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Search Analytics - What? Why? How?

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Sematext Group, Inc.
Sematext Group, Inc.

This presentation describes what Search Analytics is, why it is valuable, and how it can be used to improve the search experience.

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Search Analytics What? Why? How? Otis Gospodneti ć – Sematext International @otisg ◦ @sematext ◦ sematext.com http://sematext.com/search-analytics/index.html
About Otis Gospodneti ć ,[object Object],[object Object],[object Object]
About Sematext ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Analytics and SEO ,[object Object],[object Object]
Search vs. Web Analytics ,[object Object],[object Object],[object Object]
Why Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Report Groups ,[object Object],[object Object]
Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Report: Zero Hit Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Report: Zero Hit Queries (cont.) ,[object Object],[object Object],[object Object],[object Object]
 
 
Report: High Exit Rate Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Report: Irrelevant Result Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Report: Total Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Report: Total Distinct Queries ,[object Object],[object Object],[object Object],[object Object]
Report: Words Per Query ,[object Object],[object Object],[object Object]
Report: Top Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Report: Top Queries (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Clickstream Analysis ,[object Object],[object Object],[object Object],[object Object]
Query and Hit Valuation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Query and Hit Valuation (cont.) ,[object Object],[object Object],[object Object],[object Object]
Report: Low CTR Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Report: Queries with Most Clicks ,[object Object],[object Object],[object Object]
 
Search Session ,[object Object],[object Object]
Interesting Search Sessions ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Collection ,[object Object]
Sematext's Search Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We're Hiring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact

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