #23: 20,000 sq ft
Size sq ft
2009 23 8,000 $500,000 $63
2010 23 20,000 $1,300,000 $65
Report that uses Store Size attribute from ERP table:
Year Store ID Store Revenue Rev/
Size sq ft
2009 23 20,000 $500,000 $25
2010 23 20,000 $1,300,000 $65
60

Accurate Historical Context – How To
―Store Master‖ Table in ERP System (Reflects current attributes of each store):
Store Store Loc Store Type Store
ID Code Code Size
10 115 1001 15,000
23 125 1004 20,000
40 135 1001 25,000
―Store Dimension‖ Table in Data Whse (Uses Type 2 Slowly Changing Dimension):
Store Store Store Store Store Store Effective Expiration Current
Key ID Loc Region Type Size Date Date Flag
1 10 Sacramento West Grocery 15,000 2001-01-30 2199-12-31 Current

2 23 Atlanta East Variety 8,000 2002-10-05 2009-12-25 Historic

3 40 Chicago Central Grocery 25,000 2005-06-11 2199-12-31 Current

4 23 Atlanta East Variety 20,000 2009-12-26 2199-12-31 Current

61



62

Data Warehouses without the Negative (I)

• Recommendation: Don‘t set out to build
a data warehouse
• Instead, build a series of business
process dimensional models with
conformed dimensions
• The result will provide the benefits of a
data warehouse without you ever
having done a data warehouse project.

63

Business Process Dimensional Models
Dimensions (Attributes) Measures (Metrics)
Date Time Store Product, etc. Qty Ext Cost Ext Amount Margin
Added (Rolled-Up)
Date Averaged
Year Store Key Calculated
Product ID …
Quarter Store ID
Product Name
Month Store Name
Product Class
Week Store Loc
Product Line
Day Store
Product Weight
Day name Region
Shipping Cost
… Store Size
…
Store Age
…

64

Conformed Dimensions = Key to Integration
Dimensions (Attributes) Measures (Metrics)
Date Time Store Product Qty, Revenue, Gross Margin
Added (Rolled-Up)
Date Store ID Averaged
Product ID Calculated
Year Store Name
Product Name …
Quarter Store
Product Class
Month District
Product Line
Week Store
Product Weight
Day Region
Shipping Cost
Day name Store Mgr
…
… Store Age
…

Date Time Store Product Plan Qty, Plan Rev, Plan Margin

65

Dimensional Model
Calculations &
Product
Product Consolidations
Line
Class
Channel
Margin, Roll-ups…
Product District
Subclass Measures / Facts
Amount, Quantity Store
Product
Units = 10
(SKU)
Amount = $17,525
Cost = $8,000
New Region Old Region

Day Season
Week WTD Territory
Versions
Scenarios Month MTD
Sales Rep
Quarter QTD
Actuals
Year YTD
Forecast
Period 1 Period 2

66

Common, Conforming Dimensions

Source:
The Data Warehouse Toolkit
© Ralph Kimball, Margy Ross
John Wiley & Sons, Inc.

67

Data Warehouses without the Negative (II)

• Build the Business Process Dimensional
Models quickly
– Provides faster time to value
– Maintains organizational and executive
commitment

68

Summary
• Don‘t set out on a project to build a ―data
warehouse‖.
• Instead, build a series of business process
dimensional models with conformed
dimensions.
• You will achieve the benefits of an integrated
data warehouse without ever having done a
―data warehouse‖ project

69

Semantics

CLARIFYING WHAT ―DATA
WAREHOUSE‖ MEANS

70

Data Warehouse = Copy of Source System?

Threshold
Alerting
Replication Planning Standard
Reports
―Universe‖
Planning Data Planning Data

Querying
Sales

Ad hoc
―Warehouse‖
―Universe‖ Self-service Reporting
& Analysis
Source Systems of Record

Web Portal
Slicing &
Dicing
Finance
ERP Data ERP Data ―Universe‖
―Warehouse‖
Dashboards/

Dashboard
Authoring
Scorecards
HR
―Universe‖

…

Authoring
Labor Data Labor Data

Report
―Warehouse‖ Threshold-based
Other Alerts
―Universes‖

Other Sources Other Data
―Warehouse‖ Excel

71

Data Warehouse = Non-integrated Data Mart Silos?

ETL Processes

Threshold
Alerting
Planning Standard
Reports
Datamart
Planning Data

Querying
Sales

Ad hoc
Datamart Self-service Reporting
& Analysis

Web Portal
Slicing &
Dicing
Finance
ERP Data Datamart
Dashboards/

Dashboard
Authoring
Scorecards
HR
Datamart

…

Authoring
Labor Data

Report
Threshold-based
Other Alerts
Datamarts

Other Sources Excel
Spreadmart

72

Data Warehouse = Integrated Business Process Dimensional Models

Threshold
Alerting
Standard
Reports
Single Version of the Truth

Planning Data

Querying
Data Warehouse

Ad hoc
Self-service Reporting

Data Abstraction Model
& Analysis

Web Portal
Slicing &
Dicing
Data Integration

ERP Data
Dashboards/

Dashboard
Authoring
Scorecards

Conforming

Authoring
Labor Data

Report
Business Process
Dimensional Models Threshold-based
Alerts

Information Security
Other Sources

73



74

Contact Senturus

Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010

75

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