Morten Andersen og Tasja Iversen fra Hays Specialist Recruitment om Social Recruitment til Headstart Morgenseminar tirsdag d. 25. juni.

1. SOCIAL MEDIA RECRUITMENT
AND NETWORKS
Morten Andersen, Business Director
Tasja Iversen, Marketing Coordinator

2. 2
OBJECTIVES
• Short introduction of Hays
• Demonstrate an understanding of Social Media
• Demonstrate an understanding of Social Recruitment and how we
use it and relate to it at Hays Denmark
• Demonstrate what we are looking for in a candidate profile
• Demonstrate how businesses should relate to Social Recruitment
This material is confidential and can only be used by agreement with Hays

3. INTRODUCTION TO HAYS
RECRUITING EXPERTS
WORLDWIDE
This material is confidential and can only be used by agreement with Hays

4. SERVICING CLIENTS AND
CANDIDATES LOCALLY AND GLOBALLY

5. 5
WE HAVE OPERATED IN DENMARK SINCE 2008
We have an experienced and specialised team of more than 18 employees
operating in key markets, representing Hays' longest established and most
successful business units.
Areas of specialism:
Accountancy & Finance
Banking
Construction & Property
Oil and Gas
Engineering
IT
Life Sciences
Sales & Marketing
This material is confidential and can only be used by agreement with Hays

6. SOCIAL MEDIA
EMBRACING SOCIAL MEDIA
Social Media Revolution
This material is confidential and can only be used by agreement with Hays

7. HAYS DK’S SOCIAL MEDIA INITIATIVES
Hays uses:
• LinkedIn:
• Facebook
• Twitter
Hays uses Social Media for:
• Posting jobs
• Headhunting candidates
• Marketing Hays
This material is confidential and can only be used by agreement with Hays

8. Pros
• A great viral effect and dispersal of a
message
• Direct communication with consumers –
able to learn about the target audience
• Possible through the viral effect to reach
clients/candidates, which traditional marketing overlooks
• Good at building brand loyalty and relationships
This material is confidential and can only be used by agreement with Hays

9. Cons
• Lack of control and management of the communication
• Possibility of public criticism
• Time usage and dedication
• High demands on relevant content from users
This material is confidential and can only be used by agreement with Hays

10. SOCIAL MEDIA
RECRUITMENT
GET LINKEDIN TO THE
FUTURE OF RECRUITMENT
This material is confidential and can only be used by agreement with Hays

11. 11
WHAT IS LINKEDIN?
LinkedIn is the world’s biggest business community. It can provide a pathway
To almost anybody in business at any time and if used correctly, can help you
to network effectively in your market which in turn can lead to an increase in
opportunities.
• The LinkedIn community has now grown to over 175 million members in
over 200 countries and territories.
• Online CV database
• Social website for professional networking
• Conservations are focused around work and no personal updates
• Powerful tool for both job hunting and candidate searching
• You can link yourself to other people to create a professional network with
which you can interact
This material is confidential and can only be used by agreement with Hays

12. We use your LinkedIn account to keep in contact with your connections and share
interesting news and updates.
it’s like going to a networking event.
12
UPDATES
This material is confidential and can only be used by agreement with Hays

13. 13
WHAT IS THE DIFFERENCE BETWEEN AN RPS LICENCE AND
A BASIC ACCOUNT?
Recruiter Professional services licence
•50 InMails per month
•Advanced searching options
•Access to full profiles
•Ability to post a job vacancy on the Hays
company page. Allocation of 5 job slots
• Visibility across shared projects
• Reporting tools
Basic account
•View 100 people in a search
result
•Members personal details are
not viewable unless connected
already
•Unable to send InMails
(messages) to people outside
network. (Invitation to connect
with a short note is possible)
This material must not be passed on without Hays’ consent

14. THE RECRUITMENT PROCESS
• Client, profile and position
• Search strategy
• Searching
• Contact
• Interview
• Presentation
• Second interview
• References
This material is confidential and can only be used by agreement with Hays

15. CHALLANGES WHEN USING SOCIAL MEDIA FOR
RECRUITING
• Candidates who do not wish to be contacted
• Candidates who decline
• Candidates who do not respond
• Candidates who are inactive on LinkedIn
This material is confidential and can only be used by agreement with Hays

16. WHAT ARE WE SEARCHING
FOR?
MAKE YOUR CV
INTERESTING
This material is confidential and can only be used by agreement with Hays

17. HOW TO BE AN ATTRACTIVE JOBSEEKER
• Appear as a jobseeker
• Keep your profile up to date
• Consider your profile content
• Inform about your contact information
• Allow InMails
• Follow groups
This material is confidential and can only be used by agreement with Hays

18. HOW SHOULD YOU RELATE
TO SOCIAL RECRUITMENT?
USE SOCIAL MEDIA AS
PART OF YOUR
RECRUITMENT PROCESS
This material is confidential and can only be used by agreement with Hays

19. SOCIAL MEDIA FOR RECRUITING
• Develop a social recruiting strategy
• Create a successful group
• Upgrade your account
• Use Social Media as part of your search strategy
• Contact candidates through Social Media
• Create a network through Social Media
This material is confidential and can only be used by agreement with Hays

20. 20
ANY QUESTIONS?