Enterprise Social Networks 101: for clued-in MNC managers
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Enterprise Social Networks 101: for clued-in MNC managers
- 1. Selena Sol presents….. ENTERPRISE SOCIAL NETWORKS what | why | when | how
- 2. What? + + (But for internal use only)
- 3. e Why? efficiency | effectiveness | engagement
- 5. USE IT: Context >= Content When the discussion around a topic is as, or more, important than the output
- 6. USE IT: Sticky Knowledge ESNs persistently maintain enterprise knowledge (sans people) & solve big data problem with tags
- 7. USE IT: Operational Surprise Tags, viral distribution, & interest-based organization (not project or biz-hierarchy) means idea riffing accelerates
- 8. SKIP IT: Structured Hierarchical Data ESN's must co-exist with document & project management libraries (like Sharepoint)…for now
- 9. SKIP IT: One-off Transactions ESN's must co-exist with Incident Management & Enterprise Chat…for now
- 10. SKIP IT: Confidential Data
- 11. SKIP IT: Fine-grained access controls
- 12. WORK IT: Make it a top-down Priority • Leaders must use it • Middle management must get it
- 13. WORK IT: Make it easy to contribute • Use a custodian program to spread the load • Use RSS feeds and Twitter cross-posts as cheats
- 14. WORK IT: Ensure literacy of userbase • Likes, Shares, Follows • Personalization (pictures, bios, and newfeeds)
- 15. WORK IT: Share like Mad! • Tag, tag, tag (keywords, people and spaces) • Share aggressively (lies, damn lies, and statistics….and… marketing)
- 16. WORK IT: Keep it fun & rewarding • Gamify everything you can • Avoid corporate speak, but note cyberspace never forgets • Use Shout Outs!
- 17. WORK IT: Building communities is hard • Know that it takes time and effort (and resources, sometimes with specialized social-media skills) • Make sure you have executive sponsorship & support
- 18. USE IT • Context >=Content • Sticky Knowledge • Operational Surprise 1. Visit jive.org (or another vendor) and explore what's possible SKIP IT • Structured hierarchies • One-offs • Confidential Data • Fine-grained access controls 2. Document usage guidelines WORK IT • Make it a topdown priority • Make it easy to contribute • Ensure user-base literacy Share like mad • Keep it fun & rewarding • Know it's hard 3. Run a leadership workshop to evaluate opportunity
- 19. Selena Sol asks….. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please) http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53