SEMPL: 16th International Media Trends Conference Speaker: Paul Coleman (OMD) www.sempl.si

1. INSIGHTS • IDEAS • RESULTS
© 2014. Proprietary and confidential.
1
Paul Coleman
Director, Strategic Planning
Europe, Middle East, Africa

2. 2
…THE IMPORTANCE OF A
strategic
plan

3. © 2012. Proprietary and confidential.
3
A STRATEGY IS IMPORTANT,
it defines the paths
behaviours
&
to brand & business
growth

4. SO WHAT’S TODAY’S BIG BATTLE ?
”Execution
– or more importantly the lack of execution –
is the biggest issue facing business today”
FORBES / Mike Roach CEO of CGI

5. WHAT WE NEED TO FOCUS ON IS
“a strategic collaboration plan”
….THAT HARNESSES THE TALENT WORKING ON A BRAND AND ACCELERATES EXCELLENCE IN LOCAL EXECUTION .

6. 1 FOR EVERYONE
1 with everyone
Ljubljana

7. SO I’LL FOCUS ON MASS COLLABORATION
The power of it,
what it delivers,
why you should care.
THIS ISN’T A “HOW TO GUIDE”
IT’S A RALLYING CRY TO ACCELERATE A MOVEMENT!

9. 100 000

10. INTERNET
changes the
game
MASS COLLABORATION

11. CAPTCHA…RECAPTCHA
200M

12. CAPTCHA…Re-CAPTCHA
500 K
Hours lost a day
100 M
Words digitised a day
2.5M
Books digitised a year
Next stop
Translate the web

13. 24M
1M
80 K

14. Solutions networks
global

16. Just spoke about…

17. what
if
?

18. CASH

19. Aaron Koblin
Creative Director Data Arts
Google
A global , mass collaborative art project that lives on an interactive website.

20. Contribute

21. Contribute

22. Contribute

23. Contribute

25. Contribute

26. WHAT
CAN WE
(creative industry)
LEARN?

27. DIRECTION
strategic
is essential

28. VALUE
emotional

29. CREATION
accelerates

30. SUCCESS
results in

31. $900 Billion
annual value that could be unlocked
by social technology in 4 sectors
3%
Companies currently deriving substantial benefit from social collaboration across employees/business partners
20%-25%
Potential improvement in
knowledge worker productivity
28hours
70%
80%
Source : McKinsey CGI / Gartner.

32. Why are we doing it
33
… so badly!

33. “Collaboration
isn’t a technology, it’s a
behaviour”

34. WHY SHOULD
care
you
They care
They don’t
They don’t
They get it!

35. THE TECHNOLOGIES ARE
available
smarter, faster, easier

36. to strategic collaboration plan
3 keys
Culture of
collaboration
1.
Clear
strategic
direction
2.
Appropriate tools
3.

37. Source : TED.com

38. INSIGHTS • IDEAS • RESULTS
Over to you…
40
Paul Coleman
Director, Strategic Planning
Europe, Middle East, Africa