3. Specialise and the
Three Key Elements…
not exclusive to us!

4. ON AVERAGE OUR
CLIENTS INCREASE
REVENUE BY 230%
AND REDUCE CPA /
COS BY 47% IN THE
FIRST 6 MONTHS.
+230%
-47%
Revenue
COS

5. How did do we do it?
What’s the common denominator?
The three key elements

6. THE TECHNOLOGY

7. £100K+ / month

8. @lucasenatore
luca.senatore@geniegoals.co.uk
Luca Senatore
Clarence…
A secret weapon

9. @lucasenatore
luca.senatore@geniegoals.co.uk
Luca Senatore
“Clarence in a slide”
• Paid Search technology built by our Cambridge
PhD-led tech team
• Intelligent bidding
• Enhanced campaign management
• Modelling and forecasting
• Deduping / attribution
• Reporting & alerts
Clarence allows us to take an extremely
granular approach to bidding so you can drive
more visits and more sales all at positive
ROI… always!

10. THE METHODOLOGY

11. THE METHODOLOGY
1. Time and talent allocation
2. Account framework week 1 to 12
3. Account structure
4. Investment and manpower frontloaded
5. Optimization (cross auditing, ad copy, CRO etc)
6. Granular CPA
7. Geographical expansion
8. Go to 1.

12. THE PSYCHOLOGY

13. We are the WORLD

14. “
”
BIG Goal
Small Goal

16. Thank you!