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Tourism Australia 4951A011 Melody 4951A012 Iris Aussie! Aussie! Aussie!
Main objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mission   ,[object Object],[object Object]
Core marketing platforms   (2008-2010) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Marketing ,[object Object],Aboriginal tourism Nature in Australia Food and Wine Aussie coastal life style Australian Journeys Major cities Outback Australia
[object Object],- Environmental Sustainability -Business events
Australian Experiences   - Indigenous tourism Domestic >>>international
Trade Development& Stakeholder Engagement   - partnership Enhance the quality!!
1. Distribution issue 2. counter escalating media    buying cost 3. Training& Accreditation
4. on-line dissemination 5. entertainment    opportunities 6. exploit opportunities to    learn
- Quality research & insights Insights and Intelligence
- Corporate governance Finance, Governance& Administration
~Thank you~ Tourism Australia  http://www.tourism.australia.com

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