On Wednesday February 29th 2012, Facebook made timeline available to all pages This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now Key changes include: 1.- Having a more visual canvas to present the brand history (story) 2.- Admin have more control of post 3.- More social, engaging and retail oriented ads

1. Marketers Summary for Facebook
New Brand Pages
03/01/12 – Puerto Rico
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3. Salomon Dayan:
Email: sdayan@lih.com
Twitter : http://twitter.com/sedayanr
LinkedIn: http://do.linkedin.com/in/salomondayan
Slideshare: http://www.slideshare.net/sedayanr
Google+: https://plus.google.com/109134724726450874915
Website: http://lih.com/
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4. NOTICE: Proprietary and Confidential
All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as
well as other graphic elements and/or audio and videos), whichever is the format used (paper or
electronic), is confidential and proprietary to LIH. This document includes ideas and information based
on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not
be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in
whole or in part, neither to third parties to the public, without the express and written consent of LIH”
http://www.facebook.com/about/pages
http://www.learnfacebookpages.com/
http://www.imediaconnection.com/content/31101.asp
http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/?utm_source=digital_emailutm_medium=newsletterutm_campaign=adage
http://www.allfacebook.com/facebook-pages-timeline-7-2012-02
http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+Mashable+%28Mashable%29
http://www.insidefacebook.com/2012/02/29/timeline-for-facebook-pages-complete-overview/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+
%28Inside+Facebook%29utm_content=Yahoo%21+Mail
http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx
http://mashable.com/2012/02/29/facebook-timeline-brand-pages/#view_as_one_page-gallery_box4519
http://www.allfacebook.com/facebook-advertisements-now-2012-03
http://www.allfacebook.com/facebook-officially-debuts-offers-premium-ad-placement-2012-02
http://adage.com/article/digital/facebook-offers-brands-flush-fans-ways-spend-money/233030/
http://www.insidefacebook.com/2012/02/29/facebook-to-give-pages-new-offers-posts-scrap-check-in-deals/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A
+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail
h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 2 / 2 9 / f a c e b o o k - m o n e t i z e s - u s e r s - l o g g i n g - o u t - w i t h - l o g o u t - e x p e r i e n c e - p r e m i u m - a d - p l a c e m e n t / ?
utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail
http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertising-solution/
h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 3 / 0 1 / f a c e b o o k - a d d s - n e w - p u b l i c - d a t a - t o - p a g e - t i m e l i n e s - l e t s - b u s i n e s s e s - a s s e s s - c o m p e t i t o r s / ?
utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail
http://www.insidefacebook.com/2012/02/29/facebook-page-insights-go-real-time/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside
+Facebook%29utm_content=Yahoo%21+Mail
http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395
http://www.slideshare.net/RootMusic/timeline-for-facebook-pages NOTICE: Proprietary and Confidential
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http://www.learnfacebookpages.com/ui.html

5. Intro
Facebook announced on Wednesday morning
that Timeline is now live for the first time for some
organizations that use Pages
This capability will automatically roll out to all pages on
March 30, but you could upgrade to timeline right now.
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6. Cover
Photo
Profile
Picture
Similar to personal pages, Brand pages will have 2
primary photos:
• Cover Photo: visual impact, should be unique and make people
interested in the page
• Profile Picture: appears in other parts of Facebook (i.e
newsfeed). Therefore, a Logo is recommended
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7. Views Apps
New navigation includes 4 main views.
Photos App is 1st and the other 3 can be ordered as needed.
If more views are needed, drop down menu appears
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8. Cover Photo
Cover photo dimensions are:
Width: 851px | Height: 315px
Facebook's policies regarding cover photos states that cover photos cannot look
like banner ads so images cannot include (a) price or purchase information, (b)
contact info, (c) calls to action or (d) references to Facebook features such as Like
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or Share

9. Profile Picture
Profile picture dimensions are:
Width: 135px | Height: 135px
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10. Profile Picture
Profile Picture is 74px above the Cover Photo so
Designers can be creative using both images integrated
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11. Profile Picture
Take into account that this
same picture appears in
the Newsfeed and other
parts of Facebook in 32x32
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12. Apps
Default Landing Tabs Are Gone.
A total of 12 apps can be shown here, which can be
viewed when page visitors click the dropdown arrow
App images are 111x74 pixels
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13. Messages
More control in the
Content
• By hovering over individual
stories, Admin can make them
wider
• Hide them from your timeline
with the pencil icon
• Highlight them as important
with the star icon, or
• Delete them entirely.
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14. Messages
More control in the
Content
• Weekly pinned post
• Starred Post
• Milestones
• Change Post Dates
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15. Messages
Pinned Post appears
Weekly pinned post:
at the top
• Appears at the top of
the page.
• Pinned posts can stay
for up to 7 days.
• Pinned posts are
available to all pages
Admin can highlight specific
posts such as remarkable
content, calls-to-action for your
best marketing offers, or other
events/promotions you want to
feature
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16. Messages
Starred post: Posts Larger story for
starred post
larger than others, similar
to what users can do with
life events on Timeline
Normal post images are
403px but the Starred Post
images are: 843px
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17. Messages
Milestones: Allows page
admins to highlight some
of their business' biggest
accomplishments, such as
fan growth, award wins, Highlights important moments in
product releases, etc.
your historyby creating milestone
Milestone images are set
at 843 x 403 pixels
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18. Messages
Change post dates at any time
Change Post Dates:
Allows to add post to
your timeline on days in
the past
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19. Applications
New Timeline layout displaces
Facebook’s existing Page tab
configuration (including a tab’s
520-pixel width), and replaces it
with a new 810-pixel
layout that look centered
in the middle of the 810-
pixel layout without any
adjustments.
All applications that remain on a
brand’s Page will need new
application icons of
111x74
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20. New Admin Panel
Keep track of your activity on your page from the admin panel.
• Respond when people write on your page timeline, and view your latest
insights
• Visit your activity log to review all your posts and activity
• Also includes Help Center items like “Request a name change for your
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page,” prompts to create ads and other tips for page owners

21. Message Fans Directly
Finally, brands will be able to send and receive private messages
with users
This allows for much deeper consumer interaction, Admin must use this
feature when you need to discuss a topic or customer service issue in
more depth, and when Admin prefers the conversation not be made
public for all page visitors to see
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22. Offers, Premium Ad Placement,
Sponsored Stories For Mobile Devices
Facebook’s communications team summarized these announcements:
• Premium ads and Sponsored stories on Facebook can now appear
in two new places: on the Facebook log-out page and mobile news
feed
• Sponsored stories for mobile news feed increase the visibility of
stories related to a business or organization to help pages share their fans’
activities
• Offers ads are a free and easy way for
businesses to share special
discounts and promotions to their
community through Facebook. Offers let
a business share a discount or promotion
directly from a Facebook page
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23. Take advantage of
Timeline is more visual
Admin have more control of Post
More Social and Engaging Social Ads
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24. Questions
Salomon Dayan:
Email: sdayan@lih.com
Twitter : http://twitter.com/sedayanr
Slideshare:
http://www.slideshare.net/sedayanr
LinkedIn: http://do.linkedin.com/in/salomondayan
Google+: https://plus.google.com/109134724726450874915
Website: http://lih.com/
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