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LIH SEO Mini-Workshop Copywriter 09/02/11 By Salomon Dayan
Return on Investment ,[object Object],Source: Sitelogic Study DMA Seminar Jun 2009
How Search Engines Works Source: Sitelogic Study DMA Seminar Jun 2009 & Google's Search Engine Optimization Starter Guide Search Engines Index  Web PAGES
How Search Engines Works Architecture Content Links
Content ,[object Object]
Content ,[object Object]
Content ,[object Object]
Content ,[object Object]
Content ,[object Object],Page Title: 50 characters including spaces - Important descriptive words & phrases used in a brief complete sentence
Content Source: http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas ,[object Object],[object Object],[object Object]
Content ,[object Object]
Content ,[object Object],Meta Description: 200-250 characters - same relevant descriptive words plus a few more words, being descriptive and concise as to page textual content Meta Description: 200-250 characters - same relevant descriptive words plus a few more words, being descriptive and concise as to page textual content Meta Description: 200-250 characters - same relevant descriptive words plus a few more words, being descriptive and concise as to page textual content
Content ,[object Object],Meta Keywords:  ‘’provide further information about a page, but are often not directly visible to a user visiting the site’’*.  Keywords should include the Description Tag keywords (relevant, descriptive words) plus up to twenty more, but only those included in the textual content of the page  Source: Wikipedia.com – Retrieved 06/28/09: http://en.wikipedia.org/wiki/Meta_element
Content ,[object Object]
Content ,[object Object],[object Object],[object Object]
Content ,[object Object],[object Object]
Content ,[object Object],[object Object]
Content ,[object Object],[object Object]
Content ,[object Object],[object Object],https:// adwords . google .com/select/Keyword Tool External   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object]
Content ‘’ The best SEO is good content’’ Source: Sitelogic Study DMA Seminar Jun 2009
Content ,[object Object],[object Object],Source: Sitelogic Study DMA Seminar Jun 2009
Content ,[object Object],[object Object],[object Object],Source: Sitelogic Study DMA Seminar Jun 2009 & Google's Search Engine Optimization Starter Guide
Content ,[object Object],[object Object],Source: Photoslter – Retrieved 06/28/09 - http://blog.photoshelter.com/corp/2009/05/using-google-adwords-keyword-t.html
Content ,[object Object],[object Object],Source: Photoslter – Retrieved 06/28/09 - http://blog.photoshelter.com/corp/2009/05/using-google-adwords-keyword-t.html
Content ,[object Object],[object Object],[object Object],Source: Photoslter – Retrieved 06/28/09 - http://blog.photoshelter.com/corp/2009/05/using-google-adwords-keyword-t.html
Content ,[object Object],[object Object],Source: Photoslter – Retrieved 06/28/09 - http://blog.photoshelter.com/corp/2009/05/using-google-adwords-keyword-t.html
Content ,[object Object],[object Object],Source: Photoslter – Retrieved 06/28/09 - http://blog.photoshelter.com/corp/2009/05/using-google-adwords-keyword-t.html
Content ,[object Object]
Content ,[object Object],Source: http://mashable.com/2011/09/12/website-usability-tips/
Content ,[object Object],Source: http://mashable.com/2011/09/12/website-usability-tips/
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Sitelogic Study DMA Seminar Jun 2009 & SME Conference 2009
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Google's Search Engine Optimization Starter Guide
Media is Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Universal Search ,[object Object]
Universal Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],Source: Omniture SEO + Social Media: 3 Secret Synergies 2009
Social Media - Facebook ,[object Object],[object Object],[object Object],Source: InsideFacebook.com, July 13 th , 2009
Social Media - Facebook ,[object Object],[object Object],Source: InsideFacebook.com, July 13 th , 2009
Social Media - Facebook ,[object Object],[object Object],[object Object],Source: InsideFacebook.com, July 13 th , 2009
Social Media - Facebook ,[object Object],[object Object],Source: InsideFacebook.com, July 13 th , 2009
Social Media - Facebook 5.-  Post direct links to your website (or other relevant sites) in your Page ’s stream: This inclusion boosts the keyword density of the CSS region near the  link, and the thumbnail also links to the destination URL Source: InsideFacebook.com, July 13 th , 2009
Social Media - Facebook 6.-  Add photos with captions, events with descriptions, and a discussion forum   Facebook makes all of the content shared on Facebook Pages  indexable by search engines, so use the tools Facebook provides to  your full advantage (Photos, Events, Forums) Source: InsideFacebook.com, July 13 th , 2009
YouTube ,[object Object],Source: Comscore: http://comscore.com/Press_Events/Press_Releases/2010/1/comScore_Releases_December_2009_U.S._Search_Engine_Rankings retrived 02/16/10
YouTube Fill in all the Channel information available:  About Me, Website, etc… Source:  http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
YouTube Source:  http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
YouTube Source:  http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like  “How To Fix A Lawnmower” and not “MVI_13.mov”
YouTube Source:  http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like  “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos.  So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters
YouTube Source:  http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like  “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos.  So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters Multi-Word Tag Support with comma-delimited tags
[object Object]

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Basic SEO mini workshop for copywriter

  • 1. LIH SEO Mini-Workshop Copywriter 09/02/11 By Salomon Dayan
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  • 3. How Search Engines Works Source: Sitelogic Study DMA Seminar Jun 2009 & Google's Search Engine Optimization Starter Guide Search Engines Index Web PAGES
  • 4. How Search Engines Works Architecture Content Links
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  • 21. Content ‘’ The best SEO is good content’’ Source: Sitelogic Study DMA Seminar Jun 2009
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  • 43. Social Media - Facebook 5.- Post direct links to your website (or other relevant sites) in your Page ’s stream: This inclusion boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL Source: InsideFacebook.com, July 13 th , 2009
  • 44. Social Media - Facebook 6.- Add photos with captions, events with descriptions, and a discussion forum Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage (Photos, Events, Forums) Source: InsideFacebook.com, July 13 th , 2009
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  • 46. YouTube Fill in all the Channel information available:  About Me, Website, etc… Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
  • 47. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/
  • 48. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov”
  • 49. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos.  So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters
  • 50. YouTube Source: http://themunichgroup.com/blog/2011/03/22/youtube-for-seo-best-practices/ Make sure your videos have specific titles like “How To Fix A Lawnmower” and not “MVI_13.mov” Use relevant keywords in the titles of your videos.  So don ’t make a video called “yucky mess,” title it, “What A Mess: How to Change Your Lawnmower Oil” - 450 Characters Multi-Word Tag Support with comma-delimited tags
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Notas do Editor

  1. ‘’ No consensus exists whether or not the keywords attribute has any effect on ranking at any of the major search engines today. It is speculated that it does, if the keywords used in the meta can also be found in the page copy itself’’*
  2. Call things what they are