18. Your web project is not an
end, it is a means to an end.
Define your organizational
objectives for your project
19. Great design achieves your
objectives while being user-centric
Who are you building this for?
What do these people want?
What’s the best way to give it to them?
20. Designing for ROI is
concerned with
• Your organization’s objectives
• Your visitor’s expectations and questions
• Unique issues based on the design
component
• Metrics that can be used to measure
efficiency
22. Client
• Flight of the Gibbon - An eco-friendly
rainforest zipline adventure tour company
in Thailand
• Component: the homepage
23. Organization
Objectives
• Online sale of eco-friendly adventure tours
in Chiang Mai and Bangkok, Thailand
• Capture bookings before travel agents do
to save 25% on commission payouts
• Reach tourists before they get to Thailand
to avoid high marketing costs in the
crowded Thai tourist market place
24. Visitor expectations
and questions
• Does this look safe and trustworthy?
• What does this company do?
• Does this look like something I want to do?
• What actions can I take now?
• Hmm, that’s intriguing, how do I learn
more?
25. Unique Issues (for the
homepage)
• Appeal to many types of visitors
• Establish credibility
• Meet expectations of diverse types of
visitors
• Write compelling copy
• Have clear call to action
• Use big clear buttons
46. We place information for fast-paced visitors
above the fold, and we use the footer to
display content for visitors that will take the
time to scroll down to find out what we’re all
about.
This is also a way to incorporate search
engine strategy into the home page without
compromising persuasion architecture.
49. Proposed upcoming redesigns of Petrossian.fr utilizing
the exisiting underlying display logic.
(I handle the web operations of Petrossian worldwide)
This site is powered by a custom PHP e-commerce
platform. I managed the development and deployment
of the platform.
56. Thailandclimbing.com
This client had 3 very different sectors
in mind: rock climbing adventures,
experiential education programs and
corporate teambuilding
We designed 3 different templates, one
for each sector, while preserving
continuity and brand image.
This site is powered by Joomla!
63. VeteransGreenJobs.org
VGJ has a1% bounce rate. For every 100
visitors, only 1 person leaves without clicking
through to another page on the site.
For most sites, 30% is a low bounce rate. In
VGJ’s case, it means that visitors were
immediately engaged in the site.
This site is powered by Wordpress
75. Other Design Work
Samples available upon request
• Print ads, banners, brochures, flyers
• Stationery
• Van and bus graphics
76. Closing note
I am a designer and...
• I have skills that extend into management, marketing, coding and server
administration.
• I usually work with PHP & MySQL on Linux servers, often with
Wordpress, Joomla and Drupal.
• I have developed a custom multi-lingual e-commerce platform for a MNC
• I can interface with other technical partners and have experience
managing projects and meeting deadlines.
• I am fluent in English and French.
• I am an entrepreneur, a creative thinker and a solution finder.
• I teach multimedia technologies and film.
• I can learn new things.
77. Thank you for your interest in my
work.
My name is Benjamin Mailian
You can contact me at
sendben@gmail.com
I work with Jeff Friesen who is an
SEO and e-business consultant. You
can contact him at
momoblackblack@gmail.com