This document discusses the importance of creating engaging social media content. It notes that content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Visual content is processed 60,000 times faster than text by the brain. The document recommends focusing social media content on key topics and target markets, and posting at optimal times. It emphasizes creating both on-site and off-site engaging content to drive traffic and sales.

1. The importance of creating
engaging social media content
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US 315 623 4480 | UK 0208 123 1526 | AUS 280 114 841 | sales@sendible.com

2. ● Is content the new PPC?
● Which social platforms and which types of content
● It’s ok to share & posting in the right place at the right time
● Sendible and your Social content
● Media Shower, Their Approach
● The Usual Approach
● Simplifying Your Efforts
● Content Marketing Simplified
● Q&A
The importance of creating
engaging social media content
Areas covered:

3. ● Content marketing costs 62% less than traditional marketing and generates about 3 times as
many leads
● 60% of marketers create at least one piece of content each week
● 72% of marketers think that branded content is more effective than magazine advertisements
● The most common content marketing tactic is social media, used by 87% of marketers
● 63% of marketers use website traffic as an indicator of content marketing success
● Visual data is processed 60,000 times faster by the brain than text
Sources: DemandMetric, eMarketer, CCC, CMI, jeffbullas.com
Is content the new PPC?
The importance of creating
engaging social media content

4. ● Consumers concentration span (average 8 seconds)
● Blogs, Videos, Presentations, Infographics, White Papers, Microsites, ebooks, Promotions
● What are you trying to say, why and who is your target market
● 69% of content marketers feel a lack of time is their greatest challenge (Source: CMI)
● Nearly half of marketers struggle with producing enough content, and producing content
that engages (Source: CMI)
Which types of content & Which social platforms to use
The importance of creating
engaging social media content

5. ● Make it easy, Make it topical & Take your time
● #Hashtags & Trending
● Retweet, Repost relevant content, RSS Feeds
● Engaging with Influencers
● Optimal time to post
● SEO Content
● Reporting & Measuring Success
It’s ok to share. Posting in the right place at the right time
The importance of creating
engaging social media content
#Sendible360

6. How can help?
ENGAGE
Keep on top of social media
by focusing on the important
stuff with our social inbox.
MONITOR
Monitor mentions of your
brand & react to negative
sentiment on the social web.
GROW
Grow your business with our
powerful lead generation
tools & Social CRM.
MEASURE
Make sense of your social
media marketing efforts with
in-depth analytics.

7. Some of our Customers…

8. In Action
The importance of creating
engaging social media content

9. The importance of creating
engaging social media content
John Hargrave
Media Shower
jhargrave@mediashower.com
(617) 816-7733

10. We are a content marketing agency that:
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 Develops great content
 Which results in great search rankings
 Which results in great sales
Our content featured in:
We’ve earned top 10 search rankings on:
 “auto insurance”
 “credit cards”
 “cheap flights”
 “phone systems”
 “home security”
 And many more
Who We Are

11. “Only two things matter:
great content written for your users,
and quality links to your site.”
- Dan Crow, Product Manager, Google Crawl Systems
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Our Philosophy

12. Content
Promotion
12
Our Approach

13. On-site
content
Off-site
content
13
Great content on your site
Great content
that links to your site
Our Approach

14. Source: Google image search on “seo diagrams”
The Usual Approach

15. Simplifying Your Efforts

16. Content Marketing Simplified
• Keywords
– Focus on 10-20 “Golden Keywords”
– Based on search volume, CPC, conversion rate
• Team
– 1-2 great writers
– 1 great editor overseeing ideas and final pieces
• Process
– Weekly ideas, delivered every Monday
– Weekly content, loaded in every Monday
• Promotion
– Automate off-site promotion (e.g., Media Shower)
– Automate social promotion (e.g., Sendible)

17. Questions?
Use Promo Code:
Content
Receive 15% off the lifetime of
your plan if paid annualy.
Free piece of content for Sendible webinar attendees
Good through tomorrow (14 November 2014)
To redeem, email us at info@mediashower.com

18. Contact Us
Sendible
311 Ballards Lane, Finchley
London, England N12 8LY
sales@sendible.com
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
@sendible /sendible/+sendible
xxxxxxx

19. Thank You
The importance of creating
engaging social media content