This document outlines a presentation on advanced analytics in Tableau. The agenda includes introductions, an overview of the analytics maturity curve, demonstrations of Tableau's built-in advanced analytics functions like clustering, integrating third-party tools like R and Alteryx, and examples of time series forecasting and A/B testing models. Resources are provided for viewing the video recording, slides, and accessing the presenters' library of analytics training materials and tutorials.

1. ADVANCED ANALYTICS IN TABLEAU:
USE THE FORCE!
Built-In Functions and 3rd Party Tools for
Deeper Data Insights

2. • Introductions
• The Analytics Maturity Curve
• Tableau’s Built-In Advanced Analytics
• Tableau’s Options for Advanced Analytics
• Open Source Programming Languages
• Clustering Demo Using Tableau
• Time Series Demo Using R Integration
• A/B Testing Demo Using Alteryx
• Additional Resources
• Q&A and Wrap-up
Agenda
©2018 Senturus, Inc. All rights reserved. 2

3. ©2018 Senturus, Inc. All rights reserved. 3
Michael Weinhauer
Practice Area Director /
Solutions Architect
Senturus, Inc.
Arik Killion
Advanced Analytics Architect
Senturus, Inc.
Presenters

4. Hundreds of Resources & this Slide Deck
www.senturus.com/resources/
©2018 Senturus, Inc. All rights reserved. 4

5. This slide deck is from the webinar:
Advanced Analytics in Tableau: Use the Force!
Built-In Functions and 3rd Party Tools
for Deeper Data Insights
To view the FREE video recording and download this
deck, go to:
http://www.senturus.com/resources/tableau-advanced-
analytics-with-python-r-alteryx/
Hear the Recording
©2018 Senturus, Inc. All rights reserved. 5

6. ADVANCED ANALYTICS OPTIONS WITHIN
TABLEAU

7. The Analytics Maturity Curve
7©2018 Senturus, Inc. All rights reserved.
Canned
Reports
(Paramet
er Based)
Ad Hoc
Query
(Dynamic)
Dashboards
/Scorecards
/KPIs
Ad Hoc
Analytics
(Discovery)
Forecasting/
Extrapolation
Decision
Optimization
Business Value
DegreeofIntelligence/Difficulty
Mining /
Predictive
Modeling
What happened?
How much, how often, where?
Where exactly is the problem? What actions are needed?
What if this trend continues?
What happens next? What
are the drivers/root causes?
What is the best way to
use the analytic intel?
Why is this happening?
Cognitive
Analytics
Machine tells
you what looks
important

8. Tableau’s Built-In Analytics
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9. Using 3rd Party Analytics with Tableau
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Script &
Data
Results
DataSources
Results
Query
Integrated Architecture
Results
Script &
Data

10. Using 3rd Party Analytics with Tableau
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DataSources
Results
Query
Stand-Alone Architecture

11. • Users primarily have been
from academia and research,
but is expanding into the
enterprise
• Steep learning curve, but
quite user friendly and easy to
move into more advanced
things once this is achieved
• Many packages available to
perform various advanced
analytics tests and models
• Most common IDE is RStudio
• Users primarily have been
programmers crossing over
into advanced data analysis
• Very gradual learning curve
due to code readability and
simplicity
• Came a little later to the
analytics game, but has many
libraries available that are
comparable in R
• Various IDEs available, but
most common for Data Science
work is Spyder or Rodeo
Open Source Analytic Programming Languages
11©2018 Senturus, Inc. All rights reserved.

12. • Requires a server to handle and process requests coming from Tableau:
R uses Rserve and Python uses TabPy
• Configuration on Tableau is as easy as telling it where the server is and
what port address – found under Help > Settings
• Both “server” apps can run on a local machine for personal use or in a
multi-user environment on an actual server.
NOTE: The Rserve server for R for can only accommodate a single user
when it is being run on Windows OS.
Tableau Integration with R & Python
12©2018 Senturus, Inc. All rights reserved.

13. Clustering Demo
BUILT-IN ANALYTICS
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14. Clustering with Tableau
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15. Clustering with Tableau
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16. Clustering with Tableau
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17. Hear the Recording
17©2018 Senturus, Inc. All rights reserved.
To view the FREE video recording and download this deck,
go to:
http://www.senturus.com/resources/tableau-advanced-
analytics-with-python-r-alteryx/
The Senturus comprehensive library of recorded webinars,
demos, whitepapers, presentations and case studies is
available on our website at:
http://www.senturus.com/resources/

18. Time Series Demo
FROM BUILT-IN ANALYTICS TO
ADVANCED FORECASTING IN R
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19. Demand Forecast – Built-In Function
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20. Demand Forecast Using R – Monthly Seasonality
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21. Demand Forecast Using R – with Holiday Variable
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22. Using Alteryx
A/B MARKETING TEST MODELS

23. A/B Test for Offer Response
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24. A/B Test for Offer Response
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25. A/B Test for Offer Response
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26. EVALUATING OPTIONS FOR USING
ADVANCED ANALYTICS WITH TABLEAU

27. Welcome to The (Functionality) Matrix
27Copyright 2018 Senturus, Inc. All Rights Reserved

28. • Greater insights and visualization capability
• More powerful clustering and forecasting capabilities
over the built-in functions
• Allows the analytics to find insights that may not be
readily apparent
• Flexibility to use any available analytic applications,
such as:
Benefits of Using Advanced Analytics
• Extracting Sentiment from Text • Prediction Models for Attrition or Conversion
• Outlier & Anomaly Detection • Association & Sequence Analysis
• Geocoding & Spatial Analytics • Optimize & Prioritize
• Identify & Measure Risk • Root-Cause Analysis
©2018 Senturus, Inc. All rights reserved. 28

29. Tableau with Advanced Analytics Expert Assistance
1 Day Jumpstart
• Setup a single R Server instance
• Configuration of Tableau integration
• Walk through
• Hands-on walk through on three
practical example scripts
$1,495*
3 Day Advanced Analytics Planning
• Assessment of business objectives
• Evaluation of Tableau
dashboard/reporting and supporting data
sources
• Mapping of top three advanced analytics
solution approaches to meet objectives
• Findings and solution recommendations
document
$4,599*
29
Flexible Mentoring
• Expert guidance with existing data and/or dashboards
• One-on-one training
• Provided at an hourly rate
* plus travel expenses

30. Hear the Recording
30©2018 Senturus, Inc. All rights reserved.
To view the FREE video recording and download this deck,
go to:
http://www.senturus.com/resources/tableau-advanced-
analytics-with-python-r-alteryx/
The Senturus comprehensive library of recorded webinars,
demos, whitepapers, presentations and case studies is
available on our website at:
http://www.senturus.com/resources/

31. Business Analytics Consultants
WHO WE ARE

32. Bridging the Gap Between Data & Decision Making
DECISIONS
& ACTIONS
Business Needs
Analysis
Ready
Data
Analysis
Ready
Data
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33. • Dashboards, Reporting &
Visualizations
• Data Preparation & Modern Data
Warehousing
• Self-Service Business Analytics
• Big Data & Advanced Analytics
• Planning & Forecasting Systems
• Proprietary Analytics Connector
Software
Business Analytics Architects
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34. 1000+ Clients, 2000+ Projects, 17+ Years
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35. ADDITIONAL RESOURCES

36. Upcoming Events www.senturus.com/events
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37. Upcoming Events www.senturus.com/events
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38. http://www.senturus.com/senturus-resources/
Visit Our Free Resource Library and Blog
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BLOG POST:
Installing and Configuring R for Use with Tableau
http://www.senturus.com/blog/installing-configuring-r-use-
tableau/

39. Custom tailored training also available
Tableau and Cognos Training Options
©2018 Senturus, Inc. All rights reserved. 39
New Expert Tableau Class includes Using R

40. Thank You!
www.senturus.com
info@senturus.com
888 601 6010
Copyright 2018 by Senturus, Inc.
This entire presentation is copyrighted and may not be
reused or distributed without the written consent of
Senturus, Inc.
40