This document discusses how Instagram can be used for marketing. It provides tips for businesses and individuals on using Instagram effectively. Some of the key points covered include posting high quality photos, regularly engaging with followers through comments and likes, telling a story through your Instagram profile, using hashtags to increase reach, and utilizing Instagram insights and analytics to improve performance. The document also warns against inauthentic practices like using fake engagement or stolen photos.
2. 4 years of every day unpaid work of two
people
organic growth
community of Slovenia lovers
only UGC, posting 2x per day
after two years pther channels added
additional informations about places
not only obvious places (Bled, Piran)
different photographers
Instagram in marketing @igslovenia
17. 500 mio users
300 mio daily users
20 minutes daily average (FB 43)
growing adults segments
second most popular app in youth segments
equaly popular among all segments by income
Source: mediakix
Instagram in marketing @igslovenia
18. More than 60% users login daily
30% interneta users on IG
50% users follow brand
Brand involvement 10x higher than FB
Average involvement 4 times higher than 2 yrs
ago
National Geographic – 48 m.
Source: brandwatch
Instagram in marketing @igslovenia
23. Rules which are really just recommendations
Instagram in marketing @igslovenia
24. Quality before quantity
What photo is good enough to post?
Good photo – stands out, has something
extraordinary, something that causes emotions,
laugh, admiration, inspiration.
Sharpness, composition, symmetry, style
Story
Quality + pop-out moment
Instagram in marketing @igslovenia
26. 10% rule
Regular posting but let the photo “breath”
3 times daily max
Posting time – according to target audience(9 -
12, 7+ Igslo)
Instagram in marketing @igslovenia
32. Tell your own story – which would interest
others
Probably the hardest part
Wjy am I here? What do I have to say?
What would interest followers – wrong
approach
First impression (as always)
Instagram wants story! (Recommended
Instagram users – learn from them)
Instagram in marketing @igslovenia
33. Instagram map
Coordinates for finding and to be find
Interests and interest groups
Searching
Connecting groups
No # No reach
Instagram in marketing @igslovenia
34. Which is mine?
Do I need one?
Not too generic, not too specific
Not too long
Can I support it?
@igslovenia - #igslovenia
At posting
Up to 30
#never #in #caption #please
Instagram in marketing @igslovenia
35. Real vs fake
Search by # (interest, location...)
Interaction
Like, comment
Instagram is social!
Instagram in marketing @igslovenia
36. IG punishes over engagement!
Blocking liking and repeated comments
(BOOT!)
Forbidden apps (Followers for Instagram)
Stolen photos
Problematic content
Instagram in marketing @igslovenia
37. Photo editing: Layout (IG APP) Snapseed,
Image blender, Enlight ...
Data analysing/ statistika; Iconosquare,
CrowdFire, Social Insight, Followers+,
Followers for Instagram
Managing apps: Buffer, Later.com
(latergram.me), Hootsuite ...
Reposting apps: repost (if you must)
Facebook Power Editor (sponzored)
Instagram in marketing @igslovenia
38. Generally a lot lower interaction
Growing
Boomerang.
Don’t just collage
Use for expanding content
Instagram in marketing @igslovenia
39. Additional channel with great rich
Three times more views than likes on photo
But – IG does not show views of a photo
Still followers needed first
Intimacy
Behind the scenes approach.
Here collages work
Great for events
Instagram in marketing @igslovenia
40. Important distinctions
Statystics (views, impressions, reach, profile
visits, top posts, followers – by time and
location)
Contact options > location, phobe (call, sms),
direct mail.
Advertising.
Must: Connected to Facebook (business)
profile / Facebook fan page
Instagram in marketing @igslovenia
42. Contact us for more information and workshops!
www.igslovenia.si
info@igslovenia.si
info@kharisma.si
041 703 600 Zoran
Instagram in marketing @igslovenia