CEO Rasmus Møller-Nielsen spoke at Community Conference in Copenhagen the 3rd of April 2014 about what trends Komfo has experienced in social marketing within the last 6 years and what is next in this field in the near future. Community Conference is organised by Seismonaut.

1. 6 years with social media
marketing – what’s next?
3/4 2014 – Rasmus Møller-Nielsen

2. 2008-2009 – Medieval

3. 2010-2011 – The Revolutions

4. 2012-2013 – Industrialization

5. 2014 – The Present
Planning
relevant content
Engaging &
listening to
community
Paid
amplification &
measuring of
business goals

6. #1 Planning relevant content
• Organic reach
• Engagement
• Relevance
• Reach

7. #2 Engaging community
• Engagement level
• Average Handling Time
• Community Sentiment

8. #3 Listening to community
• Brand Mentions in conversations
• Correlations between your activities and the buzz
• General sentiment about you
• Storm Alerts

9. #4 Paid amplification
• Performance oriented marketing
• Conversions on website
• Direct response

10. #5 Measuring business goals

11. 2009-2014 – DSB
Planning
relevant content
Engaging &
listening to
community
Paid
amplification &
measuring of
business goals

12. 2014 -> The Collaborative Mindset

13. Relevant questions to ask yourself
• Do our leading team have the necessary power to
make us collaborate internally and with agencies?
• Do we have the right team in place to focus on all
important areas of social media marketing?

14. Rasmus Møller-Nielsen
rmn@komfo.com
+ 45 29 90 91 94