Mais conteúdo relacionado Semelhante a Email Marketing 101: Strategy (20) Email Marketing 101: Strategy3. W h a t i s t h e
P U R P O S E
O f T H I S e m a i l ?
5. The Purpose of your MARKETING email could
be to have your customers…
Sign up for
an event
Follow you
on Twitter
Make a
purchase
Check out
your new
feature
Respond
with
feedback
Make an
appointment
10. To be a successful
sender You need
to be sending…
12. R i g h t
M e s s a g e
15. Hey (first name),
We’d love to show you how (business)
can benefit from our new feature…
Substitution Tags
16. R i g h t
P e r s o n
22. To make sure you’re sending
at the right time, keep an eye
on your engagement metrics
Engagement
Metrics Glossary
23. OPENS: The recipient opened your email
from their inbox
Clicks: The recipient clicked on a link in
your email
Reminder
24. Lots of opens and clicks
often means you’re sending at
a time that’s right for your
recipients!.
25. R i g h t
F r e q u e n c y
26. Set the right expectations At the
point of sign Up so you and your recipients
are on the same page!
Expectation
Setting Tips
29. Some industries require more frequent emails
( LIKE daily deals sites)
while others should be more spaced out
(LIKE CAR COMPANIES)
30. to figure out the right frequency,
The best thing to do is ask!
32. F i n a l
T h o u g h t s
33. Give before you take
Share valuable information first to Prove
Your value to your recipients
34. Q u a l i t y > Q u a n t i t y
Never send an email “Just Because”
37. R e m e m b e r
O u r M O t t o
40. For more email
Best Practices
Visit our blog
Happy Sending!Click here to Check out SendGrid